Sustainable baby and mother care brand Superbottoms has raised $5 million in its Series A1 funding round led by Lok Capital and Sharrp Ventures. The business plans to use the investment to fuel category expansion and offline growth.
The funding round also saw participation from DSG Consumer Partners and Saama Capital, which made their third investments in the company, Superbottoms announced in a press release on August 23. The business plans to further diversify its product portfolio to reach a wider customer base and plans to make cloth diapering a preferred choice across India.
“As a brand deeply cherished and trusted by our customers, at SuperBottoms, we’ve been appreciative of the unwavering support from the parent community,” said Superbottoms’ founder Pallavi Utagi in a press release. “Together, we’ve nurtured a journey that revolves around trust, safety, and the well-being of our little ones. With the funds raised, we aim to drive initiatives that spread awareness about cloth diapering to a wider audience throughout the country. We’re thrilled to join forces with consumer-oriented investors like Lok Capital, Sharrp Ventures, DSG Consumer Partners, and Saama Capital as we expand our reach and strengthen our commitment to creating a robust brand for children.”
Superbottoms retails cloth diapers and children’s clothing as well as inner wear designed specifically for postpartum and menstruating women and accessories such as handbags and pouches. The brand launched in 2016 and retails from its e-commerce store as well as on multi-brand marketplaces.
“Pallavi’s journey, born out of a real personal need as a new mother, is inspiring,” said Lok Capital managing partner Venky Natarajan. “The company has scaled remarkably, while upholding its commitment to sustainability and catering to their audience with empathy. SuperBottoms’ innovative approach to eco-friendly baby products has resonated deeply with consumers, and their dedication to quality and environmental responsibility stands out. We look forward to being a part of this journey, supporting SuperBottoms as they continue to redefine this market and pave the way for a greener future in childcare.”
“As a strong believer in building a sustainable planet, I see SuperBottoms as a business that can truly make a difference while also building a viable business that solves real consumer problems,” said Sharrp Ventures’ Rishabh Mariwala. “We are excited to be a part of their journey of changing the world – one cloth diaper at a time.”
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