SAN FRANCISCO — Allbirds, whose eco-friendly shoes have become wardrobe staples in industries like tech and advertising, has handed its US PR business to Hunter.
As US agency of record, Hunter will handle consumer and corporate communications for Allbirds, which has grown into a nearly $300 million sustainable shoe and clothing brand since its launch less than a decade ago.
Hunter won the business following a competitive pitch. In the US, Allbirds previously worked with Sunshine Sachs. In March, the company hired Aisle 8 to handle its communications in the UK.
The agency’s remit includes media relations, executive thought leadership, strategic counsel on partnerships and experiences and product seeding with celebrities and media.
The work will be handled by an integrated team of creative communications strategists and consumer and corporate media relations experts. Influencer specialists will support Allbirds’s product launches and collaborations, sustainability initiatives and company-wide creative campaigns.
“It’s imperative that our agency partners are as passionate about our brand mission as we are and can bring fresh thinking to how we effectively double-down on engaging our core consumer with data-driven insights and social listening expertise,” said chief brand & product officer Kate Ridley. “From the first conversation, the Allbirds and Hunter teams were in lockstep and finishing each other’s sentences, which gave us confidence that we had found the right strategic partner to help us reignite brand heat and future-proof the brand.”
Launched in 2016 in San Francisco, Allbirds is best known for its eco-friendly sneakers and focus on sustainability. The company went public in 2021 with a valuation of roughly $4 billion. The brand has more than 50 retail stores around the world and partnerships with major retailers including Nordstrom and REI.