Hachikō, the Faithful Dog | Nippon.com


The statue of Hachikō outside Shibuya Station in Tokyo remembers Japan’s most famous dog, renowned for his exceptional loyalty in waiting faithfully for his dead master to return for almost a decade. This year marks the centenary of Hachikō’s birth.

From Akita to Tokyo

The story of Hachikō, the dog who waited outside Shibuya Station in Tokyo for his master to return even after he had died, tugs the heartstrings of people worldwide. A statue of the faithful hound outside the station is the most popular meeting spot in Japan, and attracts many tourists too. This year sees the hundredth anniversary of Hachikō’s birth.

Hachikō was born in Ōdate, Akita Prefecture, some 600 kilometers from Shibuya. He was one of an Akita-inu litter born in November 1923 to dogs belonging to a farmer named Saitō Yoshikazu.

Around the same time, Ueno Hidesaburō, a professor in the Department of Agriculture at Tokyo Imperial University (now the University of Tokyo), was looking for a purebred Japanese dog for himself. One of his students was working in Akita and acquired the dog from Saitō on Ueno’s behalf.

The Akita-inu is a breed designated as a “natural monument” by the Agency for Cultural Affairs. These dogs are large with a gentle composure and thick, fluffy coats. They are also considered loyal to their owner, attracting ardent fans worldwide. The breed is said to have originated in the 1630s through cross-breeding of Matagi hunting dogs with local dogs to raise animals that were good at fighting.

A Puppy Called Hachi

One snowy day in January 1924, the young puppy, some 50 days old, was wrapped in a rice bag to keep him warm for the 20-hour train journey to Ueno Station, Tokyo. Shortly after, he was sent to the home of Ueno Hidesaburō, near Shibuya Station.

The professor, who had no children, cherished the frail pup, allowing him to sleep under his bed and even eat with him. He named the dog Hachi because, when standing, his forelegs made the shape of the character 八, which means “eight” and is pronounced hachi. (Hachikō is an affectionate variant on the dog’s original name).

Hachi grew sturdy under the loving care of Ueno and his wife Yae. He began accompanying Ueno on his way to work, as far as Shibuya Station, and would wait there in the evening for his master to return.

A statue depicting Hachikō greeting Professor Ueno, at the Faculty of Agriculture of the University of Tokyo, in Bunkyō. (© Jiji)
A statue depicting Hachikō greeting Professor Ueno, at the Faculty of Agriculture of the University of Tokyo, in Bunkyō. (© Jiji)

Sudden Separation

Then in 1925, just 16 months after Ueno took charge of Hachi, the two were suddenly separated. On May 21, Hachi accompanied Ueno to the station as usual, but shortly after a faculty meeting, the professor suffered a cerebral hemorrhage and abruptly died, aged 53.

Hachi became famous for his loyalty. (© Jiji)
Hachi became famous for his loyalty. (© Jiji)

Hachi went to the station in the evening to greet the professor, returning home after he failed to appear. He huddled in the room with the clothing the professor had worn that day. Somehow sensing his master was in trouble, he grew sullen and refused food for three days.

As Yae was Ueno’s common-law wife, she could not inherit their Shibuya home and moved into smaller, rented accommodation. Hachi was taken in by an acquaintance of hers who ran a kimono store in Nihonbashi, Tokyo. After the move, Hachi sometimes tried to return to Shibuya Station, eight kilometers away.

He later lived with relations in Asakusa, then with Yae in Setagaya, but he never stopped trying to reach Shibuya. Ueno’s former gardener, Kobayashi Kikuzaburō, who lived close to Ueno’s former home in Shibuya, learned of Hachi’s plight and took custody of the dog.

Thereafter, Hachi returned to the station each morning and evening, where he would wait outside the ticket gates, rain, snow, or shine. It seemed he was forever hoping that his master would eventually return.

Wider Attention

Saitō Hirokichi, founder of the Japanese Dog Preservation Society, was deeply moved by Hachi’s loyalty. In 1932, he wrote an article for the forerunner of today’s Asahi Shimbun recounting the dog’s tale. Through his writing, people in Japan and abroad learned how Hachi had been faithfully awaiting his deceased master’s return for seven years.

People from far and wide expressed concern as Hachi grew old and weary, and the station staff also took care of him. His story was taken up by newspapers and radio shows, and as his fame grew, locals called for a statue in his honor.

In 1934, volunteers began collecting money for the cause, and a bronze statue of Hachi, 162 centimeters high, was built outside the Shibuya Station entrance atop a 180-centimeter pedestal​. Hachi was even present at the statue’s unveiling, on April 21.

But in 1935, suffering an infection of parasitic worms, he weakened, dying on March 8, aged 13 (equivalent to 90 in human years), having waited for his master in vain for almost 10 years.

A funeral was held for Hachi on March 12 and his remains were interred alongside the grave of Professor Ueno in Aoyama Cemetery. Many people, young and old, came to pay their respects, including Yae and Shibuya Station staff.

Hachi’s pelt was preserved and mounted, and is displayed at the National Science Museum of Japan in Ueno, Tokyo. A gravestone for Hachi still stands alongside that of Professor Ueno in Aoyama Cemetery.

In October 1944, the Hachikō statue in Shibuya was recycled for the war effort, but it was rebuilt three years after World War II ended.

Spreading Fame

The tale of Hachikō crossed the seas even before the war, and Helen Keller, American educator and advocate for disability rights, visited his statue in 1937. She expressed a strong desire for an Akita-inu of her own and was presented with one the same year, and another in 1939 after the first passed away.

In 2009, Richard Gere starred in the American drama Hachi: A Dog’s Tale, a remake of Shindō Kaneto’s 1987 Japanese film The Story of Hachikō. Gere, who also produced the American film, said that when he first read the script, it drove him to tears.

 Screening of Hachi: A Dog’s Tale at the Rome Film Fest. Actor Richard Gere alongside the dog that portrayed Hachi on October 16, 2009. (© AFP Photo/Andreas Solaro; Jiji)
Screening of Hachi: A Dog’s Tale at the Rome Film Fest. Actor Richard Gere alongside the dog that portrayed Hachi on October 16, 2009. (© AFP Photo/Andreas Solaro; Jiji)

In the words of Saitō Hirokichi, who dedicated his life to the preservation of Japanese dog breeds, “If we interpret the account of Hachi, waiting at Shibuya Station until death, in human terms, it becomes a moving tale of honorable service, but I don’t believe we can attribute such a sense of obligation to Hachi. He simply had pure affection for the master who had treated him so fondly. Not only Hachi, but all dogs, are like this. It is unconditional and absolute love.”

