Glamour may not be part of the job description, but the England Lionesses have it by the bucketload.
The team’s CV boasts glossy magazine shoots and adverts for labels including Gucci and Calvin Klein; earlier this year, star striker Chloe Kelly even posed for the latter in a series of black-and-white photographs wearing a pair of skimpy briefs.
All this dressing up and stripping off is far from gratuitous.
By teaming up with fashion houses, household brands and leading sportswear labels, who pay them to promote products, the players are setting themselves up to be millionaires several times over.
Forwards Lauren James and Alessia Russo reportedly earn between £500,000 and £1 million a year already — and that could be just the start.
‘If England win on Sunday, this will be the greatest sporting achievement by any English [team] for 57 years, since the men won the World Cup,’ predicts Jonathan Shalit, chairman of the InterTalent Rights Group, a leading talent management agency.
Together, he predicts the team could earn more than £100 million in the next four years if they are World Cup winners, with three star players — Lauren James, Alessia Russo and midfielder Ella Toone — earning up to £10 million each.
That includes a payment of £212,500 from a new FIFA bonus scheme for each member of the 23-strong squad if they beat Spain.
So whose stylish sideline could earn them the most? We round up the Lionesses’ glamorous off-pitch antics…
Defender with a jewellery range and a wellness spa
Alex Greenwood’s contract with sports brand Under Armour is estimated to be worth £250,000 — and it’s not the only sponsorship deal she has under her belt.
The defender, 29, also has tie-ups with finance firm GoHenry, chic workwear label The Fold London, and jewellery brand Abbott Lyon, for whom she’s designed a line of football-themed bracelets and necklaces.
Together with boyfriend Jack O’Connell, who played football for Sheffield United, Alex has founded a spa and wellness centre called Cenote House in Cheshire.
Alex Greenwood (pictured left) has a deal with Under Armour worth around £250,000
Striker who stripped to her Calvins
London-born Chloe Kelly, 25, made headlines in June when she appeared in a raunchy campaign for Calvin Klein underwear.
Posing in a series of black-and-white snaps by high-fashion photographer Brianna Capozzi, forward Chloe joined the ranks of Kate Moss, Christy Turlington and Brooke Shields, all of whom have starred in iconic shoots for the brand’s lingerie.
The Manchester City player, who — according to the World Cup ‘highest paid’ list — earns just under £1 million a year from a combination of her salary and her off-pitch income, made a reported £300,000 from the deal.
She’s sponsored by Nike and has featured in Vogue magazine, too. Earlier this year she presented a Brit award, walking the red carpet in a £2,175 black cut-out dress by Saint Laurent.
Chloe Kelly made headlines in June when she appeared in a raunchy campaign for Calvin Klein
Nike star who’s designed a car
Right-back Lucy Bronze is sponsored by Nike, and appeared on the cover of Elle magazine last year, wearing her Nike kit with a £1,020 necklace by Italian jeweller Giovanni Raspini.
Lucy, 31, has also teamed up with trendy clothing label Sisters And Seekers, and with Bottletop, an accessories brand that uses sustainable and recycled materials.
She’s an ambassador for Cupra, the Spanish sports car brand, and designed her own version of the £25,000 ‘Dark Rebel’ electric sports car: matt black with electric-pink wheels.
Lucy Bronze shared a picture of her working with Klarna on a campaign in 2022
Hotshot’s Adidas Money-Spinner
Katie Zelem, 27, isnists she’s not a millionaire living in a mansion. In an interview with the Mail’s You magazine, she spoke about her modest three-bed house and savings account.
‘I still need to save. It’s not like the men’s fame where they get a lot of money,’ she said. ‘We’re living like normal people.’
But the Manchester United midfielder does have money-spinning deals with Adidas and at-home nails firm Mylee.
In an interview with the Mail’s You magazine, Katie Zelem spoke about her modest three-bed house and savings account
Suspended pro is a sure thing
Lauren James, 21, is already on billboards across Britain as the face of Sure deodorant, and has deals with GoHenry, protein brand Optimum Nutrition, Google (she’s the face of its Pixel phones), Barclays and Nike — although she is eligible to play in the final only after a two-match suspension for stamping on a Nigerian player.
