Clothing brand Hummel India is working on strengthening its institutional presence through its tie up with Mumbai-based marketing agency Trruu Global Brands LLP. The men’s and women’s apparel brand also plans to expand its product offering by launching a travel accessories line.
“We are elated by the achievements stemming from our ongoing collaboration with Trruu Global Brands LLP,” said Hummel India’s managing director Soumava Naskar, India Retailing reported. “The established proficiency of Trruu Global in bridging brands with institutional buyers seamlessly aligns with our vision of generating value for all stakeholders. Our distinctive apparel line merges sustainability and comfort effortlessly. This range incorporates garments meticulously crafted from recycled fabrics, effectively mitigating carbon footprint.”
Hummel India aims to reach corporate clients across the country and offer them gifting solutions. The business is also gearing up to launch an accessories line specifically designed to elevate travel experiences through design and functionality. By expanding its offering, Hummel India aims to offer a comprehensive wardrobe and corporate gifting solution.
“Our journey alongside Hummel has been transformative, empowering us to extend Hummel’s outstanding 100% made in India product offerings to discerning corporate consumers,” said Trruu Global Brands LLP’s CEO Mukesh Sharma, India Retailing reported. “We take pride in presenting sustainable apparel crafted from recycled fabrics, epitomising our commitment to both quality and environmental stewardship.”
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