Thoughtful Pauses – Political Philosophy from the U.S. – Wo…


Politicians who sell their souls for money and power should not be left alone as too many will sell their country in the process.”

— michael g merhige

MIAMI, FL, USA, September 27, 2023/ — PRESS RELEASE for book Thoughtful Pauses (August 2023)
Thoughtful Pauses is provoking, profound and a way of critiquing government, media and societal failings. It is a way of attacking the weaknesses of our culture with thought provoking philosophies. One might feel that the author’s writings hit too hard in their critiquing. Knowing his background though explains his brand of pragmatic philosophy.
In the Public Interest by Ralph Nader
Thoughtful Pauses: A Political Philosophy by Michael G. Merhige. Who could have ever envisioned this 67page book full of laser-beam wisdom and insights by a former college baseball player, U.S. army officer, former CIA officer in the Far East and South America, and corporate development executive? Niccolo Machiavelli, Mark Twain, Thomas Paine, and Will Rogers would have wanted to review these hundreds of memorable observations—so timely in today’s world. Ralph Nader
About the Author (Thoughtful Pauses)
Michael G. Merhige played semi-pro high school baseball in the Ban Johnson League for two summers in Kansas. He received a scholarship to the University of Alabama as a baseball letterman. He served in the US Army as an officer attached to the Navy and Marines during the Cuban Missile Crisis in the Caribbean. He was also a CIA officer in the Far East (official cover) and in South America (non-official cover). He retired as a Corporate Development Executive in private industry.
Please direct all media inquiries to:; Support Line +1 877 210 0816. Thoughtful Pauses available on Amazon, Barnes & Noble and other book outlets .

michel g merhige
+1 305-926-0272
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Jennifer Coolidge Is Sexy in Bed for Her E.l.f Campaign – S…


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We’ve been fans of Jennifer Coolidge since the ’90s (hello, American Pie?!) but it’s in recent years she’s become an icon to the masses. Her 2021 role — and death — in The White Lotus sealed the deal. At 62 years old, she’s hotter and funnier than ever. Just take a look at Coolidge’s new E.l.f. campaign. She’s wearing a silk chemise and robe in bed having a steamy dream. But because it’s Jennifer Coolidge, hilarity ensues.

This is Coolidge’s second time working with the affordable beauty brand. Last year, she starred in E.l.f.’s Super Bowl commercial co-written by The White Lotus‘s Mike White. During a blooper video clip from the commercial, Coolidge was asked what she would name her own lipstick if ever given the chance. She jokingly said “Dirty Pillows” or “Swollen.” The E.l.f. team heard it and a collaboration was born.

kosas foundation

kosas brow nano pop

Over the course of just three months, the actor and E.l.f. created Coolidge’s perfect pouty pinky-nude shades, across lip liner, lip gloss, and lipstick.

“When I get up in the morning my favorite thing to do is put on my makeup because I love the creative
process of becoming somebody a little different each day just to keep life interesting,” Coolidge said in a statement. “A key part of my favorite look is exaggerating my lips by combining lipstick with liner and gloss in just the right colors to make them look bigger.”

Jennifer Coolidge x ELF
Image: E.L.F.

On September 27, you can shop the E.l.f. x Jennifer Coolidge Dirty Pillows Lip Kit, so “you can have the exact shades I use every day to give you swollen lips too,” she continued. “I found the perfect partner in E.l.f. because they align with my top values…vegan, cruelty-free, and affordable,” she said.

Image: Griffin Lipson.

In the luxe-looking kit, you get O FACE Satin Lipstick in Dirty Pillows, Lip Plumping Gloss in Swollen, Cream Glide Lip Liner in Fill Frontal, and the Lips Are the Mirror to Your Soul Mirror. It’s limited-edition so if you want yours, set your alarm for 12 pm EST/9 am PST.

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8 Best Tanning Wipes for A Sunkissed Glow That’s Easy to Ge…


Tanning wipes

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editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product
research & curation process

A sun-kissed glow has never been easier or more convenient than with the help of the best tanning wipes. These revolutionary beauty products have taken the world of self-tanning by storm, providing a mess-free, streak-free, and hassle-free alternative to traditional tanning methods. Whether you’re a seasoned self-tanning enthusiast or a newbie looking to embrace a radiant bronzed look, these tanning wipes are your ticket to effortlessly radiant and sun-kissed skin, without the harmful effects of UV rays. So, based on our observations, we have come up with a list of the best tan wipes that promise not to disappoint! For those who are uninitiated, we have got you covered. 

What Are Tanning Wipes, And How Do They Work?

Tanning wipes are a convenient self-tanning solution designed to give your skin a sun-kissed, bronzed glow without the need for traditional tanning lotions, sprays, or exposure to harmful UV rays. The key active ingredient responsible for the effectiveness of self-tanners is DHA (dihydroxyacetone), a naturally derived compound from sugarcane that imparts color to the skin. While DHA is the primary agent for tanning, the inclusion of additional hydrators like hyaluronic acid is highly beneficial. These hydrating components not only extend the longevity of the tan but also help prevent skin peeling, resulting in a more even and long-lasting tan.
Here’s how tanning wipes work:

  • Exfoliation
    Before using tanning wipes, it’s often recommended to exfoliate your skin to create a smooth canvas. This helps ensure an even application and longer-lasting results.
  • Application
    Take a tanning wipe and gently rub it evenly over your skin, focusing on the areas you want to tan. Make sure to follow the product’s instructions for best results.
  • DHA Reaction
    The DHA in the tanning wipe reacts with the amino acids in the top layer of your skin. This chemical reaction produces a pigment called melanoidin, which temporarily darkens your skin, mimicking the appearance of a natural tan.
  • Development Time
    After application, it’s crucial to let the tanning product dry completely and avoid contact with water or excessive sweating for a few hours to allow the tan to develop.
  • Results
    Over the next few hours or even overnight, your skin will gradually darken, giving you a tan that typically lasts several days. The depth of the tan can vary depending on the product and how long you leave it on before rinsing.

Drawing from our experience, we can assure you that tanning wipes offer a quick and mess-free way to achieve a sun-kissed look, and they are a popular choice for those seeking a temporary tan or looking to maintain a tan between sun exposure or tanning sessions. However, it’s essential to use them carefully and follow the product instructions to achieve natural-looking and even results. So get ready to say goodbye to sunburns and tanning beds, and say hello to the radiant, healthy glow you’ve always desired.


8 Best Tanning Wipes to Get Your Summer Glow On

The Tan Towel Self Tan Towelette is a sunless tanning product that comes in a towelette form. The towelettes are infused with a clear self-tanning formula that works with the proteins and amino acids in the skin to produce a healthy and natural-looking sunless tan. The tanning wipes are available in full-body size and half-body size, which is perfect for touch-ups on the go. The towelettes are easy to apply and streak-free.


  • Convenient
  • Natural finish
  • Leaves no streaks
  • Instant results

  • 2


    L’Oreal Paris Sublime Bronze Self-Tanning Towelettes

    L'Oreal Paris Sublime Bronze Self-Tanning Towelettes

  • This convenient and easy-to-use self-tan product by L’Oreal delivers a streak-free, natural-looking tan. Each towelette contains enough self-tanner for one application, and the box contains enough product to apply self-tanner to your body six times. The towelettes are individually wrapped and pre-moistened, making them quick and convenient to use. The application is easy and hassle-free, and the product is fast-drying.


