30 bathing suits for him in 2023


Surf’s up, dudes — and welcome back to bathing suit season.

Happy summer, as Memorial Day officially kicked off the era of warm weather, bringing with it beach season, pool time or tanning on the roof of your apartment, at the very least.

Or, if you have a sunny destination in mind for summer vacation, you’ll need plenty of board shorts so that your outfits aren’t, well, boring! Think neon trunks, patterns, palm trees and more from brands like lululemon, Vuori and good old Amazon.

Unless you frequent the more scantily-clad beaches abroad, the one thing you’ll need to make sure you have for summer is a great pair of swim trunks. And after a year of wear from the beach and chlorine, chances are its time for a new suit in 2023.

From baggier trunks to board shorts for days out on the boat, check out our list below for comfortable and stylish swim trunks that will make any man beach-body ready just by putting on a pair of shorts.

A man in red swim shorts

We’ll keep this short — these are the trunks for spring and summer.

The Pool Short is new for this season, coming in a seven-inch length falling above the knee and in an array of fun colors that will pop in the pool or on the beach. The coolest part may be the pocket, as it comes with a zipper closure on the side to ensure your beach belongs don’t fall out.

A pair of men's blue swim trunks with white tie

One day you’ll be able to swim in a sea free of discarded plastic bottles, with help from these shorts.

Vuori believes in a clean ocean and eco-friendly clothing, which is how the Cruise Boarshorts came about. They are made with recycled plastic bottles but feel super high-quality in and out of the water. The shorts come in a variety of colors as well, including the blue above, pink, yellow and black.

A man in a pair of blue swim trunks from the waist down
Alo Yoga

You’ll come for the athletic wear, but stay for the swim.

From Alo Yoga, these swim trunks combine the comfort of athletic clothing with the functionality and fabric of a swim trunk. The shorts come with a fitted waistband and drawcord and also have a Velcro closure to keep them secure in the waves, plus four-way stretch to fit most body types.

A man in blue swim trunks

Book that beach vacation, just do it.

These Nike shorts are perfect for the summer, coming in bright blue, neon green, peachy orange and basic black to mix and match all season. They are also fully lined, have mesh pockets on either side and the whole suit is made of 100% recycled polyester fibers, keeping your swim sustainable.

A pair of blue swim shorts

Designer dudes don’t stop just because it’s time to take a dip.

Rock these Gucci swim shorts this summer with this find from Farfetch. The shorts come in navy blue, with a red racing stripe down each leg featuring the iconic Gucci logos. They are indeed functional, too, allowing you to swim with their waterproof nylon fabric and adjustable drawstring waist.

A man in a pair of blue speedo shorts

Speed on over to Amazon to check these out.

Speedo is a brand synonymous with swimming, and so it’s only fitting they made the list. We found this full-coverage pair of shorts on Amazon, but for those looking for the classic speedos, they have those as well.

A man in blue swim trunks and a pink Polo sweater
Ralph Lauren

For a swimmer that’s big and tall, we have your back.

Well, Ralph Lauren does, at least. Shop these stylish swim trunks in an array of extended sizes for all. They each come in fun colors, too, including the pictured sky blue, yellow, red and aqua.

A man in a pair of blue patterned swim trunks

Make a splash this summer in a pair of stylish Hurley swim trunks.

The beach brand is great for all things surfing and waves, so of course they have an array fo boardshorts to browse. The Cannonball pair come in three different fun patterns and colors, ranging in size from a small to an XXL.

A man in blue leaf print swim trunks
Tommy Bahama

Hit the Bahamas or really anywhere with a pool in these rockin’ shorts.

The Baja Bonita pattern is super stylish and fun for summer, featuring blue and neon-tinted palm leaves. They come in an inclusive range of sizes as well, and also are sold in straight sizing, too.

A customized red and black pair of swim trunks with "New York Post" on the back pocket

Why wear a suit designed for the masses when you could have one customized just for you?

We had some fun designing a New York Post trunk, but you can make your own design choices if you want and we won’t mind. Head to Billabong’s site and pick the style of suit first, and then choose colors and patterns for each leg, front and back, the back pocket, drawstring and patches — and you can even add embroidered customization to the back pocket. Perfect for a present, or gift yourself a new pair — it’s all up to you.

A man in a white shirt and blue tie-dye swim trunks

Stylish suits at amazing prices? Yes, please.

Head to Shein for some of the best swimmies on a budget, including these trendy tie-dye shorts for just $13. The shorts range from a small to XXL, as do many of the styles. If tie-dye isn’t your thing, be sure to browse the brand’s other men’s suits to find something you’re sure to love.

A man in a small green swimsuit bottom

For those who enjoy European vacations, here is a suit for you.