Since the 1990s, a succession of high-rise buildings have been constructed around Shibuya Station. But amid the hustle and bustle of the metropolis, Hachi still peacefully awaits visitors to the station.

Hachikō’s statue in Shibuya, Tokyo. (© Jiji)
Hachikō’s statue in Shibuya, Tokyo. (© Jiji)

(Originally written in Japanese. Banner photo © Pixta.)

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Atlanta to Columbia: Afro business communities unite in Cal…


Photos by Isaiah Singleton/The Atlanta Voice

Atlanta to Colombia: Afro business communities unite in Colombia

By Isaiah Singleton

CALI, Colombia – The Russell Innovative Center for Entrepreneurs (RICE) embarked on the first ever trade mission that connected Afro-American entrepreneurs from Atlanta with Afro-Colombian businesses and leaders. 

RICE took 20 Black metro Atlanta entrepreneurs to Cali, Colombia to participate in a monumental mission for one week on Aug. 13 through Aug. 20.  

In collaboration with the Atlanta Black Chambers, City of Atlanta and ProColombia, the mission was created to enhance economic development, relationships, and global opportunities for international investment into Colombia.  

“Embracing the spirit of Atlanta’s resilient Black businesses, we venture beyond borders to Colombia, driven by a shared vision of access, opportunity, and advancing business acumen, ” said Jay Bailey, president & CEO of RICE. “Just as our roots grow deep in the rich Southern soil, so shall our collaborations flourish on international grounds. Through this journey, we transcend barriers, turning cultural diversity into a wellspring of innovation, forging connections that enrich both sides of the equator.” 

Also, ProColombia, according to the organization’s President Carmen Caballero, works thoroughly to show the beauty of Colombia and their territories internationally.  

“We were pleased to welcome this trade mission in Cali and the Pacific region to show the participants our diversified exports and our unmatched investment opportunities,” Caballero said. “Colombia is the third most populous country in Latin America and has a dynamic internal market, making it the region’s fourth-largest economy. Undoubtedly, this trip has been a milestone in our relations with the United States”. 

Additionally, The Atlanta Voice was invited on the trade mission to get an in-person look at how RICE wants to expand, Afro-Colombian culture, and more.  

Why Cali? 

Santiago de Cali is the capital city of Colombia’s Valle del Cauca region. Its population totals around 2.4 million citizens, making Cali the third-largest city in the nation. It is the only region in the country with a network of seven intermediate cities with populations between 150,000 – 400,000 inhabitants. 

Thanks to its strategic position within Colombia, Valle del Cauca is the best location to serve the Colombian ‘Golden Triangle’ market (area between Medellín, Bogotá and Cali), which represents 67% of the GDP and 61% of the population.  

Valle del Cauca is one of the most industrialized regions in the country, including over 180 foreign companies from diverse sectors are established in the region. They contribute nearly 37% of the region’s exports and 12% of its domestic GDP. There are also more than 430 local companies, and hundreds of other small–to medium-size enterprises. It sustains the nation’s most diversified export basket, exporting 12.2% of the country’s non-mining goods. 

“Cali was selected as a hub for this initiative due to its vibrant Afro culture, rich biodiversity, and entrepreneurial spirit. Its unique blend of heritage and innovation aligns harmoniously with Atlanta’s values, making it an ideal partner for this historic venture,” said Colombia’s Ambassador to the United States, The Honorable Ambassador Luis Gilberto Murillo.  

The significance of the Colombia trade mission is to develop and foster relationships that position Atlanta as a global hub for commerce, innovation, culture and diplomacy. 

Why is this a monumental trade mission? 

According to Murillo, the trade mission to Cali and Colombia’s Pacific region originated from recognizing remarkable parallels between two geographically distant, yet culturally akin regions: The Pacific region and Atlanta.  

“This is indeed a monumental effort by public and private business organizations both in Colombia and in the United States,” said Murillo. “The shared values of innovation, diversity, and resilience served as the catalyst for this endeavor. This mission is crucial to harness the strengths of both regions, foster collaboration beyond trade, and emphasize our collective commitment to growth and development.” 

Expanding Cali’s Afro culture, communities, and businesses to the U.S. and reciprocally, Murillo said, holds “profound significance”. 

“It enriches both sides culturally, economically, and socially. This exchange promotes cross-cultural understanding, empowers our communities, and facilitates economic progress through diverse perspectives and innovative collaborations,” he said.  

Additionally, Murillo said the event is described as “monumental” because this event is historic due to its unprecedented nature.  

“It brings together Cali and Colombia’s vast pacific region with Atlanta. These regions are seemingly distant but deeply connected by shared values and aspirations. This trade mission signifies the power of unity, demonstrating how mutual goals can transcend geographical boundaries and shape a meaningful future partnership.” 

This mission sets a precedent for future partnerships, emphasizing the power of shared values and common goals. 

Murillo also said Cali’s aspirations for the trade mission are “multi-faceted”.  

“The city aims to foster economic growth by exploring new opportunities with Atlanta, leveraging technology and innovation. Moreover, it seeks to celebrate its rich cultural heritage internationally, promoting inclusivity and cross-cultural exchange,” he said.  

Atlanta Black Entrepreneurs Paving the Way forward  

Jennifer Barbosa of International Supply Partners, LLC said making black businesses from different markets and parts of the world aware of each other, opening discussion, and how to not only do business with each other, but also support one another in the expansion within the pan-African diaspora is essential to the growth and generational impact of Black and Brown people.  

“This was nothing short of history in the making,” Barbosa said. 

Melba Clayton of Ez4u2 Shop, LLC, said the mission was imperative for the survival of the Afro community and generations to come.  

“We must build a strong foundation that supports sustainability and growth for all of our people around the globe. Interconnection and collaboration are crucial to make this happen,”  said Clayton. 

Additionally, Shellie Stark of InHer Peace Beauty, a vegan and cruelty-free cosmetic line, also said the work they have done and continue to do moving forward is “laying the foundation for the next generation”.  

“I see it being so pivotal because not only are we laying the foundation for the next generation, we’re also being able to tap into the Afro-diaspora roots. It’s almost like a coming back home kind of situation,” Stark said. “We’re all coming together on one accord and for one purpose, and that’s to advance the Afro community. So, I see this not for just me, I see it for my children, I see it for my children’s children that they will now be able to have a connection to something greater than just being in the U.S.” 

