The skincare expert behind a range of products that has been described by shoppers as the “best they’ve ever used” has launched into Sephora, in a major coup for the Aussie brand.
Dr Naomi Skincare, the brainchild of Dr Naomi McCullum from Paddington in Sydney, puts performance and super-active ingredients at the forefront of her approach to her products.
These include a number of everyday skincare essentials, and her three bestsellers.
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They are the Catfish Blurring Eye Cream ($119), the Plump Fiction Anti-Ageing Moisturiser ($139) and her LED Anti-Ageing Light Therapy Mask ($595), which mimics the effects of a professional facial from home.
According to Dr Naomi, everything she creates is “brightening and cosmeceutical”.
“It’s powerful and combines a results-driven approach with high-quality vegan ingredients and elegant formulations,” she tells 7Life.
“It’s super effective and a pleasure to use. I aim to combine instant results with long-term skin improvement.”
And the great news is you don’t have to take Dr Naomi’s word for it.
A raft of before and after pictures shared on Instagram show just how well the products work, particularly the best-selling Catfish Blurring Eye Cream ($119), which has over 100 glowing reviews on Dr Naomi’s own website.
“Lines and bags vanished,” wrote one happy customer.
“Love it! Immediately brightens the skin making it look younger, gooey and fresh,” another added, while a third said: “I can’t go without it, smoothing and flawless around the eye area. I am 60 and get compliments all the time”.
It’s not just the Catfish Blurring Eye Cream that shoppers are snapping up either.
The Plump Fiction Anti-Ageing Moisturiser ($139) also boasts a host of fans including celebrities, while one of the newer releases, the AHA Overnight Facial One Night Stand ($149) claims to help re-surface skin in as little as one night.
It does this via a potent 15 per cent Glycolic Acid combined with one per cent Bakuchiol work to brighten and resurface the skin, while nourishing and skin tightening ingredients work their magic at the same time.
“One Night Stand is our most powerful product in the range,” Dr Naomi tells 7Life.
“You’ll notice a significant improvement in the skin overnight after just one application. It’s perfect for those looking to enhance their skin’s texture by reducing fine lines and minimising pores.”
She adds: “It’s also effective against pigmentation issues. I love it because it allows me to have two lazy-routine nights per week. Instead of my usual five-step routine, I love those one-step nights with One Night Stand when I’m feeling exhausted.”
Reviews online for One Night Stand are similarly glowing, where it has been described as “holy grail” and a “miracle” buy.
“I’ve never purchased skincare that comes with so many warnings and instructions but after using this a few times I can see why it does. My skin tolerates some very strong products but this was a lot even for me. The first couple of hours after application is quite tingly and mildly uncomfortable but when I wake up the next day my skin feels like absolute HEAVEN. This is probably the most bang for your buck product on the market and I couldn’t recommend it more,” one reviewer wrote.
“I wake up glowing after every time I use it!” another added.
The “Instagram famous” skincare physician Dr Naomi opened her first clinic in Paddington in 2016, where she became known for her non-invasive treatments and injectables.
Her luxury skincare range followed in 2021, with a focus on high-quality ingredients.
The launch into Sephora proves just the latest for the wildly successful Dr Naomi, who boasts 88,500 followers on Instagram.
“If you’re going to do just three things for your skin today, make them a good sunscreen, a retinol product like our Vitamin Amen for maintaining youthful skin, and an active eye cream like the Catfish Blurring product,” Dr Naomi says.
“The delicate skin around the eyes is prone to ageing, so starting an active eye cream early is crucial.”
For more information and to shop Dr Naomi at Sephora, head here.
Three main mistakes women make with skincare
1. Not using skincare products with active ingredients that have been proven effective through scientific research.
2. Not applying SPF enough and not applying it when using makeup.
3. Neglecting your neck and décolletage in your skincare routine. Your face doesn’t stop at the chin with skincare.