Bare it all in a comfortable swim brief that will give you the best tan lines and least bulk under shorts or pants before jumping in the water. The briefs come in both green and blue, as well as a super fun neon green with shells. Like all Vilebrequin suits, minimalism is key and, well, they are definitely minimal.

A man in lemon yellow and blue swim trunks
Kenny Flowers

When life gives your lemons, put them on swim trunks. This bestselling pattern is from Kenny Flowers, which also means it comes in shirts and even dresses for your significant other to match you poolside.

Cheeta swim trunks
Duvin Designs

Swim with just a splash of style with these trunks from Duvin Design. They carry a ton of fun prints and styles, like these for example, as a staple for your beach wardrobe.

A man in a pair of navy swim trunks

If Amazon chose it, it has to be good. This pair of trunks from Kanu Surf are an Amazon Choice product, racking up over 63,000 reviews and counting. Join the many loyal supporters of the brand, rocking trunks in any of the 40+ colors and patterns.

A man in a blue pair of swim trunks

These Chubbies are super stylish, especially a shorter look and a fun time hanging by the pool. Check out the neon sign palm tree print, lined with a matching stretch liner to keep everything contained.

A man in white swim trunks

Show off your tan with these bright white swim trunks. The Nautica trunks come in a few solid colors, but we love the crisp white, sold on Amazon and an Amazon Choice product, at that.

A man in adidas swim trunks

For a take on the classic track pants, transition into matching trunks when the weather warms up. The three-stripe is an iconic look, and they come in solid black with a white stripe, in addition to nine other shades from bright blue to soft salmon pink.

A man in a rainbow brief

Cover what you want but show off the rest with this swim brief from Speedo. They really are the name of the game when it comes to swimwear, and we love the amount of fun colors and patterns this suit is sold in, highlighting the bright rainbow option, of course.

A pair of blue tie-dye men's trunks

Whether you are sun bathing or bathing by the pool, these swim shorts are great. The blue tie-dye pattern is reminiscent of waves in the ocean — dyed using an ancient technique called Shibori dyeing.

Green swim trunks

An everyday short made for hiking, biking, running and swimming? Yes, please!

Made with recycled content and available in five different colors, this Everlane short is next level. It’s water-repellent, features active stretch fabric and features a supportive mesh liner.

Blue and white striped swim trunks
J. Crew

Choose from five colors and unlock a modern slim fit, drawstring waist, mesh lining and textured design.

Dark blue swim trunks

Looking for the most versatile swim trunks? Well, you’ve found them. These are great for various outdoor activities, such as swimming, kayaking and running, and come in eight colors.

Man wearing light blue swim trunks
Ted Baker

Ted Baker always gets it right, and these swim shorts are no different.

A classic swim short, they provide comfort, the perfect length and are made with 100% recycled polyester. Choose from three colors.

A pair of gray swim trunks

From the track to the pool, these shorts are perfect for all spring and summer activities.

The versatile shorts can also be unisex, with a mid-thigh length and coming in a rainbow of six colors, raging in size from a XS to a 3XL.

A man in blue swim trunks

Join the club!

We’re talking about Macy’s Club Room, which has some of the best basics. Start your swim collection with one of every color (eight to be exact) that range in size from small to 2XL.

Teal swim shorts

We’re suckers for these swim shorts.

Check out these fun and super soft swim trunks, with a seersucker fabrication and a shorter length to show off some skin and soak up the sun.

A man in blue swim trunks

Reduce, reuse and recycle.

That is the Bonobos model, and now you can recycle with ease when you swim in the Riviera trunks. They come in a pretty sea foam blue color, as well as a plethora of other shades.

A pair of pink and white swim shorts

Check these out!

The checker-print swim trunks are perfect for spring and summer, with a pink and white check pattern and a longer 15-inch inseam length.

A pair of blue shorts
Fair Harbor

Drop your anchor here, in your search for the best swim trunks of 2023.

Rounding out our list, the bestselling Anchor shorts are a great pick for full-coverage board shorts in a whopping 22 colors and patterns.

Check out New York Post Shopping for more content.

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Royal Family’s Favorite Beauty Products


Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy.

Yves Saint Laurent Touche Éclat

Yves Saint Laurent Touche Éclat

Yves Saint Laurent Touche Éclat

Long before she was a royal, Meghan Markle was a beauty lover. This cult-icon concealer/highlighter, which comes in more than a dozen shades, earned a dedicated spot in her routine back in her Suits days for its ability to impart a subtle, lit-from-within glow.