    • Smoothens dry skin
    • Enriched with vitamin E
    • Dries quickly
    • Suitable for all skin types

  • 3


    Jergens Natural Glow Instant Sun Sunless Tanning Towelettes

    Jergens Natural Glow Instant Sun Sunless Tanning Towelettes

  • These single-use self-tanning towels from Jergens provide a flawless, natural-looking tan. They are designed to work with your unique skin tone, creating a sun-kissed glow within hours. The towelettes work with your skin tone to create a sun-kissed, natural color in just a few hours. Formulated with a blend of DHA and Erythrulose, these self-tanning wipes provide streak-free results that mimic the beautiful color of a natural tan, without any orange tones.


    • Even finish
    • Buildable coverage
    • Sun-kissed look
    • Rich in Vitamin E

  • 4


    SOL by Jergens Full Body Self Tanner Towelettes

    SOL by Jergens Full Body Self Tanner Towelettes

  • Enjoy a sunless tan, throughout the year with these Full Body Self Tanner Towelettes. These are sunless tanning wipes that provide a natural-looking, streak-free tan in just 4 hours. They are formulated with fresh coconut water, passion fruit essence, and a self-tanning agent derived from natural sugars. As indicated by our tests, the towelettes are infused with Vitamin E, which is known for its moisturizing properties. They are comfortable to apply and do not leave behind any sticky residue. The large towelettes glide effortlessly across the skin for beautiful color in a simple swipe. Each pack contains 6 towelettes, which are suitable for year-round use.


    • Provide full coverage
    • Dries quick
    • Mess-free formula
    • Cruelty-free

  • 5


    Dr. Dennis Gross Alpha Beta Glow Pad

    Dr. Dennis Gross Alpha Beta Glow Pad

  • These tanning towelettes by Dr. Dennis Gross exfoliate and self-tan in one step for flawless application and natural-looking color. The Alpha Beta Glow Pad contains Alpha Beta acids that remove surface dead skin cells, revealing smoother and brighter skin. The product is sun-free and streak-free, and it delivers a natural-looking glow. It is a fast-acting, two-step daily treatment that improves the appearance and texture of the skin all over the body while creating a natural-looking tan.


    • Vitamin-rich
    • Exfoliating
    • Improves skin texture
    • Anti-aging benefits

  • 6


    M-61 PowerGlow® Peel Gradual Tan

    M-61 PowerGlow® Peel Gradual Tan

  • Get ready for your dream vacation with these tanning pads from M-61, a skincare product that provides deep exfoliation, resurfaces, clarifies, and helps to firm the skin. It is available in both facial and body towelettes. This smooth towellete is designed to build a streak-free, natural-looking gradual tan, and overall radiant glow. The facial pad version of the product contains glycolic acid, vitamin K, and chamomile. The product fights off dead skin cells to improve tone, texture, and clarity.


    • Better looking skin
    • Skin-beneficial active ingredients
    • Streak-free
    • Natural looking tan


    • Some users may not like the scent

  • 7


    Comodynes Self-Tanning Intensive Color Towels

    Comodynes Self-Tanning Intensive Color Towels

  • These self-tanning towelettes provide an even, natural-looking tan for the face, neck, and cleavage. The formula is designed to produce a deeper, more intense tan. The towelettes contain a moisturizing complex to help keep the skin hydrated. Each towelette contains the perfect amount of formula for a deep, even tan. When we trialed this product, we found out that towelettes are individually wrapped for convenience and cleanliness. They are safe for all skin types, including sensitive skin.


    • Affordable and safe alternative to tanning beds
    • Odorless
    • Easy to use
    • Moisturising

  • 8


    TOURNESOL SunPop Self Tanning Towelettes

    TOURNESOL SunPop Self Tanning Towelettes

  • What to Look For in Tanning Wipes?

    When searching for the perfect tanning wipes to achieve a natural, sun-kissed glow, there are several key factors to consider. These factors will ensure that you select a product that suits your skin type, preferences, and tanning goals while also minimizing the risk of streaks or uneven coloration. Here’s a list of what to look for in tanning wipes:

    1. Skin Type Compatibility
      The first and foremost consideration is your skin type and skin tone. Some tanning wipes are formulated for specific skin types, such as sensitive or oily skin. Ensure that the product you choose is suitable for your skin type to avoid potential irritations or adverse reactions. Also, make sure that the shade suits you, be it fair skin tone or dark skin tone, the market has products for every skin tone and type.
    2. Ingredients
      Examine the ingredient list carefully. Opt for tanning wipes that contain skin-friendly ingredients like hydrating components, antioxidants, biodegradable fibers, and natural fruit extracts. Avoid products with harsh chemicals, parabens, or fragrances that may cause skin irritation.
    3. Color Intensity
      Tanning wipes come in various shades, from subtle sun-kissed glows to deep bronze tan.  Choose a product that matches your desired level of tan. Some tanning wipes offer buildable color, allowing you to control the depth of your tan.
    4. Streak-free Application
      Look for tanning wipes that promise a streak-free application. Features like pre-moistened, textured wipes can help ensure even coverage and minimize streaks.
    5. Ease of Use
      Convenience is key with tanning wipes. Consider how easy the product is to apply, whether it requires additional tools like mitts, and how long it takes to dry.
    6. Drying Time
      Quick-drying tanning wipes are ideal to avoid transferring color onto clothing or sheets. Look for products that dry within minutes to an hour.
    7. Longevity
      The longevity of the tan is an essential factor. Some tanning wipes provide a short-term glow for special occasions, while others offer a more extended tan that lasts for several days. Pay attention to how the tan fades. A gradual, natural-looking fade is preferable to a patchy or uneven one.
    8. Scent
      Tanning wipes may have a specific scent. Choose a product with a fragrance you find pleasant or one that is fragrance-free if you have sensitivities.
    9. Brand Reputation And Price
      Research the brand’s reputation and read reviews from other users to gauge the product’s effectiveness and customer satisfaction. Tanning wipes are available at various price points. Consider your budget and choose a product that offers good value for the results you desire.
    10. Patch Test
      Always perform a patch test on a small area of your skin to ensure you don’t experience any adverse reactions before using the product all over your body.

    By carefully evaluating these factors, you can confidently select tanning wipes that cater to your specific needs, deliver a flawless tan, and help you achieve that radiant, sun-kissed complexion you desire.

    How to Use Tanning Wipes?

    Using tanning wipes is a straightforward process that can help you achieve a beautiful, sun-kissed glow without the harmful effects of UV rays. Here’s a step-by-step guide on how to use tanning wipes effectively:

    1. Put on Gloves: If disposable gloves are not provided with the tanning wipes, it’s a good idea to wear them to avoid staining your hands. Stained palms can result in uneven tanning.
    2. Open the Wipe Package: Carefully open the tanning wipe package. Ensure that the wipes are evenly moistened with the tanning solution.
    3. Start with a Small Area: Begin with a small area of your body to test the color and ensure you are comfortable with the application. The inside of your forearm or your lower leg is a good place to start.
    4. Apply in a Circular Motion: Remove a tanning wipe from the package and unfold it. Gently rub the wipe onto your skin in a circular motion, starting from the bottom and working your way up. Use light pressure to avoid streaks. Make sure to cover the entire area evenly.
    5. Blend Edges: Pay close attention to blending the tanning product along the edges to avoid noticeable lines or uneven color. Blend into your hairline, wrists, and ankles for a natural look.
    6. Repeat for Other Areas: Continue applying the tanning wipe to other areas of your body, working systematically and evenly. Use a new wipe as needed to ensure even coverage.
    7. Face and Neck: When applying to your face and neck, use a more delicate touch and apply sparingly. You can also use a separate facial tanning wipe if available.
    8. Wait for Drying: Allow the tanning product to dry completely before dressing. This usually takes around 10-15 minutes, but drying times can vary depending on the product.
    9. Wash Your Hands: If you did not wear gloves, wash your hands immediately after application to prevent stained palms.
    10. Avoid Water and Sweat: For the next 4-8 hours (or as directed on the product packaging), avoid activities that may make you sweat or come into contact with water.
    11. Maintain Your Tan: To prolong your tan, moisturize with an oil-free moisturizer daily and avoid exfoliating or using products that may strip the color.

