The young Duterte Uses Social Media Influence to Promote Local Businesses.
Kitty Duterte, the youngest daughter of former Philippine President Rodrigo Duterte, has made headlines recently as she went live on TikTok to promote Ekstassy Cosmetics, a local beauty brand.
The 16-year-old Kitty, who has been known for her active social media presence, took to the popular video-sharing app on April 27 to showcase her favorite products from Ekstassy Cosmetics. During her live stream, she demonstrated how to use the brand’s lipstick and eyeshadow products, and even shared some tips on achieving the perfect makeup look.
Kitty’s live stream on TikTok was seen as a major boost for Ekstassy Cosmetics, which is a relatively new brand in the Philippine beauty industry. The brand, which was launched in 2019, specializes in cruelty-free and vegan-friendly makeup products that cater to a diverse range of skin tones.
The live stream garnered thousands of positive comments from Kitty’s followers, many of whom expressed their admiration for the young influencer’s beauty tips and makeup skills. The event was seen as a successful marketing strategy for Ekstassy Cosmetics, as it gained significant exposure and brand recognition through Kitty’s endorsement.
Kitty’s live stream is not the first time that she has used her social media influence to promote local brands. In the past, she has also endorsed other Filipino brands, including clothing lines and online shops.
By leveraging their social media influence, celebrities and influencers can help promote the growth of local industries and encourage the public to support homegrown brands.
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