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Urban Decay is a makeup brand known for its standout colors, high-performance formulas and cruelty-free cosmetics.
The Naked Collection is what really put Urban Decay on the map. Starting with the original Naked Palette — a 12-shadow palette in matte, shimmer and metallic earth tones — it has included multiple palettes that work well with all skin tones and are easy for even beginners to use.
If you’re interested in trying out the brand, here are some of the highest-rated Urban Decay cosmetics that are definitely worth checking out.
Urban Decay is a complete cosmetics line, so the brand offers every type of product you need to do a full face of makeup.
The line includes:
- Complexion products, including foundation primer, foundation, concealer, setting powder, setting spray, bronzer, blush and highlighter
- Eye products, including eyeshadow primer, eyeshadow singles, eyeshadow palettes, eyeliner, mascara and eyebrow pencils
- Lip products, including lip liner, lipstick and lip gloss
[ Urban Decay Ultra Glow All Nighter Primer ]
This hydrating primer has a gel formula that gives the skin a lovely, luminous glow while helping your makeup stay on for up to 12 hours. It features hyaluronic acid to boost hydration, so it can even be used on its own as a moisturizer. The formula is vegan too.
Sold by Sephora, Amazon and Ulta Beauty
[ Urban Decay Hydromaniac Glowy Tinted Hydrator Foundation ]
This long-wearing foundation offers buildable, medium coverage and a beautiful, healthy glow. It’s infused with marula oil and kombucha filtrate to hydrate the skin, but it’s suitable for all skin types, including oily. It also has a blurring effect to help improve the look of pores and skin texture.
Sold by Ulta Beauty, Amazon and Sephora
[ Urban Decay Stay Naked Weightless Liquid Foundation ]
This medium, buildable coverage foundation comes in 50 shades, making it easy to find a match for your skin. It is waterproof and long-wearing but still has a lightweight, breathable feel on the skin. It also has a paraben-free, vegan formula.
Sold by Ulta Beauty, Amazon and Sephora
[ Urban Decay Stay Naked The Fix Powder Foundation ]
This weightless, long-wearing powder foundation provides a natural matte finish that lasts for up to 16 hours. It’s also water- and sweat-resistant, so it’s ideal for warmer weather. It blends easily into the skin too.
Sold by Amazon and Sephora
[ Urban Decay All Nighter Waterproof Setting Powder ]
Make your foundation waterproof with this weightless setting powder. It helps control oil and shine to keep your makeup looking fresh for up to 11 hours. It can also blur the look of your pores and other imperfections without making your skin look powdery.
Sold by Sephora, Amazon, Kohl’s and Ulta Beauty
[ Urban Decay Stay Naked Correcting Concealer ]
This demi-matte concealer provides full coverage that moves with the skin for a flawless, natural look. It can last up to 24 hours on the skin and features a wave-tip applicator that allows for precise application. You can also use it to highlight your face.
Sold by Ulta Beauty and Sephora
[ Urban Decay Beached Bronzer ]
This super smooth, silky bronzer can help you fake a fresh-from-the-beach sunkissed glow year-round. It’s finely milled, so it doesn’t look streaky either. It has a matte finish, making it an ideal option for contouring.
Sold by Ulta Beauty
[ Urban Decay All Nighter Long-Lasting Makeup Setting Spray with Vitamin C ]
Finish off your foundation, concealer and powder with this hydrating setting spray. It helps your makeup look more vibrant and less cakey while also preventing smudging, fading and transferring for up to 16 hours. It has a pleasant citrus fragrance.
Sold by Sephora, Amazon and Ulta Beauty
[ Urban Decay Original Eyeshadow Primer Potion ]
One of the first eyeshadow primers on the market, this primer is still one of Urban Day’s most popular products. It can keep your eyeshadow vibrant and crease-free all day, but it also helps the makeup go on more smoothly. The formula can help reduce the appearance of discolored lids too.
Sold by Sephora, Amazon and Ulta Beauty
[ Urban Decay 24/7 Moondust Eyeshadow ]
These super-shimmery shadows are packed with microfine glitter to create a truly sparkling eye look. The formula still lasts up to 16 hours on the lids and is surprisingly pigmented, given the finish. They’re paraben- and gluten-free, too.
Sold by Ulta Beauty, Amazon and Sephora
[ Urban Decay Naked Heat Eyeshadow Palette ]
This beautiful shadow palette contains 12 shadows in red and amber-inspired shades, including warm browns and burnt oranges. It also features a mix of matte, shimmer, metallic and glitter shades and includes a double-ended brush for applying makeup on the go.
Sold by Sephora, Amazon and Ulta Beauty
[ Naked2 Basics Eyeshadow Palette ]
This compact palette contains six taupe and nude shades that are perfect for everyday looks. The rich, smooth formula blends evenly and is easy to apply. Its convenient size makes it ideal for taking on the go, while the included mirror lets you touch up your makeup no matter where you are.
Sold by Ulta Beauty, Amazon and Sephora
[ Urban Decay 24/7 Glide-On Eyeliner Pencil ]
These creamy, ultrasmooth eyeliner pencils provide long-lasting color that won’t budge once it sets. They contain hydrating vitamin E and jojoba oil to soothe the delicate skin on your lids, but the formula is still waterproof. The pencils are available in over 25 shades.
Sold by Ulta Beauty and Sephora
[ Urban Decay Perversion Volumizing Mascara ]
This versatile mascara helps thicken and lengthen your lashes to help bring attention to your eyes. It also contains a blend of proteins and amino acids that encourages eyelash growth over time. The formula doesn’t flake or clump either.
Sold by Ulta Beauty, Amazon and Sephora
[ Urban Decay 24/7 Glide-On Lip Pencil ]
These creamy lip pencils both prime and line the lips for color. They contain vitamin E and jojoba oil to nourish your lips and help lock in your lipstick or other lip product. You can choose from 19 shades, including a clear that works with any lipstick.
Sold by Sephora
[ Urban Decay Vice Hydrating Lipstick ]
This hydrating lipstick is still intensely pigmented and long-wearing, so you won’t have to reapply it too often throughout the day. It’s also infused with aloe vera and avocado oil to soothe the lips. Best of all, you can choose from more than 30 shades.
Sold by Sephora, Macy’s and Ulta Beauty
[ Urban Decay Vice Lip Bond Glossy Liquid Lipstick ]
This long-lasting liquid lipstick provides rich, pigmented color, but it has a glossy finish rather than matte like most liquid lipsticks. It isn’t drying and doesn’t flake either. Additionally, you can choose from 12 bold shades.
Sold by Sephora, Amazon, Kohl’s and Ulta Beauty
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Jennifer Blair writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.
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