Posts tagged: Cruelty Free

Vegan Beauty Products Market

Vegan Beauty Products on Rise a Response to Consumers’ Natural and Ethical Demands

ROCKVILLE, MARYLAND, UNITED STATES, September 26, 2023 /EINPresswire.com/ — The vegan beauty products market share experienced a consistent growth rate with a CAGR exceeding 4% during the period from 2013 to 2017. One of the primary drivers behind this growth is the continuously increasing appeal of veganism within the beauty and personal care sector.

Moreover, the advent of e-commerce is expected to further propel the vegan cosmetic products market forward. The online shopping landscape has witnessed a substantial expansion, offering an array of vegan products, coupled with attractive discounts, convenient doorstep delivery options, and secure payment methods. E-commerce platforms are rapidly gaining favor among consumers, fostering increased accessibility to vegan cosmetic offerings.

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Furthermore, a notable trend is emerging, with numerous high-end fashion and accessory brands diversifying their portfolios to include vegan cosmetics. By doing so, they aim to tap into a broader consumer base, attuned to ethical and cruelty-free choices in beauty and personal care.

Key Takeaways:

-The vegan cosmetics products market is expected to expand at a CAGR of 6% between 2022 and 2028.

-Europe is anticipated to overtake Asia as the largest market for vegan cometic products during the evaluation period

-Middle East and Africa is predicted to have the highest growth rate for vegan cosmetic products.

-The demand for vegan cosmetic products is expected to grow significantly as consumers seek out cruelty-free and plant-based goods by 2028.

-In terms of product type, the skin care and hair care segment will witness prolific growth over the upcoming decade.

-Based on sales channel, online segment will showcase growth at an impressive rate on the back of boom that social media is witnessing

Competitive Landscape:

In the intensely competitive global market, both regional and multinational companies are vying for product distinctiveness. The growing prevalence of e-commerce marketing is gradually eroding the market share of global brands, providing smaller and aspiring vegan cosmetic firms with an entry point into the market, thus intensifying competition.

In 2018, L’Oréal S.A, a significant player in the vegan cosmetic products market, made a noteworthy move by announcing the acquisition of Logocos Naturkosmetik AG, a renowned German producer of vegan cosmetics. L’Oréal highlighted Logocos’ ownership of two well-established and authentic vegan brands, along with its expertise in the organic cosmetic industry, as highly advantageous for L’Oréal’s expansion strategy. This acquisition solidified L’Oréal’s position among the leading personal care companies offering certified vegan cosmetic products.

Also in 2018, Cosmax Inc, a major cosmetics manufacturer based in South Korea, achieved a significant milestone by becoming the first Asian company to receive the Expertise Vegan Europe (EVE) “Vegan” badge for its dedicated unit producing cruelty-free cosmetic products. This prestigious label is expected to open up new avenues for the company’s growth within the vegan cosmetic products market.

Furthermore, in 2018, O Boticário, a prominent player in the vegan cosmetic products market, expanded its presence in the UAE by opening a second retail location in Dubai. This strategic move allowed the company to broaden its reach in the Middle East and engage with new customer segments, offering its range of cruelty-free cosmetics.

Key Companies Profiled:

-Zuzu Luxe

-Ecco Bella

-Bare Blossom

-Emma Jean Cosmetics

-Modern Mineral Makeup

-Urban Decay

-Arbonne, Pacifica

-Nature’s Gate

-Beauty Without Cruelty

-Billy Jealousy

-MuLondon Organic

Key Growth Drivers:

-Consumers are increasingly turning to cruelty-free and plant-based products driven by ethical considerations, a trend that extends to personal care items. This shift is poised to offer numerous opportunities for vegan beauty product manufacturers through 2028.

-A discernible trend among consumers is their aversion to chemical-laden beauty products, primarily due to safety concerns. They are gravitating towards products labeled as “natural” and “safe,” which is expected to drive the adoption of vegan beauty products in the forecast period.

-Modern consumers are becoming more conscientious about the raw materials used in products and their sourcing. Recognizing the environmental consequences of their choices, consumers are favoring eco-friendly products. This shift is creating a conducive environment for the widespread adoption of vegan beauty products.

-Furthermore, the increasing presence of beauty bloggers and social media influencers showcasing makeup techniques using vegan beauty products is bolstering the prospects of manufacturers in this space.

Restraints:

The availability of counterfeit goods remains a significant barrier in the vegan cosmetic products market

Another barrier to the widespread use of vegan cosmetic products market is the lower shelf life of vegan goods compared to synthetic ones.

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Mass Beauty & Personal Care Products Market: The global mass beauty & personal care products market is valued at US$ 502.39 billion in 2023. Worldwide demand for mass beauty and personal care products is projected to rise at a CAGR of 6% and reach a market valuation of US$ 899.7 billion by the end of 2033.

