Fashion and lifestyle brand House of Masaba is looking at tier-2 and 3 markets as the growth drivers for the beauty label LoveChild, as it scales up amid a surge in the number of brands competing for a share of the country’s beauty industry. LoveChild is the beauty label founded by entrepreneur-designer Masaba Gupta and owned by Aditya Birla Group under the House of Masaba Lifestyle franchise.
“If we ignore tier-2 and 3 markets, we’ll be making a big mistake,” Gupta said on Wednesday, while announcing scale-up plans for the House of Masaba brand, in which Aditya Birla group has 51% stake. “The real numbers are coming from these markets, and from younger consumers here.”
India with a large population of young people and increasing disposable incomes is seeing a surge in demand for beauty and fashion products, led by large retail, aspirational small city consumers, deeper ecommerce reach and social influencers.
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