More: Meghan Markle’s Favorite Beauty Products

Houbigant Paris Houbigant Paris Quelques Fleurs L’Original

Houbigant Paris Quelques Fleurs L'Original

Houbigant Paris Houbigant Paris Quelques Fleurs L’Original

Van Cleef & Arpels First By Van Cleef & Arpels

First By Van Cleef & Arpels

Van Cleef & Arpels First By Van Cleef & Arpels

Her wedding fragrance wasn’t the only perfume associated with Princess Diana. In fact, Prince Harry so strongly associated this scent with his mother that he actually used it during therapy to evoke memories of her, he revealed in his memoir Spare.

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Kiehl’s Creme with Silk Groom

Kiehl's Creme with Silk Groom

Kiehl’s Creme with Silk Groom

Kate Middleton’s shiny locks have inspired plenty of envy over the years. Back in 2018, hairstylist Amanda Cook Tyler briefly posted (and then deleted) a picture to her Instagram of her supplies for a royal trip with Kate. Among the collection was this fan-favorite styler, which conditions and smooths with soy and wheat proteins and jojoba oil.

Bobbi Brown Bronzing Powder

Bobbi Brown Bronzing Powder

Bobbi Brown Bronzing Powder

Back in 2016, Princess Eugenie told Harper’s Bazaar that this shimmer-free bronzer is part of her everyday kit. “I do my makeup in the car. I’m really good at doing it on the move,” she said. “I use Charlotte Tilbury and Bobbi Brown—Charlotte’s mascara and Bobbi Brown bronzer. They are geniuses.”

Charlotte Tilbury Full Fat Lashes Mascara

Charlotte Tilbury Full Fat Lashes Mascara

Charlotte Tilbury Full Fat Lashes Mascara

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Clarins Natural Lip Perfector Sheer Gloss

Natural Lip Perfector Sheer Gloss

Clarins Natural Lip Perfector Sheer Gloss

To keep her lips soft and smooth at the 2019 Wimbledon tournament, Kate dabbed on this sheer, shimmering gloss-balm, pulling her lowkey beauty look together. Maybe the appreciation is a family trait—after all, Clarins also made the custom lip color Queen Elizabeth II sported on her coronation day.

Tatcha Rice Enzyme Powder

Rice Enzyme Powder

Tatcha Rice Enzyme Powder

Meghan’s glowing complexion is coveted by many royal fans, and this gentle scrub has long helped her keep it that way. “It just sort of foams on your face and gives you a really subtle exfoliation,” she told Allure in 2017.

Beautiful Color Moisturising Lipstick

Beautiful Color Moisturising Lipstick

Beautiful Color Moisturising Lipstick

Elizabeth Arden held a royal warrant from Queen Elizabeth for over 50 years, and was reportedly in frequent communication with her senior dresser to coordinate her product needs. Though the brand has never revealed what the Queen’s favorite products were, rumor had it that she was a lover of their lipsticks.

More: Queen Elizabeth’s Favorite Beauty Products Have Stood the Test of Time

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Trilogy Certified Organic Rosehip Oil

Trilogy Certified Organic Rosehip Oil

Trilogy Certified Organic Rosehip Oil

Now 28% Off

Floris London White Rose

Floris London White Rose

While Queen Elizabeth never shared her signature scent publicly, she was known to be a fan of Floris, which held a royal warrant from her. Speculation suggests that White Rose may in fact have been her eau, but even without official confirmation, with other fans including the late Prince Philip, King George IV, and Florence Nightingale, the brand still has plenty of clout to brag about.

Essie Nail Polish in Ballet Slippers

Essie Nail Polish in Ballet Slippers

Essie Nail Polish in Ballet Slippers

Now 22% Off

This delicate pink polish has a major royal pedigree. Not only is Kate a fan of the shade, but it was also rumored to be one of the late Queen Elizabeth’s go-tos.

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Bobbi Brown Long-Wear Gel Eyeliner

Long-Wear Gel Eyeliner

Bobbi Brown Long-Wear Gel Eyeliner

Now 28% Off

Kate Middleton made waves for her decision to do her own makeup for her wedding in 2011, but while she may have applied her look solo, she did get some advice on picking out the perfect shades, including this silky black eyeliner that stays on smudge-free.

Dior Dior Eau Sauvage

Dior Eau Sauvage

King Charles is a man who takes his scents very seriously, according to Prince Harry’s memoir, Spare. “He was always sniffing things. Food, roses, our hair. He must’ve been a bloodhound in another life,” Harry wrote. “Maybe he took all those long sniffs because it was hard to smell anything over his personal scent. Eau Sauvage.”