    Remember that results may vary depending on the product you choose, so it’s essential to follow the specific instructions provided on the tanning wipe packaging. Additionally, always perform a patch test and be cautious when applying the product near sensitive areas like the eyes and mucous membranes. With practice and careful application, you can achieve a natural-looking, sun-kissed tan with tanning wipes


    The longevity of the tan from these wipes varies, typically lasting from 3 to 7 days before gradually fading. To protect your skin from the sun’s harmful UV rays, it’s crucial to use sunscreen separately, as even the best tanning wipes do not provide any sun protection. Ultimately, self-tanning wipes can be a valuable addition to your beauty routine, offering a sun-kissed look without the risks associated with sun exposure.



    Do self-tanning wipes work?

    Yes, self-tanning wipes can effectively give your skin a sun-kissed glow when used correctly.

    How long does it take for self-tanning wipes to work?

    Self-tanning wipes typically start showing results within a few hours, with the full tan developing over 24 hours.

    How long do tanning wipes last?

    The duration of a tan from tanning wipes varies but generally lasts for about 3-7 days before fading.

    Can you shower after using tan towels?

    It’s best to wait at least 4-6 hours after using tan towels before showering to allow the tan to fully develop.

    How to apply tan towels without streaks?

    To prevent streaks, exfoliate, moisturize dry areas, and apply tan towels using smooth, even strokes, blending well.

    Do tan towels smell?

    Some tan towels may have a slight odor due to the tanning agent, but many are formulated to minimize or mask the scent.

    How long after a tan towel can you shower?

    Wait at least 4-6 hours after applying tan towels before showering to ensure the tan sets properly.

    Do tanning wipes protect against UV rays?

    No, self-tanning wipes do not provide any protection against UV rays; they only add color to the skin’s surface. Use sunscreen for UV protection.

    Why Trust Pinkvilla

    Anoushka, the author wanted to help her readers make informed choices and achieve a flawless tan from the comfort of their own homes.  So she researched various brands of self-tanning wipes, considering factors such as ease of use, coverage, durability, and price. Testing these tanning wipes firsthand allowed her to assess their performance, including evenness of application, drying time, and overall results. By sharing her reviews, she aimed to guide individuals in selecting the self-tanning wipes that suit their needs and deliver a sun-kissed glow with professional-grade quality.

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health and fitness on board to make sure our suggestions are credible and trustworthy. You can trust Select to be your faithful shopping guide for all the right reasons!


    Author BIO


    Anoushka is certified in Professional Skincare and is a Mass Media (Journalism) graduate from Mumbai University. As a More

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    Chartered Institute of Professional Certifications Launches…


    Chartered Institute of Professional Certifications Company Logo

    Chartered Institute of Professional Certifications

    Chartered Institute of Professional Certifications Debuts the Pioneering CSFM™ Program for Finance Professionals and Sustainability Advocates

    The CSFM™ program prepares financial leaders to spearhead their organization’s sustainability efforts and contribute to a more sustainable financial system.”

    — Bok Yan Lo

    SINGAPORE, September 26, 2023 / — The Chartered Institute of Professional Certifications (, a leading global provider of certified executive programs and conferences, is excited to introduce the Chartered Sustainable Finance Manager (CSFM™) program. Developed in collaboration with ESG experts, sustainability leaders, and finance professionals, this innovative program equips finance managers with the knowledge and skills to drive sustainability initiatives and integrate ESG factors into all areas of finance and business.

    The CSFM™ curriculum covers key topics including sustainable finance frameworks, ESG reporting, sustainable investing, green bonds, carbon markets, and integrating sustainability into financial modeling and analysis. Participants will gain practical insights into sustainability risks and opportunities, emerging regulations and disclosure requirements, stakeholder engagement strategies, and innovative sustainable finance instruments.

    “Sustainability has become an imperative for finance teams looking to future-proof their organizations and drive long-term value creation,” said Bok Yan Lo, Managing Director of the Chartered Institute of Professional Certifications. “The CSFM™ program prepares financial leaders to spearhead their organization’s sustainability efforts and contribute to a more sustainable financial system.”

    Fully accredited by the Chartered Institute of Professional Certifications, the CSFM™ program is designed to offer flexibility, with various delivery options available, including on-demand and live in-person classes.

    Upon completing the CSFM™ program, graduates will receive the Chartered Sustainable Finance Manager (CSFM™) designation, a credential that signals their mastery of sustainable finance concepts and ability to implement ESG initiatives. The program has also been independently certified and accredited by CPD, adhering to the highest standards of Continuing Professional Development principles.

    For more information about the CSFM™ program and to register, please visit the following websites:

    To register for the on-demand program, participants can go directly to:

    To register for the live instructor-led program, participants can go directly to:

    About Chartered Institute of Professional Certifications

    The Chartered Institute of Professional Certifications is a globally recognized authority in professional skills certification, with a membership of over 90,000 individuals worldwide. We collaborate with distinguished thought leaders and industry experts from renowned institutions to design and deliver comprehensive certification programs. Our accredited certifications, trademarked professional charters, and designations are awarded exclusively to those who have demonstrated expertise by successfully completing our programs. Additionally, all our certified programs have been independently certified and accredited by CPD to adhere to the highest standards of Continuing Professional Development principles.

    Eunice Low
    Chartered Institute of Professional Certifications
    email us here
    Visit us on social media:

    Chartered Sustainable Finance Manager (CSFM™)

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    Yoair Blog – Discovering the World’s Mosaics.


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     Why Sharks Are So Important

    Sharks are one of the most important animals on our planet. Though they appear to be frightening, their existence is actually essential to the health of our seas. But throughout the years, human interference has dramatically lessened their numbers. Almost a third of all shark species are endangered. Through overfishing, pollution, and climate change, humans have driven so many species of sharks to near extinction. But humans have the power to help them thrive again.

    Sharks have a bad reputation in the media due to films like Jaws and their frightening appearance, but they actually don’t harm humans all that often. Most are not dangerous to humans. You are actually more likely to be killed by a hot dog than a shark!

    Sharks are what is called a keystone species, meaning that without them, their entire ecosystem would fail. Sharks are so essential because they eat fish that are predators to smaller fish. These smallest fish on the food chain are important to the health of coral reefs and ocean plant life because they feed on debris. Sharks are a key part of the balance of plant life in the ocean, which is essential to all marine life. If sharks were not in the ecosystem, there would be no small fish to maintain the health of the shallow seas and the system would not be able to survive.

    This is why it is so important that we help sharks regain their numbers in the wild. There are several easy ways you can help sharks by making simple changes to your everyday life.

    Image shows a Porbeagle Shark swimming near the surface of the ocean.
    The Porbeagle Shark, pictured here, is one of the many shark species that are in danger of becoming extinct. Credit:

    Don’t Buy Shark Teeth

    This one may seem obvious to some, but so many people still don’t realize how harmful that shark tooth necklace is from that gift shop at the beach. Many people think shark teeth in souvenir shops are simply found on the beach and that the animal lost them naturally. This is not the case. Souvenir shark teeth are a by-product of poaching.

