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NH Business: Terracea Outdoor Apparel
On this segment of New Hampshire’s business, Fred Kocher sits down with Eric Hui to talk about his company, Terracea
Updated: 9:41 AM EDT Sep 10, 2023
BUSINESS. I’M FRED COKER. THIS IS A PICTURE OF THREE FRIENDS STANDING AT THE TOP OF GUNSTOCK MOUNTAIN WEARING WINTER APPAREL FOR MY GUEST’S UNIQUE NEW HAMPSHIRE COMPANY, TERESIA, ON THE SEACOAST. IT’S A UNIQUE COMPANY IN SEVERAL WAYS, AND WE’LL GET TO THAT IN A MINUTE. BUT IT’S FOUNDER WHO MOVED TO NEW HAMPSHIRE. HAWAII FROM HAWAII IS MY GUEST. THEY DEVELOP AND TEST AND SELL GEAR FOR OUTDOOR CONDITIONS. THEY PARTNER WITH OUTDOOR APPAREL FACTORIES IN VIETNAM. ONE OF THEIR PRIORITIES IS ELIMINATING ENVIRONMENTAL COSTS. IT’S 1% FOR THE PLANET, THEY SAY TASYA GIVES PROGRAMS, SUPPORTS UNTO UNREPRESENTED COMMUNITIES, AND MY GUEST SAYS HE’S ON TRACK FOR $1 MILLION IN SALES THIS YEAR INTO 2024. AND ACTUALLY HIRED A MANAGER FROM NIKE WITH ME IS THE FOUNDER OF TERESIA, ERIC HOYE, WHO GOT USED TO NEW HAMPSHIRE’S COOLER CLIMATE AFTER HAWAII. WELCOME, ERIC. NICE TO HAVE YOU HERE. THANK YOU, FRED. VERY NICE TO MEET YOU. LET ME ASK YOU, WHAT MADE YOU CHOOSE NEW HAMPSHIRE AFTER YOU CAME HERE FROM HAWAII? WELL, TRANSPARENT ONLY GOT MARRIED AND MY WIFE’S DAD LIVES HERE. THAT WOULD DO IT, SHOUTED TIM BOZAK. YEAH. YOU DO HAVE A PRIORITY. YOUR COMPANY WEBSITE SAYS YOU MAKE OUTDOOR APPAREL AND GEAR FOR ALL SEASONS AND ALL CONDITIONS. AND YOU BROUGHT A FEW PIECES WITH YOU. YOU’RE WEARING ONE OF THEM? YES. AND WE HAVE A SHOT OF SOME OF THOSE PIECES THAT YOU BROUGHT WITH YOU. JUST TALK ABOUT WHAT YOU HAVE FOR OUTDOOR APPAREL. SURE. I’M WEARING OUR TERESIA MAGNUS JACKET. SO THIS IS OUR KIND OF ALL SEASON HYBRID PIECE FOR BOTH MID AND OUTER LAYERS. WATER RESISTANT THERMAL CLUSTER FILLING, ECO RECYCLED. SO IT’S A REALLY GOOD ALL IN ONE PIECE FOR ANYTHING FROM SKIING TO JUST LIVING OUTDOORS IN THE WINTERTIME. RIGHT. AND IT’S LIGHTWEIGHT. PRETTY LIGHTWEIGHT. YEAH. I PICKED ONE UP. IT IS. YOU HAVE A PRIORITY OF ELIMINATING ENVIRONMENTAL COSTS IN THE PROCESS OF MAKING YOUR PRODUCTS. HOW DOES THAT HAPPEN? SO, YOU KNOW, WE’RE IN A PRETTY INHERENTLY WASTEFUL INDUSTRY IN APPAREL, SO WE TRY OUR BEST TO OFFSET OUR CARBON FOOTPRINT THROUGH PARTNERSHIPS WITH 1% FOR THE PLANET. JUST DONATING 1% OF TOP LINE REVENUE TO ORGANIZATIONS THAT HELP REDUCE IMPACT FOR THE ENVIRONMENT. WE ALSO CHOOSE ECO FRIENDLY MATERIALS WHEREVER WE CAN FROM INSULATION TO FABRICS, ETCETERA. YOU USE TECHNOLOGY IN DEVELOPMENT OF YOUR FABRICS? YES, WE DEFINITELY CHOOSE PARTNERS THAT, YOU KNOW, SUPPLY US WITH FABRICS AND MATERIALS TO PUT OUR PRODUCTS TOGETHER. HOW MUCH YOUR COMMENT ON SOMETHING WE’RE GOING TO PLAY HERE SICK LAKES, REGION, SNOWPACK, DEPTH IS DOWN 50%. THAT WAS FROM OUR INTERVIEW LAST WEEK WITH THE CLIMATOLOGIST AND MARY STAMPONE, WHERE SHE FOCUSED ON THE CLIMATE CHANGES IN NEW NEW HAMPSHIRE AND HERE’S MARY’S — COMMENT ON THAT BRIEFLY SO WE CAN EXPECT A CONTINUED DECREASE IN THE AMOUNT OF SNOW IN RESPONSE TO OUR WARMING WINTERS, WHICH ARE WINTERS ARE ACTUALLY WARMING AT THREE TIMES