Nivea Skin Firming Body Lotion

Nivea Skin Firming Body Lotion

Nivea Skin Firming Body Lotion

To boost that famous Markle sparkle, Meghan once told Beauty Banter that this drugstore pick was her favorite. “I use this religiously,” she said. “It’s honestly my favorite lotion on the market—it’s so affordable and makes my skin look and feel amazing.”

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Lauren Hubbard is a freelance writer and Town & Country contributor who covers beauty, shopping, entertainment, travel, home decor, wine, and cocktails.


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M&S shoppers can get £155 of summer beauty


Beauty lovers can save money on beauty at M&S when they make their next purchase.

Marks and Spencer’s coveted summer beauty bag has just launched, and this year shoppers can get over £150 of products inside.

It’s not the first year M&S has brought out a beauty bag, but they usually prove to be popular, and once stock is sold out it may not return.

The beauty offering always includes top brands, and the 2023 version is no different, with products from Clinique, Aveda, Nails Inc and many more, including one of M&S’ own fragrances.

This year’s selection of 11 products is worth £155, but shoppers can get it for just £25 if they spend £30 or more.

Buy: M&S Summer beauty bag

Although there is a minimum spend to be able to purchase the bag, the saving still comes to £100.

The good news is that the £30 spend can be across the clothing, beauty and homeware sections, so it’s a chance to pick up summer wardrobe and garden essentials, with the brand releasing plenty of new season items each week.

There are 11 products in the bag, four are full-sized and five are mini but handy for travel.

Full contents include:

  • Clinique Dramatically Different Moisturising Lotion, 50ml (mini)
  • Living Proof Triple Bond Complex, 15ml (mini)
  • Bloom & Blossom Rejuvenating Facial Mist, 100ml (full size)
  • Eyeko Beach Waterproof Mascara, 4ml (mini)
  • Aveda Botanical Repair Overnight Serum, 30ml (mini)
  • Pixi Lip Lift Max, 2.7g (full size)
  • This Works Perfect Legs Skin Miracle, 30ml (mini)
  • Philip Kingsley Elasticizer, 40ml (mini)
  • Nails Inc. Coral Street Nail Polish, 14ml (full size)
  • Dr Paw Paw Tinted Peach Pink Lip Balm, 25ml (mini)
  • Discover Soft Iris, 30ml (full size)

Although there is a minimum spend to be able to purchase the box, the saving still comes to £100.

The good news is that the £30 spend can be across the clothing, beauty and homeware sections, so it’s a chance to pick up summer wardrobe and garden essentials, with the brand releasing plenty of new season items each week.

There are 11 products in the bag, four are full-sized and five are mini but handy for travel.

Full contents include:

Clinique Dramatically Different Moisturising Lotion, 50ml (mini)

Living Proof Triple Bond Complex, 15ml (mini)

Bloom & Blossom Rejuvenating Facial Mist, 100ml (full size)

Eyeko Beach Waterproof Mascara, 4ml (mini)

Aveda Botanical Repair Overnight Serum, 30ml (mini)

Pixi Lip Lift Max, 2.7g (full size)

This Works Perfect Legs Skin Miracle, 30ml (mini)

Philip Kingsley Elasticizer, 40ml (mini)

Nails Inc. Coral Street Nail Polish, 14ml (full size)

Dr Paw Paw Tinted Peach Pink Lip Balm, 25ml (mini)

Discover Soft Iris, 30ml (full size)

The aim of the beauty bag is to include summer-focused products, which either add a fun pop of colour or rejuvenate skin or hair ready for summer days.

Standout products include the Clinique Dramatically Different Moisturising Lotion, which although it’s not full-sized, is still worth £22 and is a perfect size for travel. The moisturising cream delivers soft, hydrated and glowing skin.

The inclusion of the Philip Kingsley Elasticiser hair treatment is also an ideal way to try out the cult-favourite strengthening product.

In order to buy the beauty gift, it needs to be added to your bag before you checkout with other items.

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The Best AAPI Beauty Brands Loved by Hollywood


If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission.

Traditional Chinese medicine (TCM), Ayurveda and gua sha are just a few ancient rituals that have made their way from the East into Western beauty routines in recent years, and we can thank many Asian American and Pacific Islander-founded (AAPI) companies for that. To celebrate AAPI Heritage Month this May, we’ve rounded up some of the best Hollywood-loved beauty brands created by entepreneurs who are authentically honoring and sharing their culture and heritage.

Ahead, see a handful of the best AAPI-founded and -owned beauty labels to support now and forever. From cosmetics founded by celebrity makeup artists to star-loved skincare, shop our favorite picks perfect for spring and summer below, including from Sephora, Thirteen Lune, Ulta, Nordstrom and other major retailers.


