D2C makeup brand ‘O&O Beauty’ enters the Indian


Direct-to-consumer makeup brand ‘O&O Beauty’ had joined the Indian beauty market with the launch of its first product range specifically designed to cater to Indian skin tones.

D2C makeup brand ‘O&O Beauty’ enters the Indian beauty market – O&O Beauty

Founded by three women Mansi Agrawal, Pallavi Sharaff and Sumedha Sharaff, the brand caters to a wide range of audiences.

The brand has launched with a product range that includes blushes, lipsticks, highlighter, eye shadow sticks, glow blush, and complexion sticks.

Commenting on the launch, Mansi Agrawal in a statement said, “At O&O Beauty, our vision is to bridge the gap between international luxury brands and Indian beauty enthusiasts by offering a range of thoughtfully crafted cosmetics that are made in India. Our products are designed to enhance both outer beauty and inner confidence, providing a perfect blend of luxury and conscientiousness.”

Pallavi Sharaff added, “At O&O Beauty, we recognise the transformative power of makeup with our goal being to demystify the world of beauty and make it accessible to every woman. We want to inspire women to feel confident and embrace their unique features because true beauty lies in self-acceptance and self-love.”

O&O Beauty claims to be a vegan and cruelty-free brand that uses skin-friendly ingredients for its products.

The brand has chosen to exclusively sell its products through its website with an aim to create a strong online community of beauty enthusiasts.

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