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Best beauty advent calendars 2023: Which to buy and what’s …

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S

ummer? Hardly know her. Over before it’s even begun, the end of the warmer months means it’s full steam ahead for Christmas.

Sure, there’s other events like Halloween and The Great Christmas Pudding Race (exactly as advertised), but nothing compares to the big one: December 25.

Brands have been preparing for the festive season all year long – and it’s fair to say there’s a lot to look forward to, especially when it comes advent calendars.

These seasonal countdowns have taken on a life of their own in the last few years. The draw is that there’s such variety: be it stationery, socks or sex toys. Truly, you’ll find something for everyone. We’ve come a long way from plain old chocolate behind those advent calendar windows.

Beauty advent calendars remain the most popular. Entering mainstream public consciousness back in 2014, these product-packed releases saw shoppers queue round the block to get their hands on one before they inevitably sold out. Now, the wait is of a very different nature – think pre-releases and virtual lines – but that has only made getting your hands on the best beauty advent calendars all the more coveted.

Benefit and Ciate unveiled branded beauty advents in 2013, which was swifty followed by Liberty’s first multi-brand calendar the following year. Today there are very few beauty brands or retailers who don’t launch some sort of festive calendar.

Each year, they become more elaborate, are filled with more products, as a result, become even more expensive. But are they really worth it? Let us break it down for you.

What is a beauty advent calendar?

In the same way as a traditional advent calendar would reveal a chocolate treat each day until December 25, beauty advent calendars offer an arguably sweeter treat for the skin, hair, fragrance, makeup or body.

What is the best beauty advent calendar?

This is a subjective question but some of the most sought-after calendars over the years have been Liberty, Harrods, Jo Malone, Charlotte Tilbury, Diptyque, and The Body Shop. These sell out quickly, so if you want one – don’t wait.

Are beauty advent calendars worth it?

Beauty advent calendars give you the chance to discover lesser known labels, try cult icons you’ve not yet had the chance to take the plunge on, and secure must-have rising stars in the beauty world. Some even include brand-new, never-before-seen products that you can try before anyone else. And of couse there are limited editions, made especially for Christmas. There also tends to be mini-sizes galore, which are helpful for travel. So if you’re into all of that, then yes: beauty advent calendars are worth it.

That said, it is important to take the contents “worth” figure with a pinch of salt. Some of these numbers are based on if the product was full-sized, and many of them are not. If you’re buying a calendar for one or two particular products, consider if you’d be better off just buying full-size versions of those instead.

We find that unless you are a die-hard fan of a brand, the multi-brand offerings, like the ones you’ll find at John Lewis, Selfridges, and LOOKFANTASTIC, offer better value for money thanks to the variety.

Beauty advent calendars are expensive, no two ways about that. But they will bring you joy each day through the element of surprise and get you excited for the Christmas season.

When do beauty advent calendars come out?

You may not quite believe it, but the beauty advent calendars for 2023 have already started appearing on virtual shelves. At the moment, the majority are pre-sale links but they should start becoming available from September 1.

Shop the best beauty advent calendars below

Liberty Beauty Advent Calendar 2023

Liberty

Release date: August 1 (pre-sale) and September 27 at midnight (general sale)

Worth: £1040

Brands: Vilhelm Parfumerie, Sunday Riley, Le Labo, Augustinus Bader, Charlotte Mensah, Rose Inc and many more.

The Liberty advent calendar is always one of the most sought-after of the year and the retailer is bringing the Christmas feels early this year with a September launch of its legendary beauty offering. Housed in a carboard ink illustration of the iconic department store’s shopfront treated to a snowy seasonal makeover, there is said to be over a thousand pounds worth of products within its walls.

There are 29 products included, so you’re already getting a bonus over the traditional 24/25 and what’s more, 20 of them are full-sized. Brands include Sunday Riley, Dr. Barbara Sturm, Augustinus Bader, The Seated Queen and Le Labo to name but a few. It’s not limited to just beauty either with jewellery from Estella Bartlett, hair accessories and a pocket mirror adorned with a beautiful Liberty print.

Feeling lucky? Five UK customers may just find a Golden Ticket in their advent calendar with £1000 to spend.

LOOKFANTASTIC 2023 Beauty Advent Calendar

lookfantastic

Release date: September 1 (pre-sale), October 1 (general sale)

Worth: £565

Brands: NARS, MAC and Elemis

You can always count on LOOKFANTASTIC for its epic beauty bundles. Throughout the year, the retailer packs purse-friendly box sets together in its monthly subscription services as well as bumper packs to celebrate the seasons. At Christmas, it shows its true prowess and you only need to look to its 2023 advent calendar to prove it.

Countdown to the big day with 27 luxury labels that include fan favourites (NARS, MAC etc) as well as those chosen by the expert editors (Disciple, Coco & Eve and GRANDE Cosmetics) – all for under £100. You also get £10 off if you are a LOOKFANTASTIC The Box subscriber.

Charlotte’s Lucky Chest of Beauty Secrets

Charlotte Tilbury

Release date: September 12

Worth: TBD

Without giving the game a way, Charlotte Tilbury has announced that its eagerly anticipated advent calendar is back, much to the delight of its loyal fans. Dubbed the ‘Lucky Chest of Beauty Secrets’, the keepsake calendar is made up of a mini drawers, each of which is adorned with a jewel detail that you could reuse for your jewellery collection.

The contents combine mini and full-size products with such heroes as the Magic Cream, Airbrush Flawless Setting Spray and Hot Lips 2 Lipstick included.

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