Tatcha founder Vicky Tsai created her company after finding inspiration and healing from Japanese beauty rituals while exploring Kyoto. It’s known for its proprietary Hadasei-3 complex of twice-fermented rice, green tea and algae, a concoction “rooted in the nutrient-dense Japanese diet, largely considered the healthiest in the world.”

The brand counts Hollywood makeup artist Daniel Martin (who has worked with Meghan Markle, Michelle Yeoh and Priyanka Chopra) as its Head of Education & Artistry. His top picks include the Water Cream, a moisturizer that “feels like a burst of water on the skin. It hydrates underneath makeup and works especially well with any type of foundation on top of it.” He also loves the Liquid Silk Canvas ($54): “Think of this as the makeup magnet for longwear foundations. This primer locks down foundation for hours of wear without oxidizing your foundation color.”

Tatcha Liquid Silk Canvas $54

Buy now

Tower 28

One of the few beauty brands to earn the National Eczema Association’s Seal of Acceptance, Tower 28 was founded by longtime beauty executive Amy Liu as a way to address her sensitive skin while creating a brand that served all skin tones. The brand only uses clean, non-toxic ingredients that won’t irritate the skin — you won’t find allergens or irritants such as fragrances (not even natural ones), mineral oil, talc, solvents, phthalates, nanoparticles, parabens and sulfates, to name just a few. Tower 28 also complies with European Union regulations for cosmetics, so none of the 1,300-plus banned ingredients are here, either.

In addition to supporting organizations such as Heal the Bay and Stop Asian Hate, the company supports BIPOC-owned small clean beauty businesses by way of its Clean Beauty Summer School, a 10-week virtual mentorship program. Shop the brand’s best-selling facial sprays, tinted sunscreen foundations, lip glosses (a favorite of Olivia Rodrigo and Khloe Kardashian), OneLiner (spotted on Hailey Bieber), cream bronzers, mascara and more at Tower28.com, Sephora and Credo.

Tower 28 SOS Skincare Set

Tower 28

Tower 28 SOS Skincare Set $64

Buy now

Good Light

Founded by fashion editor and entrepreneur David Yi, Good Light aims to make everyone’s skin glow by strengthening the skin barrier with effective, cruelty-free and sustainably-sourced ingredients (like meadowfoam seed oil, meshima mushroom, squalane and hyaluronic acid). The brand is manufactured in South Korea and doesn’t use any of the 1,300 ingredients banned by the E.U. It donates one percent of sales to True Colors United, a nonprofit organization committed to ending homelessness among LGBTQIA+ youth. Shop Good Light at its website and at Ulta in stores and online.

Good Light Moon Glow Milky Toning Lotion


Good Light Moon Glow Milky Toning Lotion $22

Buy now

The Things We Do

Hollywood-loved aesthetics nurse injector Vanessa Lee debuted her Downtown Los Angeles beauty bar, The Things We Do, in 2019 to bring the East’s beauty routine scene to the West. (Jessica Alba, Cardi B, Kourtney Kardashian and Lucy Hale are among clients.) The medispa has since expanded to Venice and her hometown of Chino Hills (a third outpost is coming to O’ahu), and it also offers a skincare line of face oils, nourishing sleeping masks and moisturizers, serums and more to address hyperpigmentation, acne, dryness and other skin concerns.

The Things We Do Liquid Lift Sleeping Mask $62

Buy now


Recently seen on Shark Tank, Youthforia was founded in Hong Kong during the pandemic by entrepreneur Fiona Co Chan, whose skincare testing process includes sleeping in her playfully-packaged products. The eco-conscious brand doesn’t use fossil fuels and instead uses at least 90 percent naturally-derived and renewable ingredients. The result: nourishing and sustainable products that work with the skin’s natural pH, protect from environmental pollutants and leave the skin looking and feeling healthy.

Youthforia Pregame Setting Spray


Youthforia Pregame Setting Spray $36

Buy now

Patrick Ta

Shay Mitchell, Gigi Hadid and Emily Ratajkowski are just a few of celebrity makeup artist Patrick Ta’s starry clients. The Vietnamese-American entrepreneur founded his namesake brand in 2019 to share his glamorous beauty experience beyond the A-list world.

Patrick Ta Major Major Dimension II Rose Eyeshadow Palette



Patrick Ta Major Major Dimension II Rose Eyeshadow Palette $70

Buy now

Em Cosmetics

After being named Lancôme’s first Vietnamese-American ambassador in 2010, pioneering beauty influencer Michelle Phan debuted her own line, Em Cosmetics, in 2013 with L’Oréal. She eventually bought her brand back and relaunched it in 2017, focusing on effortless makeup bag essentials with skincare benefits.