Premium Beauty and Personal Care Products Market: In FY 2021, the premium beauty and personal care products market reached a valuation of US$ 474.7 Billion, and is likely to register a Y-o-Y growth rate of 4.0% in 2022, closing at US$ 496.63 Billion. Furthermore, across the 2022-2032 period of assessment, growth is expected to accelerate at a whopping 4.62% CAGR, reaching US$ 780.16 Billion.

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• A Nairobi businessman narrated how he grew his business from a small barber shop to a beauty parlour in town
• James Mùgí Ndungu runs several businesses in Kenya’s capital and outside cities like Nakuru
• Ndungu ventured into car dealership, which grew his business empire to over KSh 2 million business venture

Starting a business requires resilience, understanding your personal background, knowing what you want and the options around you as an entrepreneur.

These four principles transformed James Mùgí Ndungu from a hawker and a barber shop worker to a multi-million business owner.

How Ndungu started hawking beauty products

In an exclusive interview with TUKO.co.ke, Ndungu said his first job after school was to work in a barber shop.

“I have several businesses, but my main business venture is in beauty machines – blowdryers, nail driers, and others. After school, I trained as a barber and started working at a barber shop at home in Limuru,” said Ndungu.

Ndungu noted that with time, he learned the tricks of the business – repairing the machines and how to get new ones.

He then learned about machines used in a salon since the same people selling barber shop machines were selling salon items.

“After my job, I could get to town, get some machines and hawk at the nearest salons. I started with KSh 3,000 from my savings… I started with one, two, then three machines… until I became a serious hawker,” he explained.

As the demand for his products grew, Ndungu employed two people to help with the distribution and marketing.

He said the turning point in his business was when he identified a loophole in the market – where people were being sold fake machines.

“At this point, I realised a market loophole… most of these machines come from Germany. So, people were being sold fake products, and there were a lot of complaints. I looked for a genuine company – international – and picked their products, and acted like their marketer. That was my breakthrough.

Mugi revealed all this while he was operating in Limuru and Nairobi, but after the breakthrough, he started supplying to towns outside the capital like Nakuru.

Earnings from beauty sales

The businessman estimated his income then at around KSh 70,000 to KSh 100,000 after expenses.

“That was around 2017 and 2018, I was operating on fieldwork. In 2019, I managed to open my shop.

“The business grew much during 2019 and 2020 and has employed six people, four in the field and two in the shop. My revenue has increased to KSh 150,000 plus expenses,” he revealed.

Ndungu invested in many businesses after his beauty business blossomed, including an executive barber shop at Kasarani and a tattoo studio.

He also runs a solon in Pipeline, and his business operates under Jaiystar Internationals Ltd and Beauteque Kenya suppliers.

Car dealership venture

Ndungu’s passion for cars pulled his investments into car dealership, and he now operates the venture under Jaiystar Motors Ltd.

“I ventured into car dealership out of passion. In 2021, I got involved with the Suzuki Swift Sport car brand.

“People used to ask me for information about cars… my friend had a car, which he wanted to sell. He approached me, and that’s how I started, in June 2022,” he narrated.

Ndungu said he started with a capital of KSh 1.4 million and bought three cars.

He leveraged social media marketing – Instagram and Facebook for beauty and WhatsApp/Twitter for car dealerships to grow his business empire.

“I found a dealer who was clearing his yard. So I bought three pick-ups at a discount. By now, my car stock value has grown to between KSh 2.53 million and KSh 3 million.

“We also offer financial advice for first-time car owners, how to get a car loan and which car brand is best,” said Ndungu.

The entrepreneur said he also offers car hire services for an executive van.

High taxes and exchange rate

He said the major challenges to his business is increased taxes and exchange rate.

The Kenya Shilling continued to depreciate against the US dollar, affecting many businesses.

“My challenge has been the exchange rate and increased taxes. A product I used to sell, KSh 12,000, has increased to KSh 18,000, and that makes it difficult to convince a client who bought it three years ago.

“The exchange rate has increased transaction costs and import costs… the import duty on cars increased 35% from the previous 25%,” he lamented.

The rise in import duty on cars came at a time when the cost of living was at an all-time high following the implementation of the Finance Act 2023.

Source: TUKO.co.ke

I’m actually embarrassed that I fit the brunette-to-blonde-and-back-again stereotype.

Legend has it (hairdressers, this comes from hairdressers) that once a woman even touches a hint of hair dye she will be forever bouncing from her natural locks and back again for as long as she shall live.

That isn’t a verbatim quote but the message is as strong as ever.

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As soon as I started to put highlights into my naturally light brown hair aged 17 I began a rollercoaster of hair treatments, breakage and near-cyclical mind changes that have seen me yo-yo between colours for the last 10 years.