    When you purchase that shark tooth keychain or necklace, you are creating a demand for another to replace it. This demand drives up the prices, which makes it more lucrative for shark poachers to continue their business. If people came together and agreed to stop supporting this business, there would be no money to be made for the poachers.

    A great alternative for shark enthusiasts who still want to own a cool piece of the animal is to buy fossil teeth! Buying fossils is the only way you can be 100% sure that you are buying ethically, since the animal died years before humans even found it. You can even buy fossils from some of the oldest sharks in the world. There are so many places online and in stores where you can buy fossil teeth.

    Image shows a pile of fossilized shark teeth.
    The fossil teeth shown here are a great alternative to buying live shark tooth specimens. Plus, they look just as cool. Credit:

    Don’t Eat Them!

    This is another one that seems obvious, but you might be surprised. Shark fin soup is a delicacy in Asia that contributes to the declining numbers of sharks in the wild. Around 100 million sharks are estimated to be killed annually, most for their meat. This affects many different species of sharks.

    Even outside of this Asian delicacy, shark meat is popular and might be more places than you think. In the UK, an estimated 90% of fish-and-chips shops were recorded selling endangered shark as their fish. Shark can be sold sneakily as a generic fish under different names like huss, rock, flake, rock salmon, and ocean fillet. Generic names like “whitefish”, commonly used in fish sticks here in the US, often contain shark as well.

    This goes beyond your food. Shark meat might be in your pet’s bowl as well, hidden under labels like “ocean fish”. This is especially common in cat food.

    But with all of these sneaky terms, how can I be sure my fish isn’t shark? Your best bet is to know the specific type of fish in your food, or even better to not eat it at all! Look for specific species names like salmon or cod and avoid vague terms like white fish or ocean fish. Be sure to check your pet’s food bag as well.

    Image shows a plate of fish and chips.
    “Fish” and chips, pictured here, might contain shark meat. Credit:

    If You Must Have Fish, Buy Pole and Line Fished Varieties

    Another big problem for shark populations is by-catch. This refers to sharks that are caught in nets while fishing for different types of fish. These accidental catches are often not even used and simply discarded. Methods of fishing with large amounts of by-catch include longline, trawl, and gillnet fishing. Overfishing is an issue all over the world, and by-catch only increases the damage.


    There are very few fisheries who do not catch sharks as bycatch. Some actually catch more sharks than they do their targeted species. So how can you be sure your fish isn’t coming from fisheries that use these methods? The surest way to know you aren’t harming fish species is to not eat them at all, or at least eat less. Even doing a “meatless Monday” is a great way to lessen your impact on sharks and the rest of the planet.

    Another method is to buy pole-and-line fished species. You can look for logos like the one below on tuna and other fish varieties. Or you can buy from your local fisherman or even fish yourself! If cutting fish out of your diet isn’t an option, there are always ways to make more sustainable choices for our planet.

    Image shows a logo that has a picture of a fisherman with text that reads "Individually caught by pole & line".
    Fishing in this way might take more time, but it is worth it for the safety and longevity of our oceans. Credit:


    Watch Out For Squalene in Your Beauty Products

    Since sharks don’t have swim bladders like bony fish, they have large oily livers that help them control their buoyancy. This liver oil is sold and commonly used in beauty products going by the name of “squalene”. Squalene is commonly harvested from endangered species such as the spiny dogfish. This oil gives beauty products a moisturizing effect, but this compound can easily be derived from plant materials instead.

    There are many beauty brands who are pledging to stop the use of squalene in their products. However, it’s a tricky situation as a consumer when some of those brands still test on animals and harm the environment in other ways. Many of these brands use greenwashing techniques to appear more eco-friendly than they actually are. If you absolutely must have squalene in your skincare routine, the one from the brand The Ordinary is both plant-derived and cruelty free.

    Image shows a spiny dogfish, a species of shark.
    The spiny dogfish, pictured here, is one of the most common species to be used for squalene. Credit:

    Watch Out For Shark in Health Supplements

    Another common place to find shark derivatives is in supplements. Fish oil is a common supplement taken for its health benefits. It is rich in omega-3 fatty acids which are essential to human health. But unfortunately, it is another place where shark can be used and labeled as another fish. Whale sharks are among some of the many species that end up being used for oil in fish oil supplements.

    Be sure to look for specific fish names if you must take a fish oil supplement. These include cod, salmon, mackerel, herring, and others. Look out for some of the vague names mentioned earlier like “white fish”.

    Also be sure not to fall for some of the alternative medicine misinformation, like the false claim that sharks don’t get cancer. Some supplement companies use this false idea to sell shark cartilage pills and claim they have health benefits. The reality is that sharks, in fact, do get cancer. Studies in humans and animals prove that shark cartilage does not cure or improve the condition of cancer. There are also no studies that prove shark cartilage improves the immune system, reduces inflammation, reduces bone loss, or really any of the other claims that these companies try to make to sell you their product.

    Your best bet is to stay away from any supplement with shark on the label.

    Image shows a whale shark, which is gray with white spots, near the surface of the ocean.
    Whale sharks, like the one pictured here, have been poached and used in fish oil supplements. Credit:

    Reduce Your Plastic Waste

    One of the biggest contributors of damage to our oceans is plastic waste. An estimated ten million tons of plastic are dumped in our oceans each year. Experts say there could be more plastic in the ocean than fish by the year 2050. Fish, including sharks, become tangled in plastic netting from fishing waste and are killed. Plastic waste consumes their environments and destroys their home.

    So what can we do? Single-use plastics are a huge problem for the oceans and our environment as a whole. Try bringing your own cup to Starbucks instead of using their plastics (some locations might even give you a discount for this!) and skip the straw whenever you can. Bring your own bags to the grocery store. Buy local produce to reduce plastic packaging. Put a water filter on your tap water sources at home and stop buying bottled waters. Choose products packaged in cardboard and paper instead of plastic.

    If you really sit and think about the many places you use plastic in your everyday life, there are so many things you can eliminate easily!

    Image shows the Great Pacific Garbage Patch, an area of ocean entirely taken over by plastic waste.
    The Great Pacific Garbage Patch is a location in the Pacific where large amounts of plastic waste have gathered due to ocean currents. If we do not reduce our plastic waste, this island of garbage will only get bigger with time. Credit:

    Reduce, Reuse, Recycle: In That Order!


    A common misconception in environmentalism is that most of our problems can be solved by recycling. While recycling is a good option sometimes, it is not the end-all-be-all of environmentalism. The first two steps in “Reduce, Reuse, Recycle” are the ones with the greater environmental impact, especially when it comes to plastics.

    By reducing your consumption, you are eliminating the demand for more plastics to be created. This is the most important step to eliminating plastic waste. The most environmentally friendly option is always to use what you have instead of buying new products.

    Then, once you have reduced your waste to the smallest amount possible, it’s time to reuse! This can be as simple as using that plastic bag more than once around the house or as complex as something like eco-bricking. Just taking a moment to think before you throw something away makes all the difference when it comes to your impact on the planet.

    The reality is that only about 8.7% of plastics are recycled. Once you have reduced and reused all you can, this is your last stop before you hit waste. Recycling plastics can be a little trickier than it seems. For example, paper coffee cups have a plastic lining that can’t be removed except by specific machinery, so they can’t be recycled. There are many different examples like these of items that seem recyclable but actually aren’t. Your best bet is to check your local recycling regulations and if you’re not sure, just look it up before you throw it in the bin!

