Zara all set to launch its second-hand platform, Marketing …

<p>Zara store (file photo)</p>
Zara store (file photo)

According to its owner Inditex (ITX.MC), the Spanish clothing store Zara will start offering its secondhand clothing donation, repair, and sale services in France as of this coming Thursday.

The service has been offered to Zara’s British consumers since last October and will be accessible through the retailer’s shops, internet, and mobile app. According to the company’s chief executive Oscar Garcia Maceiras, it will also be introduced in Germany this year.

According to a statement, the firm wants to increase the lifespan of its customers’ Zara purchases, as well as reduce waste and the need for new raw materials.

By 2030, 40% of garments will be manufactured with recycled materials, according to Zara, which is also supporting organizations like Moda Re that deal with textile waste. By 2030 and 2040, the corporation wants to cut its carbon emissions by 50% and 90%, respectively.

At a time when the worldwide market for used clothing is expanding, Zara is following other fast fashion companies like its main rival H&M (HMb.ST) in offering products for resale.

Zara, a Spanish fashion giant, has transformed the way we perceive and consume fashion. Founded in 1974 by Amancio Ortega Gaona, this brand has become a global icon known for its cutting-edge designs, affordable prices, and unparalleled agility in the fast-fashion industry.

Zara’s meteoric rise to prominence can be attributed to its pioneering “fast fashion” business model. This innovative approach involves designing, manufacturing, and delivering new styles to stores at a rapid pace. By doing so, Zara stays ahead of ever-changing fashion trends and ensures that customers have access to the latest styles as soon as they hit the runway.

Zara’s success lies in its ability to streamline every aspect of its operations. The brand maintains a tight-knit relationship between design, production, and retail teams. This ensures that communication flows seamlessly, enabling the brand to respond swiftly to emerging trends and customer preferences.

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  • Published On Sep 9, 2023 at 11:30 AM IST

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