FASTER THAN THE SUMMER MONTHS, THREE TIMES FASTER THAN THE SUMMER MONTHS. HOW DOES SOMEBODY LIKE IN YOUR BUSINESS MAKING WINTER CLOTHING ADAPT TO THAT REALITY? IT’S A STRONG ADAPTATION, OBVIOUSLY, AND I’VE SEEN IT FROM, YOU KNOW, WHEN I FIRST CAME TO BOSTON, THE EAST COAST, IT WAS TEN FEET OF SNOW. AND NOW IT’S, YOU KNOW, THE SNOWPACK HAS GOTTEN OUT QUITE DRASTICALLY. SO AS A PRODUCT, OUR PRODUCTS ARE MOVING TOWARDS BEING MORE LIGHTWEIGHT AND VERSATILE FOR MORE ALL SEASON USAGE. SO SHIFTING FROM JUST BEING A PURELY HEAVY WINTER SHELL TO A MORE VERSATILE THREE SEASON PIECE, LIGHTWEIGHT FABRICS, MORE STRETCH, MORE VERSATILITY. YEAH. AND YOU’RE GROWING. YOU’RE GROWING. YOU’RE ON THE EAST COAST OF NEW HAMPSHIRE. I THINK YOU HAVE ABOUT FIVE EMPLOYEES AT THE MOMENT. THAT’S CORRECT. ABOUT FIVE AND AN AND YOU HAVE OUTLETS AROUND NEW ENGLAND STATES AND ONE IN CALIFORNIA, RIGHT? YES. WE CURRENTLY SELL ABOUT 35 RETAIL DOORS ALL ACROSS NEW ENGLAND AND ONE IN LAKE TAHOE. YEP. AND WE SELL ON OUR WEBSITE, TOO, TYRIESHIA. COMM FINALLY, YOU YOU GIVE BACK. YOU HAVE A PROGRAM CALLED THERESA GIVES TERESA GIVES. WHAT’S THAT? IT’S A PROGRAM STARTED LAST YEAR. ESSENTIALLY. WE PARTNERED WITH AN ORGANIZATION CALLED ONE WARM COAT. WE WILL TAKE BACK ANY GENTLY USED PRODUCTS FROM OUR CUSTOMERS ONLINE AND WE’LL KIND OF COLLECT THEM AND DONATE THEM AT THE END OF THE SEASON TO OUR PARTNERS AS A WAY TO SORT OF LIKE REDUCE WASTE AND TO MAKE SURE WE GET PRODUCTS TO THE RIGHT PEOPLE IN NEED. SO WHAT’S YOUR OUTLOOK FOR THE NEXT YEAR FOR YOUR BUSINESS? WE’RE HOPING TO QUADRUPLE OUR EARNINGS, OUR REVENUE FROM LAST YEAR. GOOD. WELL, WANT TO THANK YOU, MY GUEST, ERIC HOYE OF TERESA TERESA, TERESA WRIGHT TERESA. YES, TERESA, FOR THIS BRIEFING ABOUT HIS UNIQUE COMPANY. THANK YOU VERY MUCH. AND IF YOU MISSED PART OF THIS FUN BRIEFING ON THIS INTERESTING COMPANY IN NEW HAMPSHIRE, YOU CAN GO TO WMUR.COM
NH Business: Terracea Outdoor Apparel
On this segment of New Hampshire’s business, Fred Kocher sits down with Eric Hui to talk about his company, Terracea
Updated: 9:41 AM EDT Sep 10, 2023
On this segment of New Hampshire’s Business, Fred Kocher is joined by Eric Hui, Founder of the outdoor apparel company, Terracea. Hui is a Hawaii native who moved to the Granite State and started his business in Seabrook. The company makes outdoor clothing and gear for all seasons and all conditions. They also partner exclusively with outdoor apparel factories in Vietnam. Their top priority is eliminating environmental waste 1% for the planet and they also support unrepresented communities.
On this segment of New Hampshire’s Business, Fred Kocher is joined by Eric Hui, Founder of the outdoor apparel company, Terracea.
Hui is a Hawaii native who moved to the Granite State and started his business in Seabrook. The company makes outdoor clothing and gear for all seasons and all conditions. They also partner exclusively with outdoor apparel factories in Vietnam.
Their top priority is eliminating environmental waste 1% for the planet and they also support unrepresented communities.
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