    Image shows a family putting plastic bottles in a recycling bin together.
    Teaching the next generation about how to minimize their plastic waste will help make sure our planet gets back on the right track and becomes safer for humans and sharks. Credit:

    Other Ways You Can Help

    There are so many different things you can do to help endangered shark species. The ways listed above are easy everyday changes you can make in your life that will help eliminate the demand for shark poaching and protect their environments. You can also sign petitions, call your local government officials, and fight for laws that will protect shark populations. Shark activists are all over, and they are fighting every day for shark poaching to be made illegal, to stop the sale of shark meat and shark products, and for protected areas in our oceans to be deemed safe from fishing.

    There is a long way to go if we want shark numbers to increase to what they once were. But humans are responsible for the endangerment of these animals, so it is our responsibility to make sure they can thrive once again. Just by clicking this blog post and being curious about the well-being of sharks, you are on your way to making a difference!

    Image shows several sharks swimming in a reef.
    This group of sharks might be a scary sight, but bringing them back to their numbers like this is essential to maintaining our oceans. Credit:


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    $55.9 Billion Cosmetic Packaging Market Top Companies and O…


    Cosmetic Packaging Market 2030

    The global Cosmetic Packaging market is growing at a CAGR of 4.8% forecast by 2030

    PORTLAND, OREGON, UNITED STATES, September 25, 2023 / — The Cosmetic Packaging Market is poised for remarkable growth, the intersection of beauty and functionality, playing a pivotal role in enhancing product appeal while ensuring the protection and preservation of cosmetics. Innovations in packaging materials, design, and sustainability have been key drivers, meeting the evolving demands of eco-conscious consumers. Additionally, the market’s expansion is being fueled by the growth of the cosmetics industry itself, with a surge in product diversity and emerging beauty trends.

    The global cosmetic packaging market size was valued at $34.3 billion in 2020, and is projected to reach $55.9 billion by 2030, growing at a CAGR of 4.8% from 2021 to 2030.

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    Top Leading Companies:

    Moso International BV, Bamboo Australia, Simply Bamboo Pty Ltd, Smith & Fong Company, EcoPlanet Bamboo, Kerala State Bamboo Corporation Limited, Dasso Group, BambooVision, Anji Tianzhen Bamboo Flooring Co. Ltd., Bamboo Village Company Limited.

    Cosmetic packaging is no longer just about containment, it is a canvas for branding, storytelling, and eco-friendly initiatives. As we approach 2030, the cosmetic packaging sector promises exciting opportunities for manufacturers, designers, and businesses looking to capitalize on the ever-evolving world of beauty and personal care products. The cosmetic industry has always been synonymous with innovation and aesthetics, but today it’s also becoming synonymous with sustainability. As consumers become increasingly eco-conscious, the cosmetic packaging market is undergoing a transformative shift. Cosmetic packaging is not just about protecting and presenting products; it’s about embodying the values and aspirations of a generation seeking eco-friendly, aesthetically pleasing, and functional solutions.

    The cosmetic packaging market has witnessed a significant surge in sustainable packaging solutions. Brands are now replacing traditional plastic packaging with biodegradable, recyclable, and reusable materials. The growth of the cosmetic packaging market is majorly driven by rise in expenditure on cosmetic products by individuals and the development of cosmetic packaging that are easy to handle, durable, and environment friendly. Moreover, the development of the e-commerce industry notably contributes toward the market growth.

    Cosmetic packaging isn’t merely a vessel; it’s a canvas for creativity and brand identity. Forward-thinking companies are reimagining their packaging designs to create a visual and tactile connection with consumers. Unique shapes, textures, and finishes are becoming increasingly prevalent, setting brands apart on crowded store shelves and in the digital marketplace. Cosmetic packaging is being leveraged as a storytelling tool. Brands are sharing their journey towards sustainability, the origin of ingredients, and their commitment to cruelty-free practices, all through packaging.

    Buy This Research Report @

    Commonly observed material types of cosmetic packaging materials are glass packaging, paper-based packaging, plastic packaging, and metal packaging. Among these, plastic packaging accounted for the highest market share in 2020, owing to surge in spending on creamy cosmetic products. The market is analyzed with respect to different packaging types such as tubes, bottles, dispensers, and others. The applications covered in the study include oral care, skin care, hair care, makeup, and perfume.

    While the cosmetic packaging market is poised for tremendous growth, it also faces challenges. Sustainable materials can be costlier, and transitioning to them may require significant investments. Moreover, regulations surrounding packaging materials are continually evolving, necessitating ongoing compliance efforts. However, these challenges present opportunities for forward-thinking companies to differentiate themselves, gain consumer trust, and align with the global push for sustainability.

    Advancements in printing technology have enhanced the appearance of cosmetic packaging, thereby increasing their desirability, thus increasing the demand for cosmetic products. The cosmetic packaging market is entering a new era defined by sustainability, aesthetics, and functionality. As consumers demand eco-friendly options and seek a deeper connection with the brands they choose, cosmetic packaging is becoming a powerful storytelling tool. But also, an indicator of its potential to drive change and inspire innovation. The future of cosmetic packaging is as beautiful as the products it contains, promising a more sustainable and meaningful beauty experience for all.

    Regional Analysis:
    The global Cosmetic Packaging Market analysis is conducted across North America (the U.S., Canada, and Mexico), Europe (UK, France, Germany, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa). In 2020, Asia-Pacific was the highest contributor to the global Cosmetic Packaging Market share, and LAMEA is anticipated to secure a leading position during the forecast period.

    Inquiry Before Buying @

    David Correa
    Allied Analytics LLP
    +1 800-792-5285
    email us here
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    Glamour Meets Compassion: The Rise of Vegan Beauty Products


    What we mostly miss while buying is checking the ingredient list for cosmetics like lipstick, nail paint, body lotion, perfumes, shampoo among others. (Representational image: News18/File)

    What we mostly miss while buying is checking the ingredient list for cosmetics like lipstick, nail paint, body lotion, perfumes, shampoo among others. (Representational image: News18/File)

    Vegan makeup proves that glamour and compassion can coexist harmoniously

    In recent years, there has been a remarkable shift in consumer consciousness towards a more ethical and sustainable way of living. This transformation extends to our choices in personal care products as well. Today, many of us are choosing products that align with our values, and one such choice is the embrace of vegan cosmetics and skincare.

    The Mindful Makeup Revolution

    Dyuti Waghray, co-founder of Defi Beauty, believes that vegan makeup represents a transformative shift in the cosmetics industry. “Unlike traditional cosmetics, vegan makeup excludes all animal-derived ingredients and harmful practices like animal testing. Embracing plant-based formulations and cruelty-free testing methods ensures both ethical and eco-conscious beauty,” says Waghray.  Vegan makeup proves that glamour and compassion can coexist harmoniously. “Plant-based formulations deliver high-quality pigments and textures, dispelling any notion of compromise. Choosing vegan makeup isn’t just a personal statement; it’s a stand for a more compassionate, eco-conscious world,” adds Dyuthi.

