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Blurring the line between makeup and skincare, Aegte’s mission is to create multi-role products that would set new trends and cater to Gen-Z, Millennials and also Gen-X. Founded by Rupali Sharma and Co-founded by Dhiren Sharma, Aegte has emerged to become India’s most affordable luxury makeup brand, associated with the core competencies of creativity, craftsmanship, precision, high-quality, and innovation in product formulations.
“We are not just trying to sell Makeup and Skin Care products, we are trying to educate our audience on how an ingredient can show proven results, we aren’t just a typical beauty or cosmetic brand; we have far-reaching values aiming to build confidence in one’s own natural skin with makeup formulas that are infused with skin-loving ingredients. Leveraging constant innovation with advanced technology, Aegte focuses on developing Makeup products with Skincare benefits to combat skin woes from the roots. This has helped us to top the ladder in the evolving makeup industry. Our vision is to be a Trendsetter, creating effective beauty products that can work in multiple ways, without layering the skin with various other chemically-infused makeup products.” says the Founder, Rupali Sharma.
Under her leadership, Aegte has been the forerunner in the progressing beauty industry. It has upscaled the formulas with toxin-free and cruelty-free ingredients to develop high-quality products. Established in 2018 with a single product, Premium Onion Hair Oil, today, Aegte boasts over 50 products for Women, Men and Kids Category. It fuses the healing powers of home remedies sourced from Mother Nature with the brilliance of science to curate results-oriented products. Expanding its catalogue in the Women’s Color Cosmetic segment, Aegte has launched more products like Glass Skin HD Foundation, Aegte Skin Filter High Coverage Concealer, Aegte 24Hr HD Kohl Kajal, Aegte Celeb Glow Liquid Blusher Tint and many more.
When topical chemically infused products don’t work, we look for ayurvedic treatments as an alternative. This is where, Rupali Sharma realized the obliviousness of organic and natural solutions. Adhering to the best business practices, adopting new technologies and conducting extensive research have helped Aegte to deliver top-notch skin and hair health treatments backed by science and excelled by quality natural and cruelty-free formulations. Known for multi-purposeful and multi-beneficial beauty products, the brand has proven that natural and organic ingredients are not just confined to medicines for body health, it can also be used as topical solutions to heal skin woes and give positive results contrary to synthetic formulations.
As the cosmetics and personal care industries continue to grow post-COVID-19 pandemic, marketing strategies have shifted away from traditional media like TV and Print to digital marketing by leveraging influencers and ad campaigns. “Established as a D2C brand, we have understood the customer demands and have been creative to set new trends, demands and adopted refined digital marketing techniques into our branding and Marketing strategies. We have evaluated the insights from the consumer-based surveys to cultivate well-informed decisions and plan targeted ad spending to drive sales and connect with our consumers’ beauty needs.” quotes Dhiren Sharma, Co-founder of Aegte.
The brand’s best-sellers and viral products like Beetroot Lip and Cheek Tint, Skin Corrector DD Cream, Glass Skin HD Foundation, Aegte HD non-smudge Kajal and many more, are being loved by millions and recognized by renowned Makeup Artists due to its results-oriented and multi-purposeful formulas. Along with Makeup, the brand also offers Hair Oil, Conditioners, Shampoos and Masks, curated with sulphate and paraben-free ingredients. Taking the idea of Lip and Cheek Tint to next level our New Launch; 3-in-1 CelebGlow Liquid Blusher Tint in the Limited Luxury Makeup Edition is yet another trendsetter, that can be used as a Blusher, Highlighter and Eyeshadow. Aegte is changing the norms of makeup by curating makeup products with effective skincare formulas.
“Offering multi-purpose beauty products with Unique Selling Propositions to satisfy the dynamic consumers’ demands have made our beauty products viral, winning millions of hearts for its safe and results-driven formulations. This has helped us to be again recognized by Femina as a Power Brand for year 2023. While expanding across different categories, we aim to further improve the geographical spread of the brand in Tier-II and Tier-III cities, making luxury makeup accessible for all. We have made our products accessible at major digital stores like Nykaa, Amazon, Flipkart, Myntra etc. to cater people at large. In the coming 2-3 years, Aegte eyes Rs 500 crore evaluation by launching more innovations in the makeup Industry with its premium, yet affordable products to target all types of skin and hair concerns.” concludes Rupali Sharma, Founder of Aegte.
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