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Chic Hong Kong Grand Opening At COCO Park Shenzhen

Bringing together 130+ stylish Hong Kong brands,
showcasing the city’s charm

HONG KONG, May 26, 2023 –
(ACN Newswire) – Consumers in the Greater Bay Area (GBA) can
look forward to experiencing three days of fashion and
stylish shopping with the opening today of the Chic Hong
Kong shopping festival. Jointly hosted by the Hong Kong
Trade Development Council (HKTDC) and the Shenzhen Municipal
People’s Government, and held at the COCO Park shopping mall
in Shenzhen’s Futian District, the event is the first
large-scale promotion of Hong Kong consumer goods in the GBA
following the complete lifting of border-crossing
restrictions.

Nearly 80 exhibitors with over 130 Hong
Kong brands, will be showcasing “Hong Kong style” across
food, lifestyle, and fashion.

The event is organized
by HKTDC GBA Centre, China Council for the Promotion of
International Trade Shenzhen Municipal Committee, Commerce
Bureau of Shenzhen Municipality, and The People’s Government
of Futian District, with the support of Cyberspace
Administration of Shenzhen Municipality, PRD Council of
Federation of Hong Kong Industries, Hong Kong Chamber of
Commerce in Guangdong, Hong Kong Chamber of Commerce
Qianhai, and GBA-IDA.

New opportunities in GBA;
Shenzhen-Hong Kong join forces to boost
consumption

Among the distinguished guests attending
the grand opening of the Chic Hong Kong shopping festival
were Mr John Lee, Chief Executive of the Hong Kong Special
Administrative Region; Mr Qin Weizhong, Mayor of the
Shenzhen Municipal Government; Mr Zeng Pai, Standing
Committee Member of the CPC Shenzhen Municipal Committee; Mr
Gao Shengyuan, Secretary General of Shenzhen Municipal
People’s Government; Dr Peter K N Lam, Chairman of the
HKTDC; and Ms Margaret Fong, Executive Director of the
HKTDC.

In his welcome address, Dr Peter K N Lam
highlighted the council’s long-standing commitment to
helping Hong Kong enterprises expand their presence in the
Chinese mainland.

“With the complete lifting of
border-crossing restrictions earlier this year, the economic
recovery in the Greater Bay Area has gained strong momentum,
and the two-way passenger flow between Shenzhen and Hong
Kong continues to increase, demonstrating the new progress
in their integration. Seizing the favourable momentum, the
Chic Hong Kong shopping festival was conceived and chosen to
be held in Shenzhen, a city with a robust fashion consumer
market, to promote Hong Kong’s high-quality brands and
product designs to consumers in the Greater Bay Area and
mainland cities, and to drive the development of the
domestic circulation economy and intra-regional exchanges
within the Greater Bay Area.”

The HKTDC also plans to
assist Hong Kong enterprises in connecting with new media
and new retail channels through the GoGBA one-stop platform
and the Mainland Development Support Scheme, enabling them
to establish their brands through innovative models and
expand their domestic sales market.

Explore the best
of HK brands in one place.

The Chic Hong Kong shopping
festival comprises three themed exhibition areas: Chic
Living, Chic Style, and Chic Taste. These areas are situated
in the Outdoor Star Plaza on Floor B1, the indoor atrium on
L1, and just outside the venue. Products on show encompass a
wide range, including consumer electronics and technology
products, smart home goods, fashionable clothing and
accessories, as well as food, beverages, and health
products. Among the nearly 80 exhibitors, 40% are making
their debut in the mainland market, using this event as a
springboard to establish business ties.

The event
features Hong Kong brands and “chic” items based on
innovation, sustainable design, green and healthy living,
original design and other trendy elements, like Hong Kong
food technology startup Allklear’s drinkable nutritional
salad, Koofy Development’s Surfwheel smart electric
skateboard, sustainable brand iFarmaissance’s plant-based
vegan leather handbag series, and KIBO’s eco-friendly
leather casual shoes.