    The Reasons to Choose Vegan Cosmetics and Skincare

    Sargam Dhawan Bhayana, Director, Paul Penders Botanicals Private Limited, provides compelling reasons to embrace vegan cosmetics and skincare:

    • Cruelty-Free: Vegan products are not tested on animals, aligning with our responsibility to protect and respect all living beings.
    • Skin-Friendly Formulations: Vegan skincare products often contain natural and plant-based ingredients, promoting healthier and more radiant skin.
    • Environmental Impact: Vegan cosmetics have a lower environmental footprint, reducing contributions to deforestation, greenhouse gas emissions, and habitat destruction.
    • Ethical Sourcing: Vegan brands prioritize ethical sourcing, supporting fair labor practices and sustainable farming methods, which in turn supports local communities and preserves biodiversity.
    • Transparency: The vegan beauty industry is known for its transparency, with products clearly labeled and certified by respected organizations.
    • Innovation: The growing demand for vegan cosmetics has spurred innovation, leading to high-quality, effective, and cruelty-free products catering to various skin types and concerns.

    Bhayana encourages consumers to switch to a more compassionate and sustainable beauty routine. Together, we can contribute to a brighter and more beautiful future for ourselves, the animal kingdom, and our planet.

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    A Journey through Hip Hop, Marsh B. Takes Audiences through…


    Marsh B

    Marsh B

    ‘3 AM’ is an album that features a rich blend of rhythmic tunes and relatable lyricism which will stay with listeners for after long

    LOUISVILLE, KENTUCKY, UNITED STATES, September 23, 2023/ — Showcasing a mix of Rap, R&B, and Hip Hop, Marsh B. hopes to solidify his presence in the music industry and to be recognized as a ‘real’ artist with a refreshing soundscape. Having been making music for a long time, Marsh B. is now looking forward to his hard work being recognized.

    Been releasing tapes since 2020, Marsh B. is set to take his craft to the next level, delivering tracks that resonate through the Hip Hop scene. Formerly known as Yung Trey, the Louisiville artist continues his masterful artistry by releasing a second record in 2023. ‘3 AM’ follows onto ‘Life in Spain, but the S is Silent’ which was well-received all across the board.

    Driven by a deep sense of purpose, Marsh B’s music emphasizes faith and commitment to God’s Word as a pivotal force, as well as the power and value of family. The Kentucky artist’s 3 children serve as a constant form of inspiration and are the reason why he dedicates himself to every musical endeavor.

    The talented artist’s goal is to provide for his loved ones, ensuring they have nothing to worry about, all because of the risks he’s taken and the sacrifices he’s made.

    Marsh B’s vision also places community at the very center. The artist hopes to give back to the very place that raised him, using his success as a platform to uplift others. The Louisville artist’s music is a testament to his roots, and he is committed to shine a light on the talent that often goes unnoticed.

    Marsh B’s upcoming record goes beyond just music- the album is a depiction of his evolution and growth as an artist. Having released tapes since 2020, Marsh B. is ready to make his mark in the music industry. The new album is representative of his hard work and dedication, painting the story of an artist who remains unafraid to lay it all on the line.

    Marsh B.’s new album, which is slated to drop on September 22, 2023. Join the movement of this rising hip-hop star!

    Stream Marsh B’s new music by visiting his official website which serves as a gateway to his tracks on all major platforms including YouTube, Spotify, and Apple Music.



    Marsh B, formerly known as Yung Trey, is a name known throughout the up-and-coming hip-hop scene. Born in Louisville, Kentucky on September 27, 1990, Marsh B is a prolific songwriter who is captivating the realm of Rap and R&B. With his album set to drop on September 22, 2023, the talented artist is highlighting his talent and fortifying his status as a genius musical force.

    As early as the 8th grade, the talented artist was on his own voyage of discovering his creative side, crafting rhymes, and honing his skills. However, it wasn’t until 2020 that he truly decided to take his passion for music to the next level and began releasing some of the most unique and compelling works in the genre.








    Marsh B
    Marsh B
    +1 800-983-1362

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    The Collector’s Kit Empty Palette (€72,

    Triona McCarthy: We all want a clear complexion but for a c…


    Do your bit for waste reduction and make a positive impact on the planet with these fabulous refillable beauty buys, from foundation to lipstick

    I wonder what she’d think now about the sustainability movement and how it has progressed so rapidly in the 13 years since she died. Finally, refillable packaging is seen as a welcome alternative to single-use plastics.

    FYI, studies have shown that waste reduction is way more impactful than recycling, making refillable beauty products a significant step towards better sustainability.

    The Collector’s Kit Empty Palette (€72,

    Kjaer Weis was the first refillable beauty brand I remember seeing, but I struggled to understand how exactly the refill system for her make-up compacts worked. I’m happy to say that I’ve transitioned to a full-blown fan now, with the brand going from a niche concept to a mainstream trend.

    The Collector’s Kit Empty Palette (€72, is always in my bag when travelling, as it is so slim and light, yet it has a mirror and, best of all, I can fill it up with the eye or lip products I love in the colours I need.

    Word on the beauty street is that the founder of the brand, make-up artist Kjaer Weis, is even considering offering a repair service for her palettes, treating them like precious jewellery.

    Christian Louboutin’s Teint Fétiche La Poudre, €65 for the case and €45 for refills,

    Next up is Christian Louboutin’s Teint Fétiche La Poudre (€65 for the case and €45 for refills, It’s such a versatile make-up product, as it not only evens out the complexion but also sculpts and sets make-up. Designed to be refilled and clipped into the case, it allows for a bright matte finish year-round, without harming the planet.

    The Refillable Compacts, €25; refills €35,

    Et Al cosmetics launched earlier this year and I was blown away by the modern, innovative packaging as well as the ingredients — 100pc vegan, cruelty-free and using Ecocert COSMOS-certified preservatives only. The Refillable Compacts (€25; refills €35, are made with sustainably sourced wood fibre and are designed to last. I adore the Complexion Glow, a glowy bronzer. When finished, simply replace the pan with a new shade and start again.

    Dries Van Noten offers refillable lipsticks, €38,

    Dries Van Noten offers refillable lipsticks (€38, with beautiful cases inspired by archival designs. The range of colours and formulas is extensive and while the price may be steep, the longevity of the product justifies the investment — offering a sustainable option and reducing unnecessary waste.

    I think Tricia would love them all!

    3 of the best… vitamin C products

    Vitamin C Glow Revealing Tonic, €26,

    1 Vitamin C Glow Revealing Tonic, €26, As we don’t make vitamin C ourselves, we need a good source topically for collagen synthesis. I love this tonic that’s gentle on sensitive skin, and also comes in a recyclable glass bottle for sustainability.

    Skin Formulas Vitamin C Prevent Serum, €53,

    2 Skin Formulas Vitamin C Prevent Serum, €53, Defend your skin against ageing and environmental damage with this serum from one of my favourite Irish brands, which promotes collagen production and lightens hyperpigmentation.

    IMAGE Skincare Vital C Hydrating Eye Recovery Gel, €59,

    3 IMAGE Skincare Vital C Hydrating Eye Recovery Gel, €59, This modernised eye-care formula is free from harmful ingredients and cruelty-free. The gel reduces wrinkles and dark circles, and is suitable for all skin types, especially dry, sensitive and redness-prone.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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    15 Best Water-based Foundations Offering a Smooth Finish



    The products curated for this article are independently chosen by the
    editorial team. If you make a purchase through the links mentioned below, we may receive a commission. Check out our product
    research & curation process

    Choosing the right foundation for your skin can be a troublesome task, especially if you possess dry, acne-prone, and sensitive skin. But gone are the days of confusion as we bring to you a list of the best water-based foundations after multiple trials of the best options available in the market.  As per our research, these foundations are super light, buildable, and blendable. What makes them so special and distinctive is their flawless ability to conceal wrinkles, blemishes, and redness. They also reduce the appearance of pores to a great extent. Let us also tell you that water-based foundations are at the forefront when it comes to beauty and the makeup world. To know what exactly is a water-based foundation, keep scrolling. 