At this present moment I have been a solid brunette for eight months or so. Naturally this is far too long and I’m on my way back to blonde again.

But with every blonde change comes a whole new wave of hair hurt and I’m determined to keep as many hairs attached to my scalp this time as possible.

Rogue Beauty Product Knowledge Specialist Britt Hortsen heard my cries for help and has devised a schedule of washing and treatments that should prevent too much damage.

Let’s start with what we’re using in the shower.

Britt recommends using IGK’s Pay Day Shampoo and Conditioner ($45 each) for its bonding and repairing properties as it’s “a great foundation for the lightening journey and process”, she says.

The products are powered by clinically proven vegan silk and biomimetic bond-building technology, as well as baobab and amla oil for added moisture and repair.

To tone and balance the pH level of the hair we’re turning to Maria Nila’s Silver Shot ($15) which is a great addition to the regimen to maintain a healthy blonde whilst removing brassiness.

It’s also in a tiny bottle so it’s super portable, particularly when you love weekend trips and camping the same way I do.

In the mask department, and for another pint-sized tube, Britt claims the $16.99 Maria Nila Luminous Colour Booster Masque is perfect for intensely nourishing and hydrating.

“The Colour Guard Complex protects colour from fading due to washing, UV exposure and heat styling,” she said.

What’s more, it has a delicious apple and peach scent to it, so I have been applying it post-conditioner for three minutes before rinsing it off at the end of my shower.

On days when I need a heavy duty product, I’m turning to IGK’s Antisocial Overnight Bond-Building Dry Hair Mask ($52).

This is such a unique buy because its slow release technology makes it perfect to apply to dry hair before bedtime, thereby allowing it to absorb overnight.

You don’t need to rinse it out the following day so it’s great for people like me that need to get out of the front door fast.

Instead of being a cream consistency it’s a simple spray so it doesn’t weigh down the hair – especially for those of us who are practically oily by the end of the day.

To brush through my hair gently I’m using the Oribe Resin Detangling Comb which I know is eye-wateringly expensive at $70 a pop but I find it pulls out way less hair post-shower than my traditional Tangle Teezer does.

It’s weighty so you know it’s a comb you’ll have forever.

Britt acknowledges that blondes need to be careful when heat styling their hair too.

“Often we find when heat-styling blondes the hair can become brassy,” she said.

“But the R+Co Sunset Boulevard Blonde Toning Styling Crème ($49) will nourish and maintain blonde tones whilst styling.”

It’s a lightweight leave-in with a violet pigment so it will counteract the brassiness.

Now the only other thing left to do is wait patiently for my eight week appointments as I hope (and pray) that I can get back to my beloved blonde again.

To shop all of these products, head to Rogue Beauty’s website.

Photo: Karl Ferguson Jr./Courtesy of Delina Medhin

Makeup artist Delina Medhin’s Instagram bio describes her best, as she’s definitely an “authentic, passionate human.” This shines through in everything she does, from being Issa Rae’s makeup artist for the film The Photograph to doing makeup for 2 Dope Queens’ Phoebe Robinson. Additionally, Medhin makes time for her podcast, It Takes a Village, where she discusses the ins and outs of entrepreneurship with industry leaders such as Daniel Martin and Katie Jane Hughes. Overall? It’s her clients that keep her inspired. “I really love them. They are all powerful, incredible, and kind human beings,” the North Carolina–raised, NYC-based artist tells the Cut. “My makeup career has been special because of my intentional choices.”

Medhin got her start at the Crabtree Valley Mall M.A.C. Cosmetics Counter, in her hometown after graduating from North Carolina State University with a bachelor’s in Chemistry. “My parents didn’t understand. I was at the counter all the time, even on my days off,” she says. “I had a deep desire to play all the time,” be it with the face charts, colors, or brushes. “I wanted to make people feel beautiful,” she adds. From there, Medhin established her own bridal clientele on the side of her nine-to-five job. After moving to New York in 2013, she decided to pursue makeup artistry full time. And, it’s safe to say it all worked out, as Medhin has since worked with brands and people such as Anna Sui, The Row, and Ilana Glazer. “When I came to NYC, I saw that people were embracing individual style,” she explains of what kept her hustling. “There is a rawness to makeup here. The aesthetic is a bit undone, not perfect, lived in, and, in my opinion, perfect for me.”

And when the day is over and done with, Medhin makes time for a hydrating skin-care routine, a face mask, and, of course, meditation. “Self-care is restorative. It’s meditation, it’s moving my body and working out,” she says. “It’s all about connecting with myself and touching base with my thoughts and needs spiritually. Filling my cup first is important so that I am abundantly able to give to others.”

My morning and evening routines change often. As an influencer, I am constantly given new products to try, so it is tempting to move new things in and take other things out. But below are the things I’ve been using consistently for the past couple of years and come back to often.