Em Cosmetics Lip Cushion Tinted Lip Luminizer


Em Cosmetics

Em Cosmetics Lip Cushion Tinted Lip Luminizer $24

Buy now


After visiting India for the first time as an adult, Michelle Ranavat wanted to create a way to celebrate and share her culture. The result is her namesake skin and hair care brand inspired by Ayurvedic beauty rituals — think clinically-tested, botanical-powered products such as the Brightening Saffron Serum, the Renewing Bakuchi Crème and the Regenerative Veda Bond Complex Shampoo. (Mindy Kaling, Gywneth Paltrow and Hailey Bieber have used Ranavat.)

Ranavat Renewing Bakuchi Creme


Ranavat Renewing Bakuchi Creme $95

Buy now


Founded by Grand Slam champion Naomi Osaka, Kinló specializes in skincare and sun care formulated for melanin-rich skin. After discovering common misconceptions about melanoma in Black and Brown skin, Osaka decided to create a brand dedicated protect the skin against 978 percent of UV radiation without the ashy finish. It uses non-nano, 100 percent mineral sunscreen, reef-safe SPFs and vegan- and cruelty-free ingredients.

Kinló Summer Suncare Essentials


Kinló Summer Suncare Essentials $55

Buy now

Pink Moon

Pink Moon was founded by Lin Chen as a way to share her Chinese heritage. Inspired by astrology, reiki, aromatherapy, crystals and Traditional Chinese Medicine (TCM), the skin-care and wellness brand offers gua sha facial tools, rose face mists and perfume oils infused with rose quartz powder (the stone represents self-love and compassion) and creamy clay cleansers co-created with astrologer Evelyn Zuel.

Pink Moon Rose Quartz Magic

Pink Moon

Pink Moon Rose Quartz Magic $100

Buy now


Created by Taiwan-bred beauty executive Amy Chou Granger (who previously worked at L’Oréal and Estée Lauder and who holds a masters degree in engineering from MIT), Gen Z-focused vegan makeup brand M2Ü NYC offers affordable cosmetics with skin-care benefits, such as colorful eye pencils infused with hydrating jojoba oil and vitamin E, pearly luminizers with hyaluronic acid and more, all under $12.

M2Ü NYC Eye Crayons


M2Ü NYC Eye Crayons $6

Buy now

Emilie Heathe

Makeup artist and beauty industry veteran Emilie H. Rudman created clean beauty brand Emilie Heathe as a way to reconnect with her Korean heritage. The company incorporates Asian-inspired ingredients into its nail and lip products, and the stylish packaging nods to architectural design.

Emilie Heathe The Hot Toddy Trio

Neiman Marcus

Emilie Heathe The Hot Toddy Trio $80

Buy now

House of M

After Vietnamese founder Anne Oliver discovered the mood-boosting effects of saffron while battling postpartum depression, she harnessed its power into her vegan and cruelty-free skincare brand, House of M. The line features the Saffron Miracle Serum, the Silk Night Concentrate, the Clean Skin Polish and the Glow Jelly Mask ($35-$98), all formulated to leave the skin looking radiant, reduce redness and balance sebum production. (Chelsea Handler has used the brand.)

House of M Saffron Miracle Serum


House of M Saffron Miracle Serum

Buy now

Pili Ani

Founded by Filipina mother-daughter duo Rosalina Tan and Mary Jane Tan-Ong, Pili Ani’s hero ingredients are the hydrating and glow-giving pili nut and elemi oils sourced from the Asian country’s trees. Among its best-sellers is the Deep Detox Volcanic Exfoliating Mask, which uses harvested mineral-rich ash from Mt. Mayon (the Philippines’ most active volcano) and Amazonian clay to cleanse, exfoliate and detoxify the skin. Celebrity aesthetician Joshua Ross and social media star Bretman Rock love the brand.

Pili Ani Deep Detox Volcanic Exfoliating Mask $55

Buy now

Glamnetic Natural Lash Extension Kit

Thai entrepreneur and artist Ann McFerran created Glamnetic to simplify the lash application process. The brand’s magnetic eyeliner and false eyelashes stick together seamlessly to instantly enhance your peepers.

Glamnetic Natural Lash Extension Kit $45

Buy now

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Washmart introduces innovative laundry solutions



New Delhi [India], May 31: Washmart, the trailblazing laundry and dry cleaning business, is revolutionizing the industry with its exceptional services and unwavering commitment to excellence. In an unorganized market plagued by inefficiencies, Washmart sets a new standard by delivering unparalleled quality and convenience at affordable prices. With a pan-India presence and a rapidly growing market value, Washmart shines as a beacon of reliability and efficiency.