In addition to Barbosa, Clayton and Stark, 17 other local business owners attended the trade mission to Cali. Their names and businesses are listed below:

Channing Baker – Evolve Contractors, LLC, Lindsay Barnette – Kultured Misfits, Ricardo Berrís – MI Group, Yaminah Childress – YANY Beauty, Melvin Coleman –  CEO Atlanta Black Chambers, Jon Exume – Technologists of Color, James Few – Chosen Few Media, Kris Hale – Dope Pieces, LLC, Natalie Jerome – Neighborhood Jewel Properties, L’Angela Lee – HoneySuckle Moon, LLC, Lauren Levins – Levins Realty/ L. Gabrielle Enterprises, Charla R. Mitchell – Charla Ruschelle, Akita Patterson – Experiential Marketing Development Network, Natasha Simmons – Yacht Club Access, Dawn Sizemore – PracEd Solutions, Kyra Solomon – Solomon and Solomon Construction, Jadaun Sweet – Take Heed Media, LLC The Visual Lyricst  

Looking Ahead to the Future 

Furthermore, Murillo said he hopes to see the 20 Atlanta entrepreneurs launch businesses in Colombia “without delay” after the trade mission trip. 

“Our nation stands as an exceptional business and investment destination, offering an array of opportunities. Our business landscapes are complementary, and alongside this, we share a profound sense of resilience and vibrant culture,” Murillo said. “The possibilities for collaboration are vast, and together, we can achieve remarkable outcomes. This firsthand experience has the potential to ignite innovative thinking and forge pathways for collaboration that extend beyond geographical boundaries.” 

Murillo gave The Atlanta Voice a message for Atlanta, the people of Cali, and the country of Colombia.  

“To Atlanta, Cali conveys a message of unity, collaboration, and shared progress,” Muriilo said. “Our partnership holds immense potential to drive innovation, uplift communities, and create a brighter future together. The exchange is not only about mutual growth but also about the enhancement of our cultural and economic ties.” 

Additionally, Murillo said to the people of Cali and Colombia, they extend a message of pride and optimism. 

“We celebrate our heritage and shared values, recognizing this collaboration’s vast business potential,” he said. “This endeavor opens doors to a new era of opportunities for Colombian businesses to expand their horizons and establish meaningful connections with the vibrant business community in Atlanta. As we embark on this journey, we anticipate the positive impact it will have on both regions, fostering economic development and cross-cultural enrichment.” 

The trade mission was only the beginning for Atlanta and Colombia, and there is a long road ahead to expand, however connecting with one’s roots and people who look like them only motivates and drives the mission.  

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Best Business Ideas For 2023



The year 2023 promises exciting opportunities for entrepreneurs and business enthusiasts, as the global business landscape continues to evolve. In this article, we will explore some of the best business ideas that are set to thrive in 2023, highlighting technological advancements, sustainable practices, health and wellness trends, niche e-commerce opportunities, creative ventures, and remote work solutions. As we delve into each category, we will emphasize the importance of exploring new ideas and how they can shape the future of various industries.

  • Technology-Based Business Ideas

  • Artificial Intelligence (AI) Solutions

In 2023, AI continues to revolutionize businesses with its unprecedented capabilities. AI-powered customer support systems are enhancing customer interactions, reducing response times, and providing personalized solutions, boosting customer satisfaction. Simultaneously, AI-driven marketing and personalization strategies are helping businesses tailor their offerings to individual preferences, leading to increased customer loyalty and retention. Additionally, AI-based data analytics platforms are empowering companies to make data-driven decisions, optimize processes, and identify new market trends, thereby gaining a competitive edge.

  • Virtual and Augmented Reality (VR/AR) Ventures

Virtual and Augmented Reality technologies are poised to disrupt industries beyond gaming and entertainment. In 2023, VR/AR-based training and simulations will revolutionize employee onboarding, professional development, and skill-building. Companies are also leveraging VR/AR for entertainment experiences, immersing consumers in interactive narratives and virtual worlds, creating new revenue streams. Moreover, VR/AR is facilitating remote collaboration and meetings, improving communication among geographically dispersed teams and reducing travel costs.

Blockchain’s decentralized and secure nature presents various opportunities for businesses. In 2023, blockchain for supply chain management will enable transparent and traceable product journeys, enhancing consumer trust and ensuring authenticity. Decentralized finance (DeFi) platforms are redefining traditional financial services by providing borderless and inclusive access to banking, lending, and investment opportunities. Additionally, blockchain-based digital identity solutions offer enhanced security and privacy, enabling users to control their data more effectively and prevent identity fraud.

  • Sustainable and Green Business Ideas

  • Renewable Energy Ventures

Sustainable energy solutions are gaining prominence as environmental concerns escalate. Solar panel installation and maintenance businesses will thrive in 2023, providing clean and renewable energy options to residential and commercial clients. Wind energy projects and consultancy services will also play a crucial role in driving the transition to green energy sources. Moreover, electric vehicle (EV) charging infrastructure businesses will be in high demand, supporting the adoption of electric vehicles and reducing carbon emissions.

  • Eco-Friendly Products and Services

Consumers are increasingly demanding eco-friendly alternatives, leading to a surge in eco-conscious businesses. In 2023, biodegradable packaging solutions will cater to environmentally responsible packaging needs, reducing plastic waste and its harmful impact on the planet. Sustainable fashion and accessories businesses will offer ethical and eco-friendly clothing options, appealing to the growing eco-conscious consumer base. Additionally, green cleaning and home improvement services will promote sustainable living practices, contributing to a cleaner and greener environment.

  • Recycling and Waste Management Businesses

As sustainability becomes a top priority, recycling and waste management ventures will gain traction in 2023. E-waste recycling and refurbishment businesses will help manage the increasing volume of electronic waste, salvaging valuable materials and minimizing environmental hazards. Composting and organic waste processing services will support organic waste diversion, creating nutrient-rich compost for agriculture and reducing landfill waste. Recycling consulting and education businesses will play a vital role in educating individuals and organizations about effective recycling practices, contributing to a circular economy.

  • Health and Wellness Business Ideas

  • Mental Health and Wellbeing Services

Mental health awareness is growing, driving the demand for accessible and convenient services. Online therapy and counseling platforms will offer personalized mental health support, breaking down barriers to seeking professional help. Mindfulness and meditation apps will provide users with tools for stress reduction and improved mental wellbeing. Moreover, workplace mental health programs will become essential for companies, prioritizing employee mental health, and increasing overall productivity.