7:30 a.m.: I use the Sofie Pavitt Face Cleanser for 30 seconds. It’s very easy to use. It has a slip to it, so it doesn’t create friction on the skin. It completely cleanses my skin, and my skin got used to it immediately.

7:33 a.m.: I dry my face with Strip Makeup cleansing wipes. They have a really unique texture. It kind of reminds me of gauze (but softer). It wipes off any excess water, but also it has a way of getting rid of any texture. I know you’re not supposed to pop pimples, but it grips the skin perfectly for it. It also takes off any extra dead skin cells so your serums and moisturizers sync right in.

7:34 a.m.: For my serum, I use the Clarins Double Serum. My mom actually loves this more than me. She told me the other day she got stopped outside of church and asked what she was using. She already has incredible skin, but this little boost of hydration is her obsession. I also use double serum once every couple days at least. It feels like water for the face and plays really well with other products. There is also a specific how-to apply the serum method. It’s a press, not a rub, method that I learned from their team, and it’s worth learning the technique. It makes a difference in how it sinks into the skin.

7:35 a.m.: Next, I go in with the Glow Recipe Avocado Ceramide Serum. If you need something to wear under makeup in the summer, but you don’t want something heavy, this is perfect. It is gorgeous under makeup — makes the skin look hydrated but not wet. I press this into my skin gently.

7:36 a.m.: For my eye cream, I use the Alpyn Beauty Line Filling Eye Cream. It is incredible. It’s a great boost for the skin under the eye, and it truly moisturizes it. I really see a plump happen.

7:37 a.m.: Also for the eyes, I love using the Wander Beauty Eye Masks for an extra boost under the eye. Great to wear as you do your makeup or leave them on as you eat breakfast and get ready for the day. I leave them on for at least 15 minutes.

7:39 a.m.: I have perpetually dry lips that are a little gray naturally so I like to use a lip balm that moisturizes and has a little tint. Extra Lip Bare Lip Tint by Bobbi Brown in Bare Pink is perfect for daytime. I also have one in my bag.

7:40 a.m.: Elta MD’s SPF 46 is perfect for the daytime. I love this sunscreen. It’s perfect for skin care. Other times, I also love using First Aid Beauty’s Tinted Sunscreen. It’s incredible!

7:42 a.m.: After all of this, I journal. I do a three-page journal session in the morning. It is called “the artist’s way.” This journal is incredible for creatives working through mental blocks and also removing the conversation from in our heads and putting it on paper. Getting to a place where we can be kind to ourselves is the first way I begin to give back to myself before giving back to others.

9:00 p.m.: I use KraveBeauty’s Makeup Rewind Oil Cleanser. It comes in a squeeze tube and doesn’t need water to activate. I use this to massage the makeup off my skin, and when you rinse, your skin feels clean but not stripped.

9:02 p.m.: When I don’t use Sofie Pavitt, I like using the Glow Recipe Avocado Ceramide Cleanser. It’s very easy to use and it has a slip to it so it doesn’t create friction on the skin. It also smells incredible, and it gets rid of any congestion on my face, especially on my forehead, literally overnight.

9:03 p.m.: Some nights I use the Biologique Recherche Mask Vivant. She is pricey so it took me a while to get her but when I did, I noticed my skin looked incredible. It really pulls everything out of the skin, and it hydrates better than anything else I know. It is made of live yeast, so the best thing to do is put the expiry date on the bottle so you finish it before the expiration date. I was introduced to it when I was looking online for products to use for acne prone skin and someone had recommended their P50, and while I loved P50 and still do, Mask Vivant got a permanent position on my shelf.

9:20 p.m.: For Retinol, I’m using one from Shani Darden. If you haven’t tried this yet, you are missing out. It gently resurfaces the skin but so quickly and easily that it looks good the next day. She also has a lactic acid that I sometimes use as well, but this product is the truth. I love it. I never have to worry about that raw feeling you get sometimes after using retinoids.

9:22 p.m.: I use the Charlotte Tilbury Magic Cream to moisturize. If you know you know. This is a gorgeous, rich cream that looks incredible on the skin and locks in all the juicy serums.

9:24 p.m.: I always put Aquaphor on my lips before I go to sleep. I buy the super-big jar so I don’t accidentally put it in my bag and forget. It stays in my medicine cabinet.

9:25 p.m.: In the evening, I meditate. Sometimes guided meditation or complete silence. It helps me separate from the blue-screen energy that we have all day looking at screens.

Whew, confidence is such a good word. I believe confidence for me is transparency and always being gracious and kind. Not everyone is for me, but I am okay with that.

I don’t like when anyone recommends a product they don’t like just so they can make money. A lack of authenticity and integrity always makes me cringe.