Washmart offers a wide range of services, including laundry service, dry cleaning service, and shoe cleaning service. Whether it’s clothing, household items, or shoes, Washmart ensures the utmost care and attention to detail in cleaning and maintaining them. With state-of-the-art imported machines and world-class eco-friendly chemicals, Washmart guarantees exceptional results while prioritizing environmental sustainability.

The laundry and dry cleaning sector faces significant challenges due to its highly unorganized nature, with approximately 80-90 per cent of the industry operating in a scattered and disorganized manner. However, amidst this chaos, Washmart stands out with its exceptional services backed by unbeatable capital costs, a dedicated workforce, cutting-edge imported machines, and world-class eco-friendly chemicals. Washmart’s commitment to excellence has allowed it to achieve an annual growth rate of 20 per cent and establish a market value estimated at Rs 5,200 crores.

Recognizing the potential of the laundry and dry cleaning sector, Washmart extends lucrative franchise business opportunities to aspiring entrepreneurs. The franchise model provides numerous benefits, allowing franchisees to minimize inventory risk, wastage, and compliance requirements. Moreover, Washmart offers ongoing operational support, comprehensive training, and a proven business model to ensure the success of its franchisees.

By joining the Washmart franchise network, entrepreneurs can tap into a rapidly growing market and leverage the brand’s reputation and established customer base. The laundry franchise and dry cleaning franchise opportunities present a pathway to both return on investment (ROI) and passive income for individuals looking to venture into the lucrative laundry and cleaning business.

Washmart’s ultimate vision is to become India’s leading laundry and drycleaning service provider, offering 100 per cent hygienic and eco friendly services.The brand’s exceptional services have garnered positive reviews, showcasing their efficiency and dedication to exceeding customer expectations. Washmart embraces innovation to consistently set new standards for the industry and deliver an unmatched laundry experience.

Washmart’s commitment to convenience is evident in its user-friendly online platform. Customers can easily place their orders and have a pickup partner collect their clothes from their doorstep. The cleaned garments are promptly delivered back, ensuring utmost convenience and peace of mind. Franchisees play a vital role in upholding the brand’s commitment to delivering timely and high-quality services to customers.

Washmart’s exceptional laundry and dry cleaning services have established it as a visionary and pioneer in the industry. With its unwavering commitment to excellence, the brand has reshaped the industry landscape and set new standards for reliability and efficiency. Additionally, Washmart’s franchise business opportunities provide aspiring entrepreneurs with a chance to tap into the lucrative laundry and cleaning sector while benefiting from a proven business model and ongoing operational support. Experience the difference with Washmart and transform your laundry experience today. website:- https://www.washmart.in

(Disclaimer: The above press release has been provided by ATK. ANI will not be responsible in any way for the content of the same)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: May 31 2023 | 4:05 PM IST

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Kmart eyes Gen Z for beauty, storage product sales


Discount retailer Kmart plans to court Gen Z beauty fans and storage fanatics as it works to extend its winning streak by expanding some of its most popular product ranges.

The social media-savvy Generation Z shopper had become increasingly important, the boss of the Wesfarmers-owned retailer, Ian Bailey, told investors at a strategy day on Tuesday. Bailey said the demographic would be a focus as the company developed new products.

Kmart Group boss Ian Bailey says the discount retailer is also a product developer.

Kmart Group boss Ian Bailey says the discount retailer is also a product developer. Credit: Wayne Taylor

Kmart has been reaching young shoppers via social media, and in a presentation, the company said it had generated 3.3 billion impressions across search and social media platforms in the 12 months to December.

“Beauty and storage are examples of existing categories where we are looking to build out our current range,” Bailey said.

“Beauty is a category where we see a strong consumer demand for value, especially among younger customers.”


Social media content about Kmart’s storage solutions has boomed in recent years, with TikTok content creators making clips about the group’s organisation products garnering millions of views.

“Storage is a category where our products, delivered with design and value in mind, have historically been well received by customers – but further opportunities exist to expand the breadth of the offer,” Bailey said.

Kmart has been a beneficiary of rising costs of living and revenue for Kmart Group, which includes fellow discount retailer Target, hit $5.7 billion for the six months to February.

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I’ve interviewed NBA stars, now I’m an


A VIRAL sports journalist with millions of fans, Miss Universe judge and now head of her own beauty empire, it’s hard to believe Emily Austin is just 21 years old.

Sports personality Emily Austin is more than just a pretty face and has the accolades to prove it, especially with her new skincare line, People’s Beauty.

Sports personality Emily Austin is the founder of the skincare line, People's Beauty


Sports personality Emily Austin is the founder of the skincare line, People’s BeautyCredit: Emily Austin/People’s Beauty
She removed the pink tax on her vegan, cruelty-free, and gender-neutral skincare line


She removed the pink tax on her vegan, cruelty-free, and gender-neutral skincare lineCredit: Emily Austin/People’s Beauty

Born and raised in New York, Emily Austin is no stranger to the fast-paced media industry.

