FOREVER 21 to Van Heusen: 10 fashion and lifestyle brands t…


The Aditya Birla Group, a multinational company, is listed among the Fortune 500. Headed by Kumar Mangalam Birla, the group has for over seven decades been one of the leading businesses with worldwide powerhouses in various sectors like metals, pulp and fibre, chemicals, textiles, carbon black, telecom, cement, financial services, fashion retail, and renewable energy. The company portfolio has some of the biggest brands in the world. Today, 41 countries in North and South America, Africa, Asia, and Europe account for more than 50% of the Group’s international operations’ revenues.

Here’s a list of brands that are owned by Birla Group that you probably did not know about:


Source: Facebook/Yauatcha, Mumbai

A distinctive luxury eating experience is provided by Yauatcha, which skillfully combines dim sum, mixology, tea, and European pastries. This contemporary tea shop serves traditional Cantonese food made with only the best ingredients.

Linen Club

Source: Twitter/ Linen club

With more than 60 years of experience, Linen Club is India’s original linen brand. A company whose name is now inextricably linked to the global and Indian standard for exquisite linen. It has been instrumental in expanding the linen sector and bringing this miraculous fabric to the sophisticated Indian consumer.

The world’s largest selection of designs and hues may be found at Linen Club. Every month, up to 1000 new designs are created by a talented internal design team, which includes well-known Italian designers.

Freshwrapp foils

The Aditya Birla Group’s metals-focused flagship firm is Hindalco Industries Limited. It is one of the largest producers of primary aluminium in Asia (apart from China), and through its subsidiary Novelis, the largest producer of recycled aluminium in the world. The main downstream aluminium provider in India is Hindalco, the parent company of Freshwrapp, which offers specialised flat-rolled goods and extruded aluminium solutions.


Aditya Birla Fashion & Retail Limited (ABFRL) is India’s first billion-dollar pure-play fashion powerhouse, with sales of Rs. 12,418 crore and a retail area of 10.8 million sq. ft. (as of March 31, 2023). It has an elegant bouquet of top fashion brands and retail formats.

In May 2015, Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), subsidiaries of ABNL, and the branded apparel businesses of the Aditya Birla Group were combined to form ABFRL. PFRL was renamed Aditya Birla Fashion and Retail Ltd. following the consolidation.

The Company has entered the market for branded ethnic wear under the names Jaypore, Tasva, and Marigold Lane. Designers “Shantnu & Nikhil,” “Tarun Tahiliani,” “Sabyasachi,” and “House of Masaba” are strategic partners with ABFRL.

House Of Masaba by Masaba Gupta

Source: Twitter/ FE Leisure

This creative giant, a beacon of inspiration for anyone with a passion for fashion, made her ground-breaking debut at Lakmé Fashion Week when she was just 19 years old. The distinguishing feature of her self-named brand, House of Masaba, is her distinctive design aesthetic, which radiates a fun and adventurous aura, transcending stereotypes and trends by fusing avant-garde silhouettes with casual refinement.


Source: Instagram

Sabyasachi Mukherjee is a luxury fashion designer, jewellery designer, retailer, and couturier. He has been selling designer goods under the name Sabyasachi since 1999.

ABFRL’s International Brands portfolio includes:


Aditya Birla Fashion and Retail Limited purchased the sole online and offline rights to Forever 21’s India network in July 2016. To fulfil the ambitions of the fashion-conscious Men and Women, the brand reaches out to consumers in more than 300 towns and cities around the nation.

Source: Instagram

Forever 21, Inc., a clothing and accessory shop with its corporate headquarters in Los Angeles, California, is well recognised for providing customers with the hottest, most up-to-date fashion trends at an excellent price. This business concept works by bringing in fresh products every day to keep the store interesting. Forever 21 was established in 1984 and now has more than 550 locations across 27 nations.

Peter England

Source: Twitter

The company was founded in Ireland in 1889, and it has a long history. Since being acquired by Kumar Mangalam Birla’s business in 2000, Peter England has grown tremendously and emerged as India’s top menswear brand. The success of Peter England can be linked to its dedication to offering high-quality clothing at reasonable costs. The company has added product categories like athletics, innerwear, and accessories throughout time to better serve a wider range of consumers.

Allen Solly

Source: Twitter

Allen Solly has steered a stunning transition in the world of business casual and professional apparel over time, winning the hearts of India’s youth. Allen Solly has graced the youth of India with stylish smart casuals that establish its originality in this field through a continuous devotion to unusual workwear. The outstanding tuxedo wedding collection by Allen Solly is the pinnacle of their successful foray into the world of wedding clothing.

Louis Philippe

Source: Twitter

When it comes to dressing men with immaculate taste and a sophisticated sense of luxury for fashion, Louis Philippe rises to the challenge. The brand has been paying homage to every man’s life moment with the grandeur it merits for more than 30 years. Every occasion is covered, from weddings to business meetings to everyday wear like T-shirts and chinos.

Van Heusen

Source: Twitter

The top premium lifestyle brand for professionals in India is Van Heusen. The brand entered India in 1990 and has a lengthy history in America dating back 128 years. Van Heusen has been in India for 33 years, during which time it has become a fashion authority for the country’s constantly changing customer and the go-to place for the newest trends.

Brands like Ted Baker, Simon Carter, Pantaloons are also owned by Aditya Birla Group.

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