  • Personalized Nutrition and Fitness

In 2023, consumers will focus more on personalized approaches to nutrition and fitness. Customized meal planning services will cater to individual dietary needs and goals, making healthy eating more attainable. AI-powered fitness and workout apps will offer tailored exercise routines and progress tracking, revolutionizing the fitness industry. Health monitoring wearables and devices will enable individuals to monitor their health metrics and make informed lifestyle choices.

  • Telemedicine and Remote Healthcare Solutions

Telemedicine and remote healthcare will continue to gain popularity in 2023, enhancing healthcare accessibility and convenience. Virtual doctor consultations will enable patients to seek medical advice without physical visits, reducing waiting times and healthcare costs. Remote patient monitoring technology will allow healthcare professionals to track patients’ vital signs remotely, providing proactive care and early intervention. Medical data security solutions will safeguard sensitive patient information, maintaining patient privacy and compliance with data protection regulations.

  • Niche E-commerce Opportunities

  • Direct-to-Consumer (D2C) Brands

Direct-to-Consumer brands are capitalizing on niche markets, catering to specific interests and preferences. Niche fashion and beauty products businesses will offer unique and exclusive items to fashion-forward consumers. Artisanal and handmade goods ventures will celebrate craftsmanship and authenticity, appealing to conscious consumers seeking one-of-a-kind products. Unique subscription box services will curate personalized experiences, providing customers with surprise and delight.

  • Personalized and Customized Products

Personalization is a key driver of consumer satisfaction, and businesses focusing on customization will thrive in 2023. 3D printing and customization services will revolutionize product manufacturing, allowing customers to create bespoke items. Personalized home decor and gifts businesses will cater to individuals seeking unique and meaningful pieces for their living spaces. Tailored online learning platforms will provide personalized educational experiences, accommodating diverse learning styles and preferences.

  • Creative and Entertainment Business Ideas

  • Content Creation and Influencer Marketing

The rise of digital media has opened up avenues for creative entrepreneurs to capitalize on content creation and influencer marketing. Social media influencer agencies will connect brands with influencers, facilitating strategic partnerships for effective marketing campaigns. Branded content production studios will create compelling and engaging content that aligns with brand values, driving brand awareness and loyalty. Podcast and video production networks will cater to the growing podcast and video content consumption trends.

  • Experience-Based Entertainment Ventures

In 2023, experience-based entertainment ventures will captivate audiences seeking immersive and interactive experiences. Immersive escape rooms and experiences will offer thrilling adventures, combining storytelling and gameplay. Pop-up event planning and management businesses will create temporary and exclusive events, generating excitement and engagement. Interactive live streaming platforms will enable audiences to actively participate in live events, fostering a sense of community and connection.

  • Remote Work and Productivity Solutions

  • Remote Team Collaboration Tools

With remote work becoming the norm, businesses require efficient collaboration tools. Project management and task tracking apps will streamline teamwork, ensuring projects are completed seamlessly. Virtual team-building platforms will foster team bonding and camaraderie, even among geographically dispersed teams. Remote onboarding and training solutions will facilitate the integration of new team members, ensuring a smooth transition into a remote work environment.

  • Co-working and Remote Workspaces

The shift towards remote work has led to a demand for flexible co-working and remote workspace solutions. Co-working spaces with specialized amenities will provide professionals with conducive environments tailored to their specific needs. Virtual office services and memberships will offer a virtual presence for businesses, enhancing professionalism and accessibility. Remote work consulting and coaching services will guide organizations and individuals in optimizing remote work practices for improved productivity and work-life balance.


As we embark on the journey of 2023, the business landscape is brimming with innovative ideas and opportunities. The rapid advancements in technology, the growing emphasis on sustainability, the focus on health and wellness, and the evolution of creative and entertainment industries are shaping the future of entrepreneurship. Exploring these diverse business ideas and adapting them to changing market dynamics will undoubtedly lead to success. To seize these opportunities, entrepreneurs are encouraged to conduct thorough market research, embrace creativity, and embrace the spirit of innovation to thrive in the ever-evolving business world.


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Best Dyson deals: Myer slashes price of popular beauty prod…


Myer has slashed the price of Dyson beauty gadgets by 20 per cent from now until the end of September, so if you’ve had your eye on a straightener or Airwrap, now could be the time to stock up.

The Dyson Beauty Sale at Myer runs from August 31 until September 28, and means items including the Airwrap are reduced from $949 to $699, and the Corrale cordless straightener from $699 to $549.

Shoppers can also scoop up the Supersonic hairdryer for $499 instead of the regular RRP of $699.

Catch the best deals and products hand-picked by our team at Best Picks >>

All the Dyson beauty buys come highly recommended and with glowing five-star reviews.

The Dyson Airwrap is one of the best items on sale in the new Myer deal.

The all-in-one styling tool allows you to dry, style, and smooth your hair all at once via multiple different heads for curling, brushing and styling.

Myer has slashed the price of Dyson beauty gadgets by 20 per cent from now until the end of September. Credit: Instagram/Dyson Hair
The sale sees items including the Airwrap reduced from $949 to $699. Credit: Instagram/Chateau Salon

It relies on aerodynamics and airflow rather than heat, with static-reducing technology to leave your hair perfect and glossy without causing unnecessary heat damage.

The Corrale Straightener is also included in the deal, promising a Keratin-like smooth finish in seconds.

It features intelligent heat control settings with a sensor to monitor the temperature of the plates 100 times per second.

The Corrale Straightener eatures flexible manganese copper alloy plates engineered to the width of a human hair, so you can style faster and more effectively.

The all-in-one styling tool allows you to dry, style, and smooth your hair all at once via multiple different heads for curling, brushing and styling. Credit: Instagram/Bek Mane

Finally, if you just want to invest in a smart hairdryer that will dry your locks without damaging them, you should consider the Dyson Supersonic hairdryer.

The Dyson Supersonic dryer allows your hair to be dried faster and at a lower temperature compared to traditional hair dryers.

Those who have used it love that it’s powerful, lightweight for travel and very quiet.

It comes with five attachments to suit all hair types including a diffuser, wide-tooth comb, styling concentrator, gentle air attachment, and flyaway attachment – all of which are magnetised for fast and easy changeover.

The Dyson Supersonic dryer allows your hair to be dried faster and at a lower temperature compared to traditional hair dryers. Credit: Instagram/Elle Nellis

Reviews are glowing.