I love the inclusivity. There is something for everyone. Every person can find a brand that is thinking about them in some way, and I think that is beautiful. Additionally, I wish kindness would exist. Everyone can wear makeup no matter their age, sex, gender, or sexual orientation, and I wish people would be more kind to others and themselves.

I love when people really take it there and go to the extreme, try different things and explore the art. I also really love when people teach on TikTok, I am a forever student.

An ingredient that is overhyped is probably titanium dioxide. I sadly cannot use most chemical sunscreens because of the additives but genuinely I’m an outlier. If you can use chemical sunscreen and it works for you, don’t be persuaded to do something that doesn’t make sense. Speaking of sunscreen, oxybenzone puts me into immediate hives. I literally break out and my skin gets itchy.

I like hydration. I want to go to bed dewy and wake up dewy when it comes to moisturizer. But when I put that makeup on I need it to be matte. Matte appears to be smoother and honestly I’m obsessed.

With newer brands, I have to have a connection with the founder. I have to see their story and understand WHY they created the product. If I feel like they filled a need I am interested in finding out more about the products. With my tried-and-true legacy brands, I almost always am going to try the product if I have had a good experience previously. But once I love your brand, whether it is designer or indie, I am always going to give your new product a chance. I have a podcast called It Takes A Village to Raise an Entrepreneur on which I talk to creative entrepreneurs about their business strategy, and it stemmed from my interest in origin stories.

I love Tracee Elis Ross. The minimalism with her makeup is amazing. It always looks perfect. I also really love how regal and classic Iman’s makeup Looks.

In the world of cosmetics, there’s always a handful of new beauty products to unearth. With brands delivering reformulated classics, just-discovered ingredients, and high-tech tools releasing each month, understanding what to stock your vanity with can feel confusing. To help inform your buy, here, we take a look at the new beauty arrivals worth knowing—and shopping.

It’s hard to believe fall is swiftly approaching; it feels like just yesterday we were preparing for peak summer heat with sunscreen, sheer tints, and sunkissed blush. But while the seasons change, it actually may not warrant a complete regimen reset. The new arrivals that hit the Vogue beauty closet in August prove that the beauty industry is still embracing a certain easygoing, effortlessness. Complexion products remain lightweight and skincare-powered; fragrances lean vibrant and mood-boosting; color pigments remain multitasking and foolproof. An everlasting reminder that beauty is what you make it. Read on to catch a glimpse into the most exciting beauty launches we’re eyeing into fall.

New Beauty Products to Know:

• The Invigorating Pefume: Chanel Chance Eau Fraîche Eau de Parfum, $165
• The Skin Tint: Agent Natuer h o l i ( s u n ) spf 50 dewy tinted skin drops, $58
• The Brow Definer: Kosas Brow Pop Nano, $22
• The Eyeshadow: Merit Solo Shadow, $24
• The Modern Gloss: Saie Glossybounce High-Shine Lip Gloss Oil, $22
• The Acne Treatment: Topicals Sealed Active Scar Filling Primer, $34
• The Diffused Blush: Givenchy Prisme Libre Loose Powder Blush, $43
• The Body Cream: Herbivore Cloud Milk Coconut + Maca Firming Cream, $40
• The Exfoliant: Osea Seaglow Resurfacing Scrub, $58
• The Grounding Scent: Vyrao The Sixth Eau de Parfum, $220

Chanel Chance Eau Fraîche Eau de Parfum

It goes without saying that Chanel is one of the most sought-after perfume houses—not many of us can say we haven’t owned at least one bottle of N°5 perfume or Bleu de Chanel cologne. This summer, the label is introducing yet another sure-to-be-a-hit: Chance Eau Fraîche eau de parfum. The scent is the work of Chanel’s in-house perfumer Olivier Polge, who sought to add depth and intensity to the pre-existing eau de toilette. He maintained the jasmine at the heart of the fragrance, but accentuated it with citrusy zest and rich ambery accords. Described as fresh and woody, expect this invigorating scent to linger on the skin. In New York City? Experience the scent firsthand September 8 through 10 at the brand’s retro Lucky Chance Diner—located in Williamsburg just around the corner from the recently opened fragrance and beauty boutique.

Kosas Brow Pop Nano

These days, the en vogue brow trend is bold yet natural-looking. Basically, you want your arches to look like they grew that way. While you could invest in an eyebrow serum to actually grow your hairs, you could also mimic the full look with a pencil. Enter Kosas Brow Pop Nano. This allows users to create ultra-precise, feathery hairs through its fine pencil tip. Not to worry, it fills in sparse areas with effortless, non-waxy pigment. There’s even castor oil and panthenol to keep your brow hairs in tip-top shape.

