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RIHANNA has overtaken Kim Kardashian on Forbes’ list of the 100 richest self-made women in America, with a net worth of £1.1billion.
She is now placed 20, ahead of Kim at 21. But the bulk of the 35-year-old singer’s fortune comes from her Fenty Beauty empire, not her chart-topping hits.
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She is one of many A-List women, including Jennifer Lopez and Kylie Jenner, making millions from cosmetics.
Brand and culture expert Nick Ede says: “With the beauty industry booming and predicted to exceed £578billion by 2028, it’s no wonder that celebrities want to be a part of it.
“Whether it’s an international superstar like Rihanna or a homegrown reality star like Sam Faiers, the appetite to buy into the celebrity world of glamour and beauty is increasing year on year.
“Some may be owned or part owned by the major cosmetics manufacturers but it’s the celebrity name that’s getting them noticed and selling millions.”
Here, Nick reveals the celebs with the biggest global beauty empires and their success secrets.
Rihanna
Fenty Beauty: £582m estimated turnover
LAUNCHED in 17 countries in 2017, Fenty Beauty by Rihanna is the most successful celeb cosmetics range on the face of the planet.
The singer, who owns 50 per cent of the brand alongside luxury goods company LVMH, focused on developing formulas that work for all skin types “so that women everywhere would be included”.
Nick says: “Rihanna has hit the nail on the head with her beauty brand. She sold more than £72million worth of products in its first month alone.
“She carefully created a brand that unites people, while also working with the biggest luxury goods business in the world.
“Rihanna is the most successful star in the global beauty space.”
Selena Gomez
Rare Beauty: Estimated annual turnover £50m
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SELENA GOMEZ’S Rare Beauty launched here last year, and partnered with one of the biggest luxury beauty stockists, SpaceNK.
Since then, the make-up brand – which is designed for “everyday self-expression” – has raked in millions.
Nick says: “Its inclusive nature and down-to-earth appeal has made the brand a huge success.
“Rare Beauty is often trending on social media, with videos of beauty bloggers testing out her Soft Pinch Liquid Blush and Liquid Touch weightless foundation racking up thousands of views.
“Selena, who is in the top ten most followed celebrities on social media with 418million followers, often tags Rare Beauty in her posts, which causes it to trend, reaching a load more consumers.”
Jennifer Lopez
JLo Beauty: Estimated annual turnover £74million
HER face is wrinkle-free and her skin silky smooth, but Jennifer Lopez insists she has never had any invasive procedures done.
The 53-year-old singer and actress – who claims the secret to her glow is eight hours’ sleep a night and a good skincare routine – launched JLo Beauty in 2020.
As well as daily essentials, her skincare brand also includes a “targeted booty balm” for fans who want a bum like Jen’s.
Nick says: “Her goal was to create a luxurious but accessible brand that anyone can afford and use daily – and she certainly hit the nail on the head.
“J-Lo’s skin is one of the most talked-about topics in showbiz, with everyone wondering what her secret is.
“She was one of the first to maximise on licence deals, and her fragrance is one of the biggest sellers ever.
“She’s a massive name, and this ultimately will create big sales.”
Kim Kardashian
SKKN by Kim: Estimated annual turnover £100million
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HAVING transformed herself from a top reality TV star into a shrewd businesswoman, one of Kim Kardashian’s biggest moneymakers is her beauty brand SKKN By Kim.
The range includes cleansers, toners, hyaluronic acid serum, face creams and oil drops.
It also features home accessories, including a waste basket made of concrete for £130.
Nick says: “Despite products costing up to £200, beauty fans are still flocking to buy them.
“Kim shifted 300,000 units of her signature Creme Contour Kits within two hours of their launch in 2017.
“She’s done a great job, creating a brand that stands apart from her sister Kylie’s.
“SKKN is sold alongside her shapewear line, SKIMS, which means Kim seems to be everywhere we look.
“With her 358million Instagram followers and the Kardashians having secured two more seasons of their reality show, Kim – at 42 – is in the perfect place for her brand to make many more millions.”