One shopper said of the Supersonic hairdryer: “Absolutely worth the price. Excellent product! Amazing, easy to use and worth every penny. Hair is dried and styled very quickly with well designed accessories that are easy to use. I don’t know how I’ve dried my hair without it. Loving the storage box – an added touch of glamour”.

Another added: “Best decision. No regrets. I was looking at a Dyson hairdryer for some time as It’s quite an investment. So glad I bought it! It’s amazing and now I’m sorry I procrastinated so long”.

While a third said of the Airwrap: “Miracle machine. This is a life-changing product. I don’t usually take time out of my day to write a review, but I need to let everyone know about it. With the Airwrap, I can style my hair straight out of the shower with little heat damage”.

The 20 per cent off deal at Myer runs between August 31 and September 28. For more information, head here.

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The Best Beauty Products For August 2023


Including a viral brow gel, a two-in-one cleanser and a skincare-packed foundation.

When it comes to beauty, there’s no shortage of options; seemingly each day, there’s a new makeup, skincare or haircare product to swipe, blend, dab and lather. It’s my job to put them all to the test and vet them against my tried-and-true favourites to see what’s worth the hype—and the money. Here are the new beauty products I’m currently using on repeat.

Merit Solo Shadow matte eyeshadow in Studio, a cool-taupe

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Merit Solo Shadows, $31

I’ve avoided matte eyeshadow for the longest time because it always ends up looking a little patchy on my dry eyelids, but this super-smooth and incredibly easy to apply cream-to-powder formula is the exception to the rule. Whether I apply it with my fingers or with the excellent Merit Brush No. 2 ($26), the finish is velvety soft and diffused rather than powdery. Studio—a barely-there cool taupe—is my go-to shade, but I’ve been wondering if I can pull off Viper, a rich warm green that’s edgy and sophisticated.

The Body Shop Camomile Jelly One-Step Cleanser

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The Body Shop Camomile Jelly One-Step Cleanser, $22

I recently rediscovered The Body Shop’s iconic Camomile Sumptuous Cleansing Butter, and was also introduced to this new addition to the Camomile line-up: A two-in-one jelly-to-milk cleanser. It’s essentially a double-cleansing routine in one bottle, melting away makeup and also acting as a face wash. I’m a big fan of the double-cleanse, but this is perfect for lazy evenings when I don’t want to spend extra time on my skincare routine.

Rare Beauty Brow Harmony Flexible Lifting Gel

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Rare Beauty Brow Harmony Flexible Lifting Gel, $25

I’ve been loyal to the same clear brow gel for years, but after watching countless TikTok videos singing the praises of Rare Beauty’s latest brow product, I had to try it for myself. The verdict is in: the rave reviews are well-deserved. The clear gel is a little thicker than my former go-to, and it creates perfectly laminated arches in seconds without any stiffness, flakes or white residue.

Revlon Illuminance Skin-Caring Foundation

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Revlon Illuminance Skin-Caring Foundation, $23

I’m all about glowing skin, so I take my search for the perfect foundation very seriously. To make the cut, a formula has to be comfortable to wear, leave me glowing and even out my skin tone without looking too perfect—it’s a fine balance. This one checks all of my boxes: It’s packed with skincare ingredients like hyaluronic acid and squalane, it comes in 16 shades that give skin a radiant, lit-from-within finish and it provides a medium coverage that lets skin texture shine through (a must for a natural look). I also love that it’s buildable enough to cover up my rosacea without triggering flare-ups.

Olay Super Serum

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Olay Super Serum, $43

What’s better than a product that does it all? This supercharged serum contains niacinamide, vitamin C, peptides, vitamin E and AHAs. It’s a great, relatively affordable option for anyone looking to pare back their routine without giving up the benefits of using multiple serums. (Its lovely iridescent sheen doesn’t hurt, either.) I’ve been wearing it under makeup during the day, and I love how fresh my skin looks after application.

While the products in this piece have been independently chosen by our editors, this article contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

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In Detroit, a French Brasserie That Feels Like a Portal to …


The Brazilian artist Wanda Pimentel’s “Envolvimento” paintings (1968-84) are hard-edged domestic vignettes — kitchens, bathrooms, the insides of cars — rendered in a lean, almost festive palette of mostly reds, greens and yellows. In these claustrophobic spaces, feminine-seeming thighs, ankles, feet and hands make fetishistic cameos, jutting out at awkward angles or lingering near water puddles and toilet-paper rolls. Sometimes, they’re framed by thick, windowpane-like lines that cast the viewer as a peeping Tom. “The house is not only a space of intimacy but also of fear,” says Alexandre Gabriel of São Paulo’s Fortes D’Aloia & Gabriel gallery, which will present Pimentel’s work at the Independent 20th Century art fair in New York City next month.

If Pimentel’s scenes deliberately suffocate, those of the American abstractionist Mildred Thompson, who died in 2003, catapult us outward. Her show at Independent 20th Century, curated by Mary Sabbatino of Galerie Lelong & Co., will be the first time the public sees her 1970s “Window Paintings.” Thompson’s best-known canvases are crammed with marks resembling confetti explosions and colliding tornadoes, meant to show what is unseen in our world — particles, energy, the vibrations of sound — as a great cosmic funk. The motifs in the “Window Paintings” are more easily recognizable: Made in Tampa, Fla., they seem to be psychedelic beachscapes. In one from 1977, a vast green sky and block of sand are framed by beach-towel-bright curtains. It’s an idyllic, open vista, without a person in sight. Independent 20th Century runs from Sept. 7 through Sept. 10, independenthq.com.

Eat Here

On a sunny corner in Carroll Gardens, Brooklyn, Suea and Carol Song have opened Dae, a space inspired by Korean cafe culture. With backgrounds in food and fashion, respectively, the duo wanted to create a casual meeting place for coffee, cocktails and small plates, while also highlighting their favorite housewares creators. A window seat in the entryway is cozy beneath a white pillow installation by the artist Terry Park that cascades from the ceiling. Music plays softly from transparent acrylic speakers that were created especially for the space by the Seoul-based designer Erika Cox. For refreshments, you can choose coffee from the Korean roaster Anthracite, teas harvested on Jeju Island by the company Osulloc or cocktails like the Maesil Spritz (fermented green plum liqueur and yuzu). Dae’s seasonal menu also currently includes milk bread and butter, and pita with kimchi labneh. And for those who want to take some of that serene aesthetic away with them, Dae sells a selection of home goods such as incense from the Toronto-based Korean bathing brand Binu Binu and hand-hammered metal coffee filters and forks hung with charms by Studio YeoDong Yu. daenewyork.com.