Osea Seaglow Resurfacing Scrub

You’ve probably heard mixed guidance on whether a chemical or physical facial exfoliant is best. In reality, it’s all about balance—you don’t want anything too rough or too abrasive, to slough away impurities beneath the surface. Take the guesswork out of exfoliation with Osea’s new Seaglow Resurfacing Scrub. Whipped into a lightweight, marshmallow texture, the formula contains flower acids (a chemical exfoliant derived from hibiscus), kiwi rice microparticles (infused with alpha hydroxy acids), volcanic sand, clay, bentonite, blue-green algae, and botanical oils. It all combines together to cleanse and clarify simultaneously—the result is a smoother, brighter complexion.

Agent Nateur h o l i ( s u n ) spf 50 dewy tinted skin drops

Agent Nateur might be known for its range of luxe, natural skincare salves, but with the launch of its skin tint—it might just be a contender in the makeup category. Surely, founder Jena Covello could’ve made a sooner entrance into makeup but she wanted to ensure the skin drops were perfect—read: “safe, effective, nourishing, lightweight, dreamy to apply, and of course, boosted with clinically-proven skincare actives to treat your skin while protecting it” as she puts it. Powered by 100% mineral SPF 50 (zinc oxide 12%) plus a host of botanical oils and extracts, holi(sun) delivers sun protection, lightweight wear, and natural-dewy finish that will translate well into fall.

Merit Solo Shadow Cream-to-Powder Soft Matte Eyeshadow

Maybe it’s just me, or is eyeshadow the hardest part of a makeup regimen to master? Dare I say, the cut creases and statement eye looks that defined the 2010s felt a little outdated for my current beauty look. I haven’t created an eyeshadow look in years—a sentiment the beauty professionals at Merit anticipated. With Solo Shadow, one can blend its cream-to-powder pigments for a wash of effortless, ’90s-inspired color. There are eight shades to choose from—four nude-hued neutrals perfect for every day and four statement pigments, from Social, a powdery mauve, to Viper, an earthy green.

Vyrao The Sixth

Should fragrance be backed by science? Vyrao says yes. When founder Yasmin Sewell sought to create a scent for mindfulness, she enlisted a team of experts—her long-time psychic medium Katt Nicholson, perfumer and trained biochemist Meabh Mc Curtin, and International Flavor & Fragrances Inc.’s Science of Wellness program—for a holistic approach to understanding the connection between the mind and scent. The Sixth was the result. The perfume features cypress oil (associated with boosting self-esteem), patchouli oil (to aid relaxation), and oak moss (for emotional grounding) alongside juniper berry, fennel, apple, and peppermint to amplify positivity, balance, and intuition.

Saie Glossybounce

Saie’s latest launch is everything a modern lip gloss should be: high-shine, non-sticky, and insanely hydrating. Its conditioning properties come by way of jojoba seed oil, hyaluronic acid, and shea butter, which helps keep lips plump and soft. Even its shades feel contemporary—less early aughts, more sophisticated, your-lips-but-shiner. My favorite? Shade Dip—a dusty rose hue sure to complement any skin tone.

Topicals Sealed Active Scar Filling Primer

Topicals is the cool-girl beauty line to know. Following its cult-favorite Faded serum and High Roller in-grown salve, founder Olamide Olowe introduces Sealed Active Scar Primer. A solution for pitted acne scars and enlarged pores, the primer contains encapsulated retinol, medical-grade silicone, peptides, and papain to reduce the appearance of post-acne scars and indents over time. I find this especially useful before makeup—its silky, blurring texture is optimal. “Perfect” skin is not the goal here; but rather, feeling good about the skin you’re in.

Givenchy Prisme Libre Loose Powder Blush 12H Radiance

Are we experiencing a powder blush resurgence? While creamy pigments took over 2022, this year, we’re revisiting soft-focused hues to diffuse the skin in a wash of color atop foundation. Formulas old and new are fair game here. Of the new entrants, Givenchy’s Prisme Libre blush has captured our attention. At first glance, you’ll notice each of the six shades offers four harmonious blush colors; this looks très chic on a vanity but also gives you the option to choose which colors to blend. Applying is as simple as swirling your brush in the cap and dusting blush where you’d like it. Better yet, because the powder is finely milled, this feels weightless on the skin.

Herbivore Cloud Milk Coconut + Maca Firming Cream

My body care regimen is ever-changing simply because new, intriguing products hit the market before I have time to get through a bottle of lotion. I guess we’re finally embracing the notion that we should treat the skin on the body like that of the face. In any case, Herbivore’s Cloud Milk is the latest launch I’ve been gravitating towards (and eagerly recommending to friends). As the name suggests, the cream is whipped into an impeccably lightweight, cloud-like texture that manages to still be moisturizing. We have coconut, maca, and vegan squalane to thank for that. Lather on a bit post-shower to lock in moisture and firm skin over time.