    Our top picks

    Best Water-based Foundation for Dry Skin

    What is a Water-based Foundation?

    A foundation that is formulated without any oil base is called a water-based foundation. They look undetectable when applied to the skin because of their natural formulation and light coverage. Secondly, they take due care of your skin and do not clog pores. If you ask us, they are just perfect for a non-cakey or non-patchy makeup look.

    To indulge in one, ahead is our fanciful list of the best water-based foundations that you should think of investing in.

    15 Best Water-based Foundations to Amp Up Your Makeup Game

    Our very first recommendation is Flawless Satin foundation from the most renowned beauty brand named e.l.f. It is a lightweight foundation that has the ability to improve uneven skin tone and conceal discoloration, if any. Furthermore, it has managed to earn more than 32 thousand ratings on Amazon for its highly blendable and buildable formula. Secondly, it is power-packed with glycerin that leaves your skin feeling soft and hydrated. For those who are looking for a semi-matte finish foundation, let us tell you that this is your ideal pick. 


    • Cruelty-free
    • Cost-effective
    • Vegan
    • Ideal for all skin types
    • Available in plenty of colors

  • 2

    Amazon’s Choice

    Neutrogena SkinClearing Acne Fighting Liquid Foundation – Buff

    Neutrogena SkinClearing Acne Fighting Liquid Foundation - Buff

  • The next on our list is Neutrogena’s skin-clearing oil-free liquid foundation that is enriched with salicylic acid to help your skin fight against acne-causing bacteria. What we really love is its ability to control shine and treat blemishes, which ultimately pave the way toward healthy and clear skin. This long-lasting foundation also provides very natural-looking and buildable coverage by preventing future breakouts. The best part — this water-based foundation for oily skin and acne-prone skin is skillfully developed by dermatologists.


    • Hypoallergenic
    • Doesn’t clog pores
    • Non-comedogenic
    • Inexpensive

  • 3

    Best Matte Finish

    COVERGIRL Clean Liquid Foundation – Creamy Natural

    COVERGIRL Clean Liquid Foundation - Creamy Natural

  • While researching for the best clean foundation, we came across this product from the most popular beauty brand named Covergirl. It is an impeccable matte finish liquid foundation that blends perfectly and lets your skin breathe some fresh air. Secondly, its smooth butter-like texture melts onto your skin and makes it look more youthful and glowy. What left us impressed is the fact that this water-based foundation suits even sensitive skin and doesn’t clog pores. 


    • Amazon’s choice
    • Reasonable
    • Non-comedogenic
    • Available in 7 shades

  • 4

    Best for All Skin Types

    Art of Air Airbrush Makeup Foundation – Movie Star

    Art of Air Airbrush Makeup Foundation - Movie Star

  • Art of Air has introduced a fail-proof airbrush makeup foundation that will help you elevate your makeup game effortlessly. This water-based foundation is oil-free and smudge-proof and thus perfect for everyday use. Plus, it is free from harsh toxins, and minerals and ideal for all skin types. Addedly, it offers long-lasting coverage and minimizes skin imperfections without any need for touch-ups. Topping it all off, this makeup essential is not only a good choice for those who have an airbrush gun but also for those who prefer using a foundation brush. 


    • Fragrance-free
    • Hypoallergenic
    • Best for all skin types
    • Sheer finish


    • Might crease under the eyes

  • 5

    Best for Sensitive Skin

    Belloccio Fair Color Shade Foundation Set

    Belloccio Fair Color Shade Foundation Set

  • Belloccio’s fair shade foundation set contains four foundations with pink and yellow undertones and an anti-aging moisturizing primer. What we really like about the foundations is their sheer finish and long-lasting results. Plus, it lays a blanket over your imperfections and makes your makeup application process a matter of minutes. In addition, it is recommended by dermatologists and features a creamy formulation for mess and hassle-free makeup sessions.


    • Hypoallergenic
    • Paraben-free
    • Best for those who have an airbrush gun
    • Pocket-friendly

  • 6

    Most Breathable

    NARS Light Reflecting Foundation – CARACAS

    NARS Light Reflecting Foundation -  CARACAS

  • Based on our team’s research, NARS light-reflecting foundation is loved for three primary reasons. Firstly, it comes with an advanced makeup-skincare hybrid formula that blurs skin imperfections and improves your skin’s quality and texture over time. Secondly, it lends you a buildable coverage and makes you look naturally beautiful. Lastly, it suits most skin types and is said to be an ideal choice for those with acne-prone and sensitive skin. 


    • Vegan
    • Breathable
    • Available in plenty of shades
    • Blends well

  • 7

    Best with SPF

    Bobbi Brown Skin Foundation SPF 15

     Bobbi Brown Skin Foundation SPF 15

  • For all those patrolling the internet for the best long-lasting foundation, make sure you do not miss out on Bobbi Brown’s skin foundation that is enriched with the goodness of SPF 15. We also glanced through the features of this product and were surprised to see it comes with an oil-free and hydrating formula that makes the foundation adhere to the skin better. In addition, it delivers undetectable coverage and a natural skin-like finish.  


    • Paraben-free
    • Ideal for normal skin types
    • Available in 8 shades
    • Very moisturizing

  • 8

    Best Oil-free Formula

    bareMinerals Original Liquid Mineral Foundation

    bareMinerals Original Liquid Mineral Foundation

  • Here comes yet another water-based foundation with a dollop of SPF 20 from the brand BareMinerals. This foundation is what you need in your makeup vanity to keep your skin nourished and protected from the harmful UV rays of the sun. Additionally, it lends you sheer to maximum coverage and blends easily without clogging pores. What makes this product the best is its wide shade palette and lightweight formula that glides like butter onto your skin. 


    • Conceals redness
    • Refines skin texture
    • Travel-friendly
    • Very hydrating

  • 9

    Best Water-based Foundation for Dry Skin

    COVER FX Natural Finish Foundation

    COVER FX Natural Finish Foundation

  • Our findings show that COVER FX Natural Finish foundation has managed to attract the attention of makeup enthusiasts around the world. Firstly, its natural finish and talc-free formula make it a sheer winner. Let us tell you that this is one of the best water-based foundations for dry skin that not only hydrates it but also works toward concealing imperfections and creating a clean and clear canvas for other makeup products to cling on. 


    • Enriched with vitamins C, E, and F
    • Offers 12-hour of hydration
    • Available in a variety of shades
    • Protect against environmental stressors

  • 10

    Best Creamy Texture

    Estee Lauder Double Wear Light Foundation

    Estee Lauder Double Wear Light Foundation

  • Estee Lauder’s double wear light foundation is the best makeup foundation crafted for all skin types. It is extremely light in weight and lends you a smooth and clear canvas. What we loved the most about this foundation is the fact that it has flawless capabilities to blur skin imperfections and visibly reduce the appearance of your pores. The most impressive — it is smudge-proof and resistant to humidity, water, and sweat.


    • Non-acnegenic
    • Ophthalmologically-tested
    • Dermatologically-tested
    • Fragrance-free

  • 11

    Ecco Bella Natural Foundation – Ivory Porcelain

     Ecco Bella Natural Foundation - Ivory Porcelain

  • We bet you will fall in love with Ecco Bella’s natural water-based foundation for its distinctive formulation. It is enriched with scientifically formulated natural minerals that act as skincare as well as makeup essentials. Addedly, it is a beauty shield that lays a blanket over your blemishes and simultaneously nourishes your skin. To note more, this foundation serves you with full and even coverage. The best part — it is loaded with lutein, astaxanthin, lycopene, and beta-carotene that protect your skin against harmful blue light. 