Loro Piana, the Italian tailor and textile producer, is known as one of the world’s foremost manufacturers of cashmere wool. Every year, the company harvests it from the longhaired goats that reside in Central Asia, usually in early spring when the animals naturally shed their fur. Almost a century after its founding in 1924 in the Piedmontese village of Quarano, Loro Piana is introducing Loro, a seven-piece capsule collection of clothing and accessories made from recycled cashmere fibers extracted from the house’s knitwear production surplus, a fabric that the brand refers to as re-cashmere. The process, conceived to reduce waste and salvage material, begins with the manual removal of zippers, closures and stitching on leftover garments and accessories like sweaters, gloves and scarves. The fabric and knitwear scraps are sorted by color, washed, unraveled, then blended with undyed cashmere, resulting in a quality indistinguishable from that of an all-new knit. The yarns are not overdyed (a common technique to achieve bright color), resulting in an earthy palette that includes shades of oatmeal, rust and a smoky gray. Pieces include turtlenecks, V-neck sweaters, scarves and hats in an expansive size range running from a child’s M to 4XL. The whole collection is gender-inclusive; after all, loro translates from Italian to the neutral “they.” From $450, loropiana.com.

Visit This

Detroit has sometimes been called the Paris of the Midwest and, as of last week, the city has a new brasserie that might easily suit the French capital: Le Suprême, located in Book Tower, a recently restored mixed-use building downtown. Method Co., the company behind the Pinch hotel in Charleston, S.C., and the Quoin in Wilmington, Del., among others, oversaw the concept and design, which includes a green-tiled cafe and barroom, a main dining room accented with oxblood leather booths and antique sconces and a 24-seat private dining room. The breakfast menu includes housemade pastries and bread, which guests can eat while sitting on wooden benches designed to mimic the seating at Paris Metro stations. The eclectic artwork displayed on the walnut-paneled walls includes old jazz concert posters from Detroit and photographs inspired by France’s Le Mans car race. The restaurant’s menu features seafood towers as well as a range of Parisian specialties, such as moules frites, soupe à l’oignon gratinée and steak au poivre. lesupremedetroit.com.

For the past decade, the Paris and Marrakesh-based communications consultant Pierre Collet worked with the Swiss art patron Maja Hoffmann while she oversaw the transformation of an old rail yard in Arles, France, that would ultimately become the 27-acre Luma museum complex. As he helped establish a new cultural center for the city, Collet noticed something else was missing. “For some reason it was hard to find good bread in Arles,” he says. When he proposed launching a bakery, Hoffmann signed on as partner, and Le Sauvage opened this August, offering a short menu of artisanal breads and pastries, all made with organic flour. Soon Le Sauvage will also offer bouquets of local, seasonal wildflowers, as well as baking classes to local schoolchildren. The New York City-based Labo Design Studio created the interiors — a contrast of natural stone surfaces and a modern curved white terrazzo counter, with a wall of colored glass panels by the artist duo Aurélie Abadie and Sauques Samuel. “We want to celebrate original craftsmanship in all forms,” Collet says. instagram.com/le_sauvage_arles.

From T’s Instagram

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Nutricosmetics Market is Predicted to be Worth US$ 7 Billio…


FMI Logo

FMI Logo

Italy’s nutricosmetic market may reach 11% CAGR by 2033. Demand thrives on natural, active ingredients and easy absorption in skincare, a trend set to endure.

NEWARK, DELAWARE, UNITED STATES, August 31, 2023/EINPresswire.com/ — The Nutricosmetics Market is predicted to be valued at US$ 7 billion in 2023 and US$ 15 billion by 2033. Over the projection period, sales in the nutricosmetics market are expected to increase at a CAGR of 7.9%.

The rise of personalized medicine and consumer preferences for customized solutions is extending to the nutricosmetics industry. Advances in technology and data analysis allow for tailored nutricosmetic products based on individual needs, such as specific skin concerns or nutritional deficiencies. Companies that can offer personalized nutricosmetic formulations have the opportunity to cater to consumers’ unique requirements and gain a competitive edge.

Consumers are increasingly seeking sustainable and ethically sourced products across all industries, including nutricosmetics. There is a growing demand for cruelty-free, vegan, and environmentally friendly nutricosmetic products. Companies that prioritize sustainability in their sourcing, manufacturing processes, and packaging can tap into this emerging trend and attract eco-conscious consumers.

The convergence of nutricosmetics and digital health platforms presents an exciting opportunity. By integrating nutricosmetics products with wearable devices and health-tracking apps, companies can offer a comprehensive approach to beauty and wellness. This integration enables real-time monitoring of skin health, nutritional tracking, and personalized recommendations, enhancing the overall effectiveness of nutricosmetics.

Get your Sample Report to Boost Your Industry Knowledge for Valuable Insights! https://www.futuremarketinsights.com/reports/sample/rep-gb-11627

While traditional markets like North America and Europe have dominated the nutricosmetics industry, there is untapped potential in emerging markets. Regions such as Asia-Pacific, Latin America, and the Middle East offer significant growth opportunities due to increasing disposable income, changing lifestyles, and growing awareness of beauty and wellness. Companies that strategically expand into these markets can establish a strong presence and capture a new customer base. Collaboration with beauty and wellness professionals, including dermatologists, nutritionists, and aestheticians, presents a dollar opportunity in the nutricosmetics market. By partnering with experts, companies can gain credibility, access professional networks, and receive valuable insights for product development and marketing strategies.

Key Takeaways from the Nutricosmetics Market:

By the end of 2023, the United States is projected to hold the largest market share in North America and exhibit a CAGR of 7% from 2023 to 2033.

By the end of 2033, the nutricosmetic market in Europe is projected to witness a CAGR of 11% in Italy, as per estimations.

India has emerged as the leading nutricosmetics market in the South Asia region, with an estimated CAGR of 14% projected for the Indian market by the year 2033.

The powder-type supplement segment is projected to witness a CAGR of 14.5% by the year 2033.

The e-commerce platform market value for nutricosmetics products is projected to witness a CAGR of 18% by the conclusion of 2033, as observed.

“The nutricosmetics market is experiencing significant growth, driven by consumer demand for holistic beauty solutions that promote healthy skin, hair, and nails from within”, remarks an analyst at FMI.

