CHICAGO, UNITED STATES, September 12, 2023/EINPresswire.com/ — The United States Vitamin C Skincare Market generated sales of US$ 1,437.6 million. The market is expected to hit a market size of US$ 2,141.9 million by 2031, growing at a CAGR of 4.53% during the forecast period from 2023 to 2031.
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In recent years, the U.S. vitamin C skincare market has seen a rapid transformation, solidifying its place as a crucial subset of the larger skincare business. Influencer marketing, celebrity endorsements, increased consumer knowledge of vitamin C’s advantages, and technological developments in product composition are contributing to the market’s expansion.
As per Astute Analytica, in 2022, nearly 73% of respondents to a countrywide study conducted were aware of the antioxidant properties of vitamin C. In-depth analysis of the data reveals that roughly 64% of respondents were also aware of vitamin C’s crucial role in boosting collagen formation, which is crucial for preserving skin suppleness. As a result, increased consumer knowledge of vitamin C’s inherent advantages is the main driver of the U.S. vitamin C skincare market.
According to a 2021 survey on consumer behavior, more than 55% of consumers over 50 bought at least one vitamin C skincare product, a 12% rise from the previous year. Additionally, the market is trending toward vitamin C solutions made from organic and sustainably produced ingredients, which reflects a larger industry shift toward clean beauty. In comparison to their conventional competitors, brands that emphasize eco-friendly packaging, cruelty-free testing, and transparent sourcing have recorded a 20% greater YoY growth.
In 2021, there was a 24% increase in content about vitamin C skincare routines on digital platforms, particularly Instagram and YouTube, indicating that the younger generation is becoming interested in this topic. These platforms, which are rife with endorsements, product evaluations, and tutorials, have been crucial in influencing end-user behaviors by directing them toward well-known companies and up-and-coming independent labels. Influencer marketing and celebrity endorsements. Thus, this fuels the market dynamics.
The market for vitamin C compounds derived from organic sources, mainly the Kakadu plum or the exotic camu camu fruit, is expanding. Their YoY growth rate is a strong 22%, which is remarkable. Additionally, businesses that prioritize R&D, emphasize cruelty-free operations, and support sustainable agricultural methods have seen a 15% increase in sales owing to the increased market acceptance. These figures reflect a deeper market revolution beauty coupled with accountability and are not merely statistical blips. Thus, the growing demand for natural and organic products will fuel market expansion.
L-ascorbic Acid Contributed About 43% of Market Revenue Share
In 2022, the L-ascorbic acid segment captured about 43% of the revenue share in the U.S. Vitamin C skincare market. A strong and well-liked version of vitamin C called L-ascorbic acid occupies the top position in the market hierarchy.
Topical use of this antioxidant, which occurs naturally in the skin, is essential for both collagen synthesis and free radical neutralization. The foundation of its strong market positioning is its precise efficacy, which is supported by research. L-ascorbic acid is expected to remain a staple in the years to come, with a predicted CAGR of 5.02%, further bolstered by developments that aim to increase its efficacy and lifespan.
Face and Eye Cream Attained a Revenue Share of 40%
In 2022, the face and eye cream accounted for about 40% of revenue share as a result of its antioxidant, brightening, and anti-aging qualities. Face and eye creams are currently the most direct means of obtaining these advantages because they are daily necessities.
The segment’s highest expected CAGR of 5% reflects this trend. Vitamin C face & eye creams are positioned for even more significant market growth as consumers gravitate toward comprehensive skincare regimens.
The demand for face and eye creams containing vitamin C has also increased as a result of the increasing trend of layering skincare products. A powerful vitamin C cream is increasingly essential since customers follow complex skincare routines that include serums, toners, moisturizers, and sunscreens.
Vitamin C is Majorly Utilized for Skin Brightening
The skin brightening segment generated 39% of the revenue share in the US Vitamin C skincare market. Skin brightening highlights a common consumer desire: flawless, even-toned skin. Vitamin C is a sought-after component in the skin-brightening market due to its natural ability to prevent melanin synthesis and reduce hyperpigmentation.
The demand for solutions that promise lighter, more radiant skin is rising as the urban population is exposed to these skin aggressors more frequently. The statistics support this story. Vitamin C’s use in skin-brightening cosmetics demonstrates how the industry has caught on to the wellness craze and how seamlessly health and beauty are intertwined.
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Competitive Scenario
A small number of well-established businesses and recent newcomers define the market. Companies have been diversifying their product lines by putting money into R&D, putting a focus on no-cruelty policies, and encouraging sustainable farming methods.
Some of the Prominent Players Include
โข Loreal USA
โข SkinCeuticals
โข Sephora USA, Inc.
โข Drunk Elephant
โข Kiehl’s
โข Sugergoop
โข La Roche-Posay
โข Sunday Riley
โข CeraVe
โข Unilever Plc
โข Mario Badescu
โข Glow Recipe
โข Ole Henriksen
โข TruSkin Partners, Inc.
โข Biossance Skincare
โข Klur USA
Segmentation Outline
The United States Vitamin C skincare market segmentation focuses on Type, Product Type, Application, and Distribution Channel.
By Type
โข L-Ascorbic Acid (Ascorbic Acid or Pure Acid)
o Ascorbyl Palmitate
o Sodium Ascorbyl Phosphate
o Magnesium Ascorbyl Phosphate
o Sodium Ascorbate
o Calcium Ascorbate
o Potassium Ascorbate
โข Ethyl Ascorbic Acid
โข Ascorbyl Glucoside
โข Tetrahexyldecyl Ascorbate
โข Others
By Product Type
โข Serums & Essence
โข Moisturizers
โข Face and Eye Creams
โข Face & Body Oils
โข Cleansers
โข Sheet Masks
โข Skin Supplements
โข Others
By Application
โข Moisturization & Nourishment
โข Anti-aging
โข Skin Brightening
โข Spot & Blemish Removal
โข Skin Pores Cleansing
โข Hyperpigmentation
โข Others
By Distribution Channel
โข Online
โข Direct Selling
โข Supermarkets
โข Departmental & Beauty Stores
โข Salons
โข Drug Stores
โข Others
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