    • Cruelty-free
    • Paraben-free
    • Available in 2 more shades
    • Unscented

  • 12

    Ere Perez – Quinoa Water Foundation – Dawn

    Ere Perez - Quinoa Water Foundation - Dawn

  • Our next favorite water-based foundation is this one from Ere Perez that is infused with quinoa. It is a fabulous lightweight foundation that heals irritated and inflamed skin. Furthermore, it increases the elasticity levels of your skin with a potent blend of antioxidants and vitamins. Talking about the consistency of this foundation, it is remarkable and easy to glide on. Topping it all off, its fresh natural-looking matte finish acts as a game changer whenever you wish to go minimal or maximum on your makeup game.


    • Available in 5 shades
    • Conceals fine lines and wrinkles
    • Offers light to medium coverag
    • Reduces redness

  • 13

    Kiss NY Professional PRO TOUCH Drop Foundation – Sun Beige

    Kiss NY Professional PRO TOUCH Drop Foundation - Sun Beige

  • While researching for the best water-based foundation, we came across Kiss NY Professional Pro Touch Drop foundation. What makes us recommend this foundation to you is its impeccable buildable coverage and lightweight texture. Plus, it blends like magic and looks undetectable. After glancing through its features, we came to know that it is enriched with the goodness of green tea for maximum anti-oxidation. Lastly, it leaves your skin mattified and ready for other products to cling to. 



    • Doesn’t crease
    • Affordable 
    • Easy to apply
    • Available in 5 shades

  • 14

    Glam Air Airbrush Makeup Water-based Foundation

    Glam Air Airbrush Makeup Water-based Foundation

  • For all those who possess an airbrush makeup gun, Glam Air’s airbrush makeup water-based foundation is meant for you. It is extremely long-lasting and highly capable of concealing redness, blemishes, wrinkles, dark spots, and other skin imperfections. Secondly, it doesn’t smear, flake, or look cakey. Believe us, this is one of the best water-based foundations to create top-notch makeup looks in a jiffy. What you will love is its natural-looking matte finish and skin-friendly formula. 


    • Creamy texture
    • Inexpensive
    • Great coverage
    • Doesn’t clog pores


    • No shade options to choose from

  • 15

    Carter Beauty By Marissa Carter Half Measure Dewy Foundation – Crème Brulee

    Carter Beauty By Marissa Carter Half Measure Dewy Foundation - Crème Brulee

  • Lastly, we recommend an astounding dewy and water-based foundation from Carter Beauty By Marissa Carter. It is extremely hydrating, light in weight, and crafted without any sulfates or parabens. What we like is its poreless finish, and buildable and blendable superstay formula that allows you to create some really intense and minimalistic makeup looks. Moreover, it covers up redness and blemishes and simultaneously moisturizes your skin for a better glow and clearer complexion.  


    • Suits all skin types
    • Cruelty-free
    • Budget-friendly
    • Available in plenty of shades

    That was our comprehensive list of the best water-based high-end foundations. Now, let us run you through our detailed buying guide. 

    How to Choose the Best Water-based Foundation?

    Here are a few aspects that you should consider before splurging on the best water-based makeup foundation – 

    Skin Type: Make sure you analyze your skin type before investing in any of the best water-based foundations. For those possessing dry skin type, invest in a foundation that is infused with hydrating and moisturizing ingredients and vitamins C, E, and F. On the other hand, for the ones with acne-prone and oily skin type, it is wise to pick an oil-free foundation that delivers a matte or satin finish. 

    Ingredients: Always pay heed to the ingredient list before splurging on the best affordable foundation. It is good to invest in a foundation that is loaded with skin-friendly and primary ingredients like green tea, salicylic acid, niacinamide, hyaluronic acid, coconut water, etc. Make sure that it should be completely free from harmful ingredients like parabens, sulfates, artificial fragrances, and talc.

    Texture: Ensure the foundation that you are planning to purchase possesses a smooth and easy-to-glide texture. It should be blendable and offer you buildable, full, or medium coverage. Secondly, it should not look cakey, flaky, or creased after some time. 

    Formula: The next important aspect is the formula of the foundation. It is advisable to invest in a foundation that is vegan, cruelty-free, hypoallergenic, non-comedogenic, and non-acnegenic. 

    After taking note of the above-mentioned aspects, allow us to help you know how to verify if the foundation is water-based or not. 


    How to Know if the Foundation is Water-based?

    The very easy trick to know whether the foundation is water-based or not is by looking at the list of ingredients. The very first ingredient found in a water-based foundation is ‘water’ or ‘aqua’ which states that it contains high levels of water. Let us also tell you that the ingredients are mentioned according to their concentration levels making it easier for you to pick the best of the best. You can find the list of ingredients on the outer as well as inner packaging. 

    We hope now you will be able to make some better purchasing decisions. However, it is also important to understand the steps of taking it off. Scroll down and check it out.


    How to Remove Water-based Foundation?

    Below are the steps to remove a water-based foundation with ease – 

    Step 1: Pick a sufficient quantity of your daily cleanser on a microfiber cloth or cotton pad.

    Step 2: Begin removing your foundation in a circular motion. Do not rub your face rigorously.

    Step 3: Clean the inner corners of your eyes and neck using the same method. 

    Step 4: Lastly, take the help of a wet facial wipe to cleanse your face. 

    Step 5: Wash your face with a face wash, rinse it, damp your skin clean, and apply a cold cream. 

    Tada, you are done! 

    That was all about the best water-based foundations that you should think of snagging right away. These foundations are not only loved for their hybrid formulations but also for their ability to conceal your imperfections. With the right water-based foundation in your hands, you can easily create the makeup look of your dreams. Plus, they are light in weight, blendable, buildable, and known for simultaneously moisturizing your skin. So, ditch those heavily formulated foundations and indulge in these beauties right away. Happy shopping! 


    Are water-based foundations better?

    Yes, water-based foundations are better as they moisturize your skin and allow it to breathe.

    What is a water-based foundation best for?

    Water-based foundations are best for those dealing with acne-prone skin, dry skin, and breakouts.

    Is water-based foundation better for older skin?

    Yes, a water-based foundation is excellent for older as well as mature skin as it is lightweight and buildable.

    Which liquid foundation is water-based?

    bareMinerals Original Liquid Mineral Foundation is a liquid foundation that is water-based.

    What is better: water-based or silicone foundation?

    It depends on your skin type. Water-based foundations are great for dry and sensitive skin, whereas silicone foundations are ideal for oily skin.

    Why Trust Pinkvilla

    Our certified beauty expert, Sayantani, is a makeup enthusiast who owns a plethora of products, right from foundations to lipsticks! She believes that a foundation is the hero of them all! It not only sets a base but also smoothens the skin and blurs imperfections. Recently, she meticulously researched the best water-based foundations to keep her skin hydrated and glowing. Personally, she loves the e.l.f. Flawless Satin Foundation that features a buildable and blendable formula. You too can snatch a glimpse of the rest of her top picks and amp up your makeup game seamlessly. 

    Our product experts study the specifications of every product we suggest and try them out to bring what’s proven to be worthy of your money, time, and energy. We also have subject matter experts from various fields like Fashion, Skincare, Haircare, Home Decor, and Health & Fitness onboard to make sure our suggestions are credible and trustworthy. You can trust select to be your faithful shopping guide for all the right reasons!


    Author BIO

    Sayantani is a certified hair and makeup professional turned writer with 2+ years of experience in the same genre. Ap More

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