How Key Players are revolutionizing the Manufacturing of Nutricosmetics market?

Key players in the nutricosmetics market are revolutionizing the manufacturing process by embracing innovative approaches and technologies. They are investing in research and development to enhance the formulation and efficacy of nutricosmetic products. This includes incorporating bioactive ingredients, antioxidants, vitamins, and minerals into the formulations to deliver optimal skin, hair, and nail health benefits. Secondly, manufacturers are focusing on quality control and ensuring that their products meet stringent regulatory standards.

They are leveraging advanced manufacturing techniques, such as encapsulation and nanotechnology, to improve bioavailability and ensure targeted delivery of nutrients. Key players are adopting sustainable and eco-friendly practices, using natural and organic ingredients, and reducing packaging waste to align with consumers’ growing preference for clean and environmentally conscious products. Overall, these advancements are driving the transformation of the nutricosmetics market, providing consumers with effective, science-backed, and sustainable beauty solutions.

Request the Full Report Methodology Now! https://www.futuremarketinsights.com/request-report-methodology/rep-gb-11627

Key Players in the Market:

Pfizer Inc.

Bayer AG ADR

Reckitt Benckiser Group plc.

Otsuka Holdings Co. Ltd.

Suntory Beverage & Food Ltd.

Shiseido Co. Ltd.

Koninklijke DSM NV

Beiersdorf AG

Lonza Group Ltd.

Herbalife Nutrition Ltd.

Product Portfolio:

Pfizer Inc. offers a diverse product portfolio encompassing pharmaceuticals, vaccines, and consumer healthcare products. Their offerings include well-known brands like Viagra, Lipitor, and Advil, along with a wide range of prescription drugs and over-the-counter medications.

Bayer AG ADR provides a comprehensive product portfolio comprising pharmaceuticals, consumer health products, and agricultural solutions. Their offerings include popular brands such as Aspirin, Xarelto, and Aleve, along with crop protection products and seeds for sustainable agriculture.

More Insights Available

Future Market Insights offers an unbiased analysis of the nutricosmetics market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the nutricosmetics market, the report is segmented on the basis of product type (beauty beverages/drinks, supplements, tablets, capsules, powder, and liquid), and primary function (skin care, sun care, anti-aging, radiance & glow, anti-acne/pimple, hair & nail care, weight management and multi-functional), across seven major regions (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia and Middle East and Africa).

Market Segmentation

By Product Type:

Beauty Beverages/ Drinks






By Primary Function:

Skin Care

Sun Care


Radiance & Glow


Hair & Nail Care

Weight Management


By Region:

North America

Latin America

Western Europe

Eastern Europe

South Asia and Pacific

East Asia

Middle East and Africa

Gain Immediate Access to Detailed Market Insights: Purchase Now to Uncover Segment-specific Information, Identify Key Trends, Drivers, and Challenges! https://www.futuremarketinsights.com/checkout/11627

About the Consumer Product at Future Market Insights

The consumer product team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 Billion+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis of key trends including competitive landscape, profit margin, and research development efforts.

Ronak Shah
Future Market Insights, Inc.
+1 845-579-5705
email us here
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Kriti Sanon, Alia Bhatt and Deepika Padukone Rally Behind P…


Amidst growing concerns about the ecological impact of plastic waste, a remarkable trend has emerged – the rise of Plastic Neutral Brands

Amidst growing concerns about the ecological impact of plastic waste, a remarkable trend has emerged – the rise of Plastic Neutral Brands

Celebs are channelling their influence into a resolute commitment to environmental sustainability, recognizing that their actions can spark positive change

The fight against plastic pollution has found staunch allies among some of India’s most influential celebrities and prominent brands. The names resonate far beyond their fame – Kriti Sanon’s Hyphen, Alia Bhatt’s Ed-a-Mamma, Anushka and Virat Kohli’s investment in Blue Tribe, and Deepika Padukone’s 82.E. These celebrities are channeling their influence into a resolute commitment to environmental sustainability, recognizing that their actions can spark positive change on a global scale.

Amidst growing concerns about the ecological impact of plastic waste, a remarkable trend has emerged – the rise of plastic-neutral brands. In this inspiring movement, these celebrities stand at the forefront, acknowledging the pressing need to reduce plastic waste. By aligning their brands with a mission that transcends business, they are actively participating in the restoration of our planet’s ecological balance while setting an example for millions to emulate.

For instance, Kriti Sanon’s Hyphen is not just a skincare brand; it is a sustainable revolution. Fueled by a dedication to ethical practices and environmental responsibility, Hyphen’s range is 100% vegan-made, and the products also promise a zero plastic footprint, showcasing its dedication to a cleaner and greener world.

Furthermore, Alia Bhatt’s Ed-a-Mamma is rewriting the script on children’s clothing. The brand was started in 2020 after Alia Bhatt saw a lack of a world-class home-grown brand that provided sustainable clothing options for kids at affordable rates. It places emphasis on utilizing materials that are devoid of detrimental chemicals, pesticides, and synthetic dyes, ranging from organic cotton to pioneering eco-friendly fabrics. In conjunction with the selection of materials, Ed-a-mamma places emphasis on the implementation of ethical manufacturing practices.

Likewise, Blue Tribe, a plant-based meat products firm in which Anushka Sharma and Virat Kohli have invested, is setting new standards for plant-based beverages. Driven by a commitment to all-natural ingredients and sustainable packaging, Blue Tribe is an emblem of change. By offsetting plastic emissions and producing carbon neutrally, they are helping to protect the planet for future generations. Their action demonstrates that small changes can lead to substantial shifts.

Also, Deepika Padukone’s 82.E, offering a range of skincare products sourced, carefully crafted, and clinically tested, is making a lasting impression. The brand’s carbon-neutral practices shape the path toward a sustainable future.

As these celebrities lead the way, The Disposal Company emerges as a strategic partner in their journey. By fostering ethical recycling practices, empowering waste workers, and cultivating sustainable behaviors, the firm is aligning with these plastic-neutral pioneers to create a future where waste no longer burdens the planet, communities flourish, and nature regains its equilibrium.

Bhagyashree Bhansali, Founder and CEO, The Disposal Company, commented, “This is a monumental step forward. These celebrities are exemplifying leadership by championing plastic neutrality in their brands. We are witnessing the power of influence harnessed for a sustainable cause. It’s a testament to their commitment to a healthier planet. With TDC’s expert guidance, these brands are charting a course toward a greener and more sustainable future.”

