Following her shock split from long-term boyfriend Glen Thompson, Anna Paul has announced her next move — the launch of her own skincare line.
Arguably one of Australia’s most famous online personalities, the 24-year-old has amassed a following of more than 2.5 million on Instagram and seven million on TikTok.
Her main source of income, however, has been via OnlyFans, the subscription-based platform best known for its adult content. Paul charges $9.99 a month for access to her profile, and is listed in the top 0.01 per cent of all OnlyFans creators on the site.
While the advent of the celebrity or influencer beauty brand is hardly a new one, demand for Paul’s Paullie Skin is already high ahead of its release tonight.
According to a report by the Australian Financial Review, there’s a six-figure waitlist for the range – making it one of the biggest skincare launches down under in recent history.
Paul, who resides on Queensland’s Gold Coast, told the publication she’s been blown away by the interest, though there’s not enough stock to fulfil demand right now.
“I don’t want to disappoint anyone,” she said, “and we have started production on more units.”
The line, which features four products inspired by Paul’s own struggles with acne and are priced between $23 and $30, are “a way to give back”, she explained.
According to the brand’s Instagram profile, it’s made in Australia, vegan and cruelty free.
“My first brand is finally here! Welcome to the world of Paullie. I have always loved skincare and for a long time struggled with my skin,” the caption on a post showing the range read.
“I’ve tried and tested so many different products and when the opportunity came up to literally create my own I was so excited.
“I’ve been personally using and testing these products for over a year now and the difference they have made on my skin has been incredible.
“I can’t wait to show you everything. We have opened the waitlist on paullie.com where you’ll get early access if you’re interested but just coming here and reading this means the world. Anna x.”
It’s a fresh start for Paul, who announced her break-up from Thompson last month.
In a video on TikTok, she shared the two, who had been together since Paul was sixteen, had made the decision together.
“It was a mutual break up,” Paul said.
“You know, we’ve been together since we were 16 or 15 and now we’re 24.
“And I know that my relationship is a relationship that you guys look up to.
“As in, like, [saying] ‘The only reason I believe in love is cause [of] Anna and Glenn’.
“And we still love each other so much. And that’s what’s happened. So, yeah.”
Originally published as ‘Six-figure waitlist’ for Anna Paul’s new skincare line