Volume and lift! This under-£10 mascara is so good you’ll ditch your false lashes: ‘The BEST mascara I’ve ever bought’

By Emily Scrivener For Mailonline

Published: 04:14 EDT, 18 September 2023 | Updated: 04:59 EDT, 23 September 2023

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Shoppers are turning to beauty platform BEAUTY BAY to save money and score popular products as well as hard-to-get make up and skincare offerings for a jaw-dropping price. 

A go-to retailer for beauty obsessives, BEAUTY BAY has over 10,000 products on the site across makeup, skincare, wellness and fragrance. And their own brand BY BEAUTY BAY is the affordable line you need to know about. 

The ultra-black, instantly volumising and lengthening mascara gives luxury formulas a run for their money with users agreeing it’s ‘the best mascara I’ve ever bought’, noting how it ‘coats every lash even the tiny ones’. 

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Priced at just £9.60, this mascara by BEAUTY BAY not only exceeds expectations but also provides luxurious results that rival high-end formulas

Bringing you all the best trending products as well as under-the-radar brands, BEAUTY BAY is a one-stop-shop for beauty lovers.

But it’s the brands in-house range of products that’s the top-selling brand on the site. Offering quality products at an affordable price point, you can refresh your makeup bag and skincare cabinet for less, with prices from just £5.50.

Whether you’re after a volume boosting mascara, hydrating serum or plumping lip gloss, BY BEAUTY BAY is the brand you need to know.  

BY BEAUTY BAY is a beauty bargain hunters dream, with products that deliver on their promises without the luxury price tag. 

The new Nothing Less Than Obsessed campaign is here to help you discover the BY BEAUTY BAY hero products. And with prices starting from under £6, you’re bound to find some new favourites. 

Bringing you high quality beauty products at affordable prices, BY BEAUTY BAY is the brand to have on your radar

First up is the High-Key Volume Mascara. Priced at £9.60, the ultra-black, instantly volumising and lengthening mascara gives luxury formulas a run for their money with users agreeing it’s ‘the best mascara I’ve ever bought’, noting how it ‘coats every lash even the tiny ones’.

‘THE BEST!! I’ve tried many mascaras to replace having eyelash extensions – and this THE ONE!!’ raved one five-star shopper. ‘It’s absolutely amazing. So happy that I’ve found it.’

‘Best ever mascara,’ a second shopper wrote. ‘Amazing! Brush really grips my lashes and makes them look long and gives them a great lift. Would highly recommend.’

Other user favourites include the Rich 42 Colour Palette. At £20 this forty-two rich-toned eyeshadow palette will help you create countless looks for less. Blendable with intense pigment payoff, and major staying power this could replace your old sets.

BY BEAUTY BAY offers quality yet affordable makeup, skin and wellness products that hundreds of users have raved about – and with prices from just £5.50

BY BEAUTY BAY also has skin enhancing products to recruit into your stash. Not to be missed is the Glow Filter, a lightweight, priming and illuminating formula that works to smooth and blur the skin, creating a sheer, glowy finish and a flawless base. 

On sale for £9.60 it’s even drawn comparisons to Charlotte Tilbury but at a fraction of the price with one writing ‘love this! Better than some of the high end glow primers I have’. 

If you’re not sure where to start or want them all then the limited-edition By BEAUTY BAY Birthday Box is a brilliant buy. Designed to celebrate the brand’s fifth birthday, the box contains 12 of the brand’s all-time, favourite bestsellers.

Launching on 18 September, the special box includes the viral Cleansing Balm, iconic Liquid Cream Blush, must-have nourishing hair oil and so much more. 

More by BEAUTY BAY deals 

At £20 this forty-two rich-toned eyeshadow palette will help you create countless looks for less. 

Blendable with intense pigment payoff, and major staying power these wearable shades will soon be your most reached for palette. 

Shop

Designed to celebrate the brand’s fifth birthday, the box contains 12 of the brand’s all-time, favourite bestsellers.

Now 60 per cent off, you can score popular buys like the viral Cleansing Balm, iconic Liquid Cream Blush, must-have nourishing hair oil and so much more for a lot less.  

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#WFOCHALLENGE

#NATIONALWFODAY

On November 4th, 2023, the annual Virtual Walk from Obesity, by TREO Foundation, will unite our community in the battle against the disease of obesity.

NEWBERRY, FLORIDA, UNITED STATES, September 23, 2023 /EINPresswire.com/ — Join National Walk from Obesity Day: This Virtual Walk Takes Center Stage on November 4th

The countdown has begun! On November 4th, 2023, the annual Virtual Walk from Obesity, organized by TREO Foundation, will unite individuals, healthcare professionals, and community advocates in the battle against the disease of obesity, one of America’s most pressing health challenges. Registration for the virtual Walk is FREE for everyone! To participate on November 4th, registrants will take a photo or video of themselves doing their favorite fitness activity and share it on social media with the hashtag #NationalWFODay. This event promises to be a dynamic and impactful occasion, with participants from all walks of life joining forces to raise awareness and support critical initiatives in obesity treatment and prevention.