The company is a global coalition committed to reducing waste, improving lives, and restoring the Earth’s balance. Collaborating with brands, governments, and communities, TDC develops and implements innovative solutions to address plastic pollution. Through ethical recovery, safe disposal, and sustainable practices, TDC envisions an environmentally conscious and sustainable future

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Seven new products on my radar — and a beauty icon returns


No, you’re not seeing things. The nineties have returned, and I couldn’t be happier. 

I may have squealed when informed of the return of Lancôme’s inimitable Juicy Tubes. What a moment! My 16-year-old self is in glee. 

The shiniest, stickiest, most glittery lip gloss that ever existed – and now it’s back. 

Available in just a handful of shades back in the day, the relaunch boasts a whopping 20 colour options: ten classics reformulated and ten new fruity flavours in the original squeezy tube packaging we all know and love. 

Be still my makeup-loving heart.

  • €28.50 each. Available from Brown Thomas.
Supergoop! Every Single Face SPF Watery Lotion
Supergoop! Every Single Face SPF Watery Lotion

Supergoop! Every Single Face SPF Watery Lotion

Supergoop’s excellent Every Single Face sunscreen is finally available on this side of the pond. 

If you love exceptionally light, hydrating, fast-absorbing (and waterproof) sunscreens, this one is for you. 

Although, all of their sunscreens are excellent, to be quite honest. 

Quick and easy to apply and beautiful under makeup (and the perfect size to fling in your handbag), Every Single Face is non-greasy, good-for-your-skin perfection. 

It’s reasonably priced, too.

Sculpted by Aimee Love Story: The Collection
Sculpted by Aimee Love Story: The Collection

Sculpted by Aimee Love Story: The Collection

Aimee Connolly said ‘I do’ last month, and she’s celebrating by gracing us with a new Sculpted by Aimee collection, Love Story. 

An offering that includes several beautiful new products, including a body highlight, cryo facial tools, two new lipstick duos and the standout Wedding Palette. 

Eight wearable shades of cream blush, highlight, powder bronzer and matte and shimmer eyeshadows in a decadent gold-embossed palette. 

A lovely collection worthy of any wedding or special occasion.

Cloon Keen Amarius Candle
Cloon Keen Amarius Candle

Cloon Keen Amarius Candle

Craftsmanship and timeless elegance meet once more with the launch of Cloon Keen’s beautiful new candle, Amarius. 

I must admit to a deep obsession with Cloon Keen candles, and this one again highlights precisely why. 

A transportive blend of Clary Sage, Eucalyptus and Thyme with notes of smoky Tonka Bean, Amber and Cedarwood, Amarius is hand-poured opulence with a dash of intrigue and warmth thrown in for good measure. 

A delicious, decadent introduction to the darker, cosier months.

Elizabeth Arden Retinol + HPR Water Cream
Elizabeth Arden Retinol + HPR Water Cream

Elizabeth Arden Retinol + HPR Water Cream

A revolutionary new launch from Elizabeth Arden, Retinol + HPR Water Cream is faster, gentler and more effective than typical retinol, and according to their consumer trials, elicits results in just four weeks. 

Combining an impressive blend of Retinol, Peptides, Ceramides and Hyaluronic Acid, along with HPR, the next generation of Retinoid, this creamy, peachy-hued moisturiser is suitable for sensitive skin and gentle enough for use in both the morning and the evening.

Prada Paradoxe Intense
Prada Paradoxe Intense

Prada Paradoxe Intense

Prada Paradoxe was the fragrance launch of the year for me in 2022. 

I wore it almost every day and even purchased a refill when it ran out (unheard of). So, you can imagine my excitement when Prada Paradoxe Intense hit the shelves a few weeks ago. 

This is fresher, sweeter and intensely juicer than the first iteration, thanks to gorgeous pear, bergamot, neroli and jasmine notes, among others. Ten out of ten on all fronts.

  • €114 for 50ml. Available from Arnotts.
Saie Glossybounce High-shine Hydrating Lip Oil
Saie Glossybounce High-shine Hydrating Lip Oil

Saie Glossybounce High-shine Hydrating Lip Oil

A brand I can’t get enough of, skin-loving makeup brand Saie, is back with another excellent new launch and this time, it’s all about the lips. 

Glossybounce High-Shine Hydrating Lip Oil combines the slip of a lip balm and the shine of a gloss in a delicious, cushiony formula. 

Infused with Hyaluronic Acid, Shea Butter and Jojoba Oil, this is a glossy, gorgeous addition to any makeup bag (the packaging is rather fresh, too).

  • Available in six shades. €22 from Cult Beauty.
La Roche Posay Toleriane Foam-In-Gel Double Cleanser
La Roche Posay Toleriane Foam-In-Gel Double Cleanser

La Roche Posay Toleriane Foam-In-Gel Double Cleanser

If you have sensitive or ultra-sensitive skin, La Roche Posay has created a new cleanser just for you. 

Loaded with skin-loving Ceramides, Glycerin, Niacinamide and a soothing Amino-Acid Complex, this light, foaming gel cleanser will gently sweep away makeup, sunscreen, oil and dirt without clogging pores or leaving the skin feeling stripped or dry. 

Mild and exceptionally gentle on the skin, this can be used without needing a second cleanse, proving some much-needed relief for sensitive skin.

Product prices are subject to change and may differ across retailers.

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LG H&H Renames Luxury Beauty Brand, to Launch Renewed Produ…


A photo provided by LG H&H Co. shows products of its renewed luxury beauty brand, Cheongidan, at a promotion event in Shanghai on Aug. 30, 2023.

A photo provided by LG H&H Co. shows products of its renewed luxury beauty brand, Cheongidan, at a promotion event in Shanghai on Aug. 30, 2023.

SEOUL, Aug. 31 (Korea Bizwire) South Korean cosmetics giant LG H&H Co. said Thursday it has changed the name of its luxury beauty brand, The history of Whoo, and will launch the brand’s renewed flagship product line in China this week.

The history of Whoo, now renamed The Whoo, renewed its key basic skincare line, Cheongidan, for the first time since the line was launched in 2010 to improve anti-aging functions.

The new Cheongidan products will be launched in China on Friday and will be available in South Korea in October.

LG H&H launched a five-day promotion event in Shanghai on Wednesday.

China was once the biggest purchaser of South Korean cosmetics products, but in recent years, their sales in China have decreased due to the COVID-19 pandemic and the popularity of “nationalistic consumption” by Chinese consumers.



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