These are the most popular Rare Beauty products –


Rare Beauty products by Selena Gomez are going viral

Since its debut in 2019, Selena Gomez’s Rare Beauty company has taken the makeup industry by storm, mostly by dominating social media. The brand offers tinted moisturizer, bronzer, highlighter, setting powder, blush and other facial products; eye makeup such as eyeshadow, mascara and eyebrow pencils; products to enhance the lips, including lipstick, lip liner, lip oil and more. We researched the trendiest, most popular products from this celebrity-owned beauty brand worth adding to your makeup routine.

Shop this article: Rare Beauty Soft Pinch Liquid Blush, Rare Beauty Liquid Touch Brightening Concealer, and Rare Beauty Perfect Strokes Universal Volumizing Mascara

About Rare Beauty

Selena Gomez’s vision for Rare Beauty breaks down unrealistic standards of perfection in the makeup industry. The brand’s mission is to help wearers celebrate the rarity that is their individuality, the main objective being “to create a safe, welcoming space in beauty — and beyond — that supports mental well-being across age, gender identity, sexual orientation, rare, cultural background, physical or mental ability and perspective,” according to the Rare Beauty site.

Rare Beauty products are cruelty-free, meaning they were developed without experimentation on animals. Depending on the product type, they’re also ophthalmologist- and/or dermatologist-tested. Many of the products have noncomedogenic ingredients that won’t clog or block pores, and there are various options for sensitive skin. Rare Beauty has a selection of vegan products, as well. They’re a skin-friendly, self-aware brand that wants to make the world a better place.

Top Rare Beauty products, according to customers

rose mauve lipstick

Rare Beauty Kind Words Matte Lipstick

This buttery matte lipstick comes in 10 pigment-rich shades ranging from natural to bold. Suitable for sensitive skin, the creamy formula lasts all day while keeping lips soft and moisturized throughout wear.

Sold by Sephora

lip liner in a rose mauve shade ("Humble")

Rare Beauty Kind Words Matte Lip Liner

This creamy, waterproof lip liner defines and shapes the lips while staying put all day — it’s perfect for outlining the lips or coloring them in. The lightweight formula keeps the lips feeling soft and won’t smudge. It features a built-in sharpener and comes in the same 10 shades as the Kind Words Matte Lipstick for effortless color matching.

Sold by Sephora

liquid blush in the shade "Believe" — a true mauve

Rare Beauty Soft Pinch Liquid Blush

This lush liquid blush is Rare Beauty’s top-seller, having received Allure’s Best of Beauty award in 2022. The lightweight, buildable formula gives you a soft flush of color with long-lasting pigments for all-day wear. It’s suitable for sensitive skin and has 13 beautiful matte and dewy finishes.

Sold by Sephora

liquid concealer in the shade 520W - deep with warm golden undertones

Rare Beauty Liquid Touch Brightening Concealer

This medium-coverage concealer hides blemishes, dark circles, redness and fine lines while evening out skin texture. It’s made with botanical ingredients that soothe and nourish the skin. The creamy formula is lightweight, buildable and sweat-resistant, with 48 shades to match virtually every skin tone.

Sold by Sephora

liquid foundation in the shade 360W - medium tan with warm olive undertones

Rare Beauty Liquid Touch Weightless Foundation

This liquid foundation feels like a serum with a layerable, medium-coverage formula and a blend of botanical ingredients that soothe and nourish the skin. It’s best used with normal and combination skin types, available in 48 shades that accommodate nearly every skin tone.

Sold by Sephora

Liquid highlighter in the shade Mesmerize - rose bronze (Selena's go-to shade)

Rare Beauty Positive Light Liquid Luminizer

This silky liquid highlighter feels like a second skin, creating a dewy, healthy-looking glow with superfine, light-catching pearls. Botanical ingredients have a soothing and nourishing effect on the skin. It layers well over makeup and provides all-day coverage with seven luminous shades.

Sold by Sephora

a bronzer stick in the shade Power Boost - true tan with neutral undertones

Rare Beauty Warm Wishes Effortless Bronzer Stick

This cream bronzer gives you a sun-kissed glow and adds gentle warmth to the skin with its natural finish. The formula is buildable, water-resistant and won’t clog your pores. It features Rare Beauty’s signature botanical ingredients for a calming and hydrating effect on the skin. The brand sells seven natural-looking shades, and the stick application makes it easy to use.

Sold by Sephora

setting powder in the shade Medium - warm honey for medium-to-medium deep complexions

Rare Beauty Always an Optimist Soft Radiance Setting Powder

This loose setting powder smooths skin texture, blurring the look of pores and controlling shine for a radiant yet natural finish. It helps makeup stay in place all day and is especially useful for those who struggle with oily skin. The container has a locking sifter for keeping the application process and storage mess-free. This setting powder comes in five sheer shades.

Sold by Sephora

black mascara

Rare Beauty Perfect Strokes Universal Volumizing Mascara

This volumizing mascara was created for all lash types, featuring castor oil that conditions and nourishes your lashes. The unique curvy brush design combines long bristles that add length and short bristles for increasing volume. It’s an ultra-black, buildable, water-resistant formula that performs well all day. This mascara is safe for those with sensitive eyes and contact lenses.

Sold by Sephora

Rare Beauty Positive Light Under Eye Brightener in the shade Light - neutral undertones to brighten fair to light complexions

Rare Beauty Positive Light Under Eye Brightener

If you struggle with dark circles or discoloration under the eyes, this liquid brightener will visibly brighten and smooth out the under-eye area for a refreshed look. The lightweight formula is enriched by hydrating white peony and vitamin E extracts. It’s easy to blend and layer using your fingertip, with six shades covering various skin tones.

Sold by Sephora

tinted moisturizer in the shade 20W - light medium with warm undertone

Rare Beauty Positive Light Tinted Moisturizer

This tinted moisturizer blurs and evens skin tone while minimizing the look of pores and fine lines. It offers glowy, light to medium coverage, with a hydrating formula containing vitamin E and SPF 20 broad-spectrum sunscreen. The long-lasting moisturizer is nongreasy and comes in 24 flexible shades.

Sold by Sephora

Rare Beauty Always an Optimist 4-In-1 Mist

Rare Beauty Always an Optimist 4-In-1 Mist

This unique facial mist contains a layer of water-based active ingredients and another with nourishing oils that work together to hydrate, prime and set the skin. The refreshing mist boosts the foundation’s performance, and the natural, radiant finish won’t feel greasy. Suitable for sensitive skin, this versatile product comes in 0.12- and 2.87-fluid-ounce bottles.

Sold by Sephora

Worth checking out

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Amy Evans writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving them time and money.

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