**A Timely Response to an Epidemic**

Obesity continues to loom as a nationwide epidemic, affecting millions of lives across the United States. Recent data from the Centers for Disease Control and Prevention (CDC) reveals that over 42% of American adults grapple with obesity, while childhood obesity rates have surged, affecting 19.3% of children and adolescents. This public health crisis imposes not only a heavy burden on individuals but also on healthcare systems and the economy, with obesity-related medical costs exceeding $147 billion annually. (https://www.cdc.gov/obesity/data/childhood.html)

TREO Foundation’s National Walk from Obesity Day serves as a resolute response to these alarming statistics. By coming together virtually, participants can take a meaningful step towards combatting obesity and its associated health risks.

In-Person walks around the country are also scheduled leading up to the virtual Walk on November 4th. Registration is available for the virtual and all in-person Walks at www.walkfromobesity.com. Donations are also being accepted to support TREO Foundation’s efforts.

Carl Pesta, DO, FASMBS, President of the TREO Foundation, invites all to participate: “The strength of our annual Virtual Walk from Obesity depends on the support from patients, healthcare heroes, and community champions. Your involvement is pivotal.”

Take the #WFOChallenge

TREO Foundation has created the #WFOCHALLENGE to inspire leaders and members of the weight loss surgery community to challenge colleagues, friends and family members to help support National Walk from Obesity Day. TREO Foundation will be supporting the community with the Virtual Weekly Champions, a social media campaign to showcase those that accept the #WFOChallenge.

Team captains are encouraged to take charge by creating and managing their team’s online fundraising page, sharing their team’s story, and adding photos and a logo. Teams can represent diverse sectors, including Healthcare, Corporations, ASMBS State Chapters, General groups, or Nonprofits.

Participation can be done at time of the day on November 4th. We encourage you to participate in your favorite physical activities like walking, running, or rowing.

As the event date approaches, participants can stay updated and access more information about the Nov 4th, 2023 Virtual Walk from Obesity on TREO Foundation’s official website www.walkfromobesity.com/virtual and follow us on social at @WalkFromObesity and @TreoFoundation.

For media inquiries or additional information, please contact info@treofoundation.org

**About TREO Foundation**

TREO Foundation – Treatment, Research, and Education to End Obesity – is a 501(c)(3) nonprofit organization on a passionate mission to combat the obesity epidemic through awareness, research, and community support. For two decades, the TREO Foundation has been at the forefront, advocating for effective obesity treatments and prevention strategies while empowering individuals and healthcare professionals to create positive change.

Michael Votta
TREO FOUNDATION
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn
Instagram

SALT LAKE CITY — The marketing world has been taken over by influencers. Companies pay them to post about their products on social media – sometimes handsomely.

For all the eye rolls women have endured for clichés about vanity and overspending on beauty, it is largely men who are most influenced by these influencers.

The UWM Men’s Shop in downtown Salt Lake City caters to fellas who like to look sharp. Upstairs, you’ll find some of the fanciest clothes to be found. Downstairs, some of the fanciest trims.

Jordan Zaugg owns the barbershop where looking pretty is embraced.

“They care about how others see them, and it’s a great way for them to care about how they look but also feel that masculine connection,” Zaugg said. “To feel like a man.”

Beauty is big business.

According to data from LendingTree, Americans spend an average of $1,754 a year on beauty products, cosmetics, and services. And make no mistake, that spending is being influenced by the aptly named influencers.

Forty-six percent of Americans say social media has convinced them to spend more on beauty.

Here’s something that may surprise you: it is men, more than women, where these influencers are finding success.

“Men are not immune to the whims of vanity,”Ismat Mangla, LendingTree’s senior director of content said.

Mangla says data from Deloitte shows men spend $2,256 annually on their beauty supplies, while women spend $1,283 – just about 75% more! The same analysis found men spend nearly 40% more on beauty products and services splurges than women.

“Men are just as likely to splurge as women and they do tend to spend more money than women do,” she said.

Back at UWM Men’s Shop, Zaugg says you can feel beautiful and still feel like a man.

“Whether it’s beauty, whether it’s charming, or handsome.”

While the research also points to some overspending regrets, he honors dudes who want to look their best along with the influencers who normalize it.

“Influencers have made it easier for men to want that, but for it to be acceptable to be that tough man,” Zaugg said. “But a tough man that looks pretty damn good.”

So, why are men more susceptible to the charms of influencers than women? Hard to say for sure, but with so much marketing being targeted at women for generations now, perhaps women have gotten a little better at filtering it.