Hong Kong’s highly-rated fashion
design prowess is also on display with fashion clothing
brand SPARKLE COLLECTION, home furnishing brand JARDIN DES
FONTAINES, and professional ceramic tableware brand
Loveramics showcasing their creativity. The shopping
festival also gathers a collection of widely recognized
classic Hong Kong brands, like Chow Sang Sang, Chow Tai
Fook, Kee Wah, Kampery, Four Seas, Lee Kum Kee, and Pat
Chun, all exhibiting iconic products and newly launched
items.

During the festival, the HKTDC will
concurrently host the Hong Kong Masterpiece Gallery.
Sponsored by Create Hong Kong of the Hong Kong SAR
Government, the exhibition will feature 13 emerging Hong
Kong designers and over 20 exceptional or award-winning
products to emphasise the strengths and benefits the city’s
design and creative industries can offer.

Celebrities
and influencers join for a spectacular on-site
experience.

At the opening ceremony, Hong Kong’s
rising star Gigi Yim Ming-hay delivered a passionate
performance, setting the stage for three days of fun, music,
magic and much more.

Altogether, over 100 activities
will be open to the public including the grand finals of the
“9+2” street dance competition, a surprising demonstration
of KamCha Hong Kong Style Milk Tea brewing, acapella
performances, freestyle basketball displays, close-up magic
shows, a parade featuring stilt-walking magicians, flash
mobs, energetic hip-hop performances, and portrait
painting.

HKTDC has invited a number of social media
influencers from Guangdong and Hong Kong to join and support
the event with daily live-streaming about what the event has
to offer consumers and features on their personal favourite
products. Renowned Hong Kong vegetarian expert Elvis Chan
and ketogenic diet expert Hayden Leung will also be there to
share some ideas on how to prepare healthy
delicacies.

There is also a not-to-be-missed immersive
space at the venue where visitors can surround themselves in
Hong Kong’s vibrant culture through light and shadow using
the latest projection-based technology.

Rewards,
offers and prizes

The Chic Hong Kong Shopping Festival
has also lined up a host of enticing offers and prizes to
make sure everyone enjoys a memorable and rewarding
experience. HKTDC has launched a city-wide promotional
campaign to attract as many people as possible to the
event.

Shenzhen residents can take part in topic
discussions on Dianping (a popular review platform) and use
the hashtag #HongKongNewTrend to have a chance to win a 50
RMB e-voucher.

There will also be exciting perks at
the show like check-in rewards and shopping incentives.
Consumers who spend 100 RMB or more at the Chic Hong Kong
booths can enter a daily lucky draw, where an impressive
array of rewards awaits lucky participants.

Chic Hong
Kong
– Date: 26-28 May, 2023 (Friday to Sunday)

Location: COCO Park, Futian District, Shenzhen (the Outdoor
Star Plaza on Floor B1, the indoor atrium on L1, and
outdoors)
– Opening hours: 10:00 to 22:30 (May 26-27);
10:00 to 22:00 (May 28)
– Entrance Fee: Free
– Scan
the mini-program QR code for more information: https://tinyurl.com/24h3t3hc

WeChat Store: https://tinyurl.com/dtuu6s8m

Hosts: Hong Kong Trade Development Council (HKTDC); the
Shenzhen Municipal People’s Government
– Organisers:
HKTDC GBA Centre; China Council for the Promotion of
International Trade Shenzhen Municipal Committee; Commerce
Bureau of Shenzhen Municipality; and The People’s Government
of Futian District
– Support Units: Cyberspace
Administration of Shenzhen Municipality; PRD Council of
Federation of Hong Kong Industries; Hong Kong Chamber of
Commerce in Guangdong; Hong Kong Chamber of Commerce
Qianhai; and GBA-IDA
– Executive unit: The Shenzhen
International Chamber of
Commerce

© Scoop Media


 


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