She is the sister of Reece James who, like her, plays for Chelsea. They are big on social media, with almost four million followers combined. Lauren can reportedly charge up to £14,000 per Instagram post.
Lauren James features here in a Google Pixel advert – the face of Google phones
On target with YouTube fans
Ella Toone, 23, plays midfield for the Lionesses and is the face of Nike’s pink-studded £235 Phantom GX football boots.
She has also got lucrative deals with PlayStation and McDonald’s, and at the start of the year she launched her own YouTube channel, where she has more than 41,000 followers.
Ella Toone and Mary Earps of England celebrate following victory during the FIFA Women’s World Cup Australia & New Zealand 2023 Semi Final match between Australia and England
Toone is the face of Nike’s pink-studded £235 Phantom GX football boots
Golden girl with a modelling contract
Glamorous striker Alessia Russo, 24, who secured England’s place in the final with a goal against Australia this week, has been tipped as the first £1 million-a-year player in the Women’s Super League. She’s already on the books of Forte Model Management.
Earlier this year she was on the cover of Women’s Health magazine admitting to wearing make-up on game days, and she recently modelled a pair of £750 Gucci trainers on Instagram.
Russo has been tipped as the first £1 million-a-year player in the Women’s Super League
Captain Fantastic’s full of Pepsi fizz
As the Lionesses’ captain, Millie Bright, 29, is one of the most in-demand players of the tournament.
Experts say she is raking in five-figure sums from her endorsement deals and is already a millionaire, thanks to her hard work on and off the pitch.
Unlike her teammates, Millie has veered away from athletics brands, instead partnering with the likes of Pepsi, Walkers Crisps and kitchen company Howdens. She also works with exercise bike firm Peloton and ice bath business Explore Ice.
Millie Bright joined Pepsi Max UK as their latest football ambassador
Super goalie is lovin’ her McDonalds deal
Mary Earps, 30, is known for swapping her goalie gloves for gorgeous gowns.
She’s appeared in GQ wearing a white, thigh-split dress and has launched her own clothing range, Mae27.
Her main off-pitch income comes from an Adidas deal, for which she appears in a TV advert.
She also has a lucrative role as an ambassador for fast food chain McDonald’s, which reportedly nets her £300,000 a year.
Goalkeeper Mary Earps has a deal with Adidas and a lucrative sponsorship with McDonalds
And why their opposition is hot property in Spain, too
They’re the no- nonsense senoritas who’ll do their best to upset our Lionesses in tomorrow’s final.
Ranked sixth in the world, the Spaniards are known for their fancy footwork and feistiness. And off the pitch, they are just as colourful…
Barcelona midfielder Alexia Putellas, 29, made headlines earlier this week when she snubbed her coach after he substituted her during Spain’s victory over Sweden.
But Spain’s stand-out player commands even more column inches off the pitch.
Nicknamed La Reina (The Queen) by her fans, with three million Instagram followers — more than any other European female footballer — she is a social media sensation and has been compared to Kim Kardashian.
Alexia Putellas attends the presentation of the Codorniu Christmas spot at the Real Academia de Bellas Artes on November 22, 2022 in Madrid, Spain
Super-mum to be
Captain of Real Madrid, Ivana Andres Sanz, 29, is soon to be a mother.
The centre-back married her partner Ana Moreno in 2022 and in February this year she announced that Ana was expecting their child.
Captain of Real Madrid, Ivana Andres Sanz (pictured left), 29, is soon to be a mother
Midfielder Aitana Bonmati, 25, is a forthright critic of discrimination, attacking Barcelona, where she started her career at 14 and still plays, for the lack of opportunities she saw when she was growing up.
She gets her outspoken feminism from her parents, saying: ‘This willingness to fight for women’s rights, I have it in my blood.’
‘This willingness to fight for women’s rights, I have it in my blood,’ said Aitana Bonmati