Victoria Beckham
Victoria Beckham Beauty: Estimated annual turnover £58million
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LAUNCHED back in 2019, Victoria Beckham Beauty swiftly became the most profitable part of Victoria’s business branding.
And despite her fashion label reporting a £5.9million loss in 2021, the beauty products are helping to keep her earnings up.
Nick says: “While Victoria has previously struggled with her fashion line, she certainly knows how to make her own brand work in other areas.
“The launch of her hugely successful beauty line helped drive overall revenues up.
“She may be posh, but her followers all want to buy into her and – being the huge A-lister that she is – it will naturally help to maximise sales.
“I have high expectations for Victoria.”
Gwyneth Paltrow
Goop: Estimated annual turnover £18million
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GOOP is one of the original wellness websites and sells everything from beauty products to sex toys.
Despite some products costing up to £2,000, actress Gwyneth Paltrow, 50, is still winning with her brand.
Nick says: “From sexual wellness and candles to skin care, make-up and hair care, she has cornered the market.
“Goop is constantly in the headlines with her somewhat bizarre recommendations, like bee-sting facials, but it’s great PR and she’s getting advertising for free.
“Many people have tried to copy but never so successfully as she has – and that’s probably down to her extravagant wellness ideas.”
Kylie Jenner
Kylie Cosmetics: Estimated annual turnover £130million
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SHE launched Kylie Cosmetics with a test-run of Kylie Lip Kits in late 2015 and, eight years on, her brand now boasts a full make-up collection and skincare range.
The 25-year-old previously claimed her parents Kris and Caitlyn Jenner cut her off financially at the age of 15, which meant she had to start making her own fortune.
Nick says: “Kylie has managed to do something that most people didn’t expect, in creating an empire based on her lips.
“After facing a backlash for denying she had lip fillers as a teenager, she used the resulting bad press to help launch her brand six months later.
“Fast forward to now and her brand is unstoppable. It’s inclusive, trend led and glamorous, just like her.
“She also cross-promotes her ranges via collaborations with sisters Kim, Khloe and Kendall and even her mum.”
Sam Faiers
Revive Collagen: Estimated annual turnover £5million
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FORMER Towie star Sam, 32, stepped on to the beauty scene in 2020 and developed her lockdown business into a multi-million-pound brand called Revive Collagen.
It claims to be a game-changing indigestible skincare product developed to fight the signs of ageing – and promises to work in just six to eight weeks.
Nick says: “She’s a popular star with 2.5million Instagram followers, which helps when it comes to advertising.
“Her brand has become the No1 collagen digestible, and that’s down to having a product that actually works. Repeat customers want the elixir of youth.”
Trinny Woodall
Trinny London: Estimated annual turnover £50million
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AFTER years in the fashion and beauty world, Trinny started the business “from her kitchen table” in 2017 to “give everyone the tools to be their best”.
Now her beauty brand, Trinny London, is bringing in millions.
Nick says: “When Trinny started her business, her aim was to make women feel great. She did this perfectly.
“This posh poster girl from London has created a best-seller and that’s down to her hands-on attitude and social media presence.
“Trinny, at 59, still knows how to capture her audience’s attention by uploading fun, witty videos on YouTube, like her recent ‘How to get post-sex glowy skin in seconds’.
“She gets the word out there, and that has driven consumers wild.”
Rosie Huntingdon-Whiteley
Rose Inc: Estimated annual turnover £8million
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WITH more than 20 years of experience as one of the most influential faces in the fashion industry, Brit Rosie Huntingdon-Whiteley launched her own sustainable brand Rose Inc in 2018.
The 36-year-old model’s beauty business draws on her professional experience in the make-up chair.
Nick says: “Her first lingerie collection for Marks & Spencer sold out – then she created a skincare and lifestyle range.
“Her make-up brand plays on her own beauty and lifestyle.
“Rosie’s complexion is flawless, which certainly helps when selling make-up products.”
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