She began interviewing NBA players and athletes at 18, and by 21 years old, she has interviewed about a hundred people across sports, entertainment, and politics, and judged the Miss Universe pageant.

Emily started her Instagram Lives with the likes of Enes Kanter, Carlos Boozer, and Mitchell Robinson during the pandemic, after sliding into their DMs.

“I’m sure my physical appearance helped. I’m not going to deny that,” she said in an exclusive interview with The U.S. Sun.

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Now, she has turned her attention to a new entrepreneurial endeavor as the founder of People’s Beauty, which aims to fight the “pink tax”.

“We have predominantly women ordering it, but it’s not a product made just for women, so why should anyone pay for a pink tax?” she said.

The pink tax refers to the price market women’s health products, such as tampons, and feminine pads. 

”I’m over here buying male deodorant, buying male razors,” she admitted, because their products are cheaper.

Among People’s Beauty’s key ethos is to eliminate the “pink tax” from their pricing.

According to the company’s website, ”our skincare doesn’t know which gender you are, and neither do our price tags!”

Like many other influencers, the onset of the coronavirus pandemic helped Emily grow her presence online.

With over 1.1 million followers on Instagram, she’s taking her online fame and using it to amplify her company.

When she was 17 years old, Emily competed in the Miss New York Teen USA pageant, and thought she was a shoo-in for the crown, but didn’t place high.

The experience came full circle when she was selected to be part of the 2023 Miss Universe judging panel.

”When I was 17, I would tell everyone it’s rigged, and then when they invited me to be the judge, I was like, ‘Wow, now I’m gonna find out’,” she said.

”There is no cheating. It is as clean as it gets.”

Originally soft-launched in May 2021, Emily took charge as founder of People’s Beauty ahead of the brand’s relaunch in April.

“No one was investing the right marketing and PR into pushing the brand,” she said.

All of the products are vegan, cruelty-free, non-toxic, and free of parabens, sulfates, phthalates, silicone, dyes, and fragrances with recyclable packaging.

Emily shared that she’s always been a lover of skincare and makeup, but the non-profit organization Peta [People for the Ethical Treatment of Animals] truly opened her eyes.

PETA opened her eyes to animal cruelty in the beauty industry


PETA opened her eyes to animal cruelty in the beauty industryCredit: Emily Austin/People’s Beauty

This “a-ha” moment made her refuse to support brands that test on animals, which, she later found out, were many.

She is trying to break the narrative that skincare is only for women with her gender-neutral products.

“People’s Beauty is a breath of fresh air,” she said. “If I’m going to invest in this, then I’m giving it my all.”

The Originals actor Nathaniel Buzzolic is one of the many celebrities and influencers who uses the products.

”He did a Get Ready With Me type video, but only using People’s Beauty, and the feedback on it was fantastic.”

”I’m glad that Nate and many other men are helping me break this narrative that People’s Beauty is only for men,” she said. ”It’s called People’s Beauty, not woman’s beauty.”

Emily added: “One of the best things that I’m proud of is how affordable it is to get a month and a half worth of skincare.”

The Essentials Kit, $105, consists of five core products that are the best bang for your buck from the company, like a cleanser, toner, face cream, and more.

She works directly with the chemist alongside her esthetician and takes a hands-on approach.

Emily works directly with the manufacturer alongside her esthetician


Emily works directly with the manufacturer alongside her estheticianCredit: Emily Austin/People’s Beauty

She is even planning a trip to South Korea because she wants to have a hands-on relationship with her manufacturer and show her customers that it’s cruelty-free.

The driven young woman is a jack of all trades with no plans of stopping anytime soon.

Her journalistic career picked up after she got athletes, who followed her on social media, to agree to go on Instagram Lives and connect them with their fans.

Since then, her career skyrocketed, which led her to take a temporary academic leave from Hofstra University, where she was studying journalism.

She plans to begin college classes online at Touro College soon.

“I’m content. I’m not completely happy with where I’m at, but I do have big plans for the future. Every single project that I’m pursuing right now, I’d love to only see grow,” she said.

“The game plan now is to pursue my show called The Hoop Chat with Emily Austin,” where she’ll have basketball-related guests “come on and talk some hoops.”

She even joked that with her ambition she might run for Congress one day.

“Being busy makes me genuinely happy,” she admitted excitedly.

Next on her game plan is to pursue her show called The Hoop Chat with Emily Austin


Next on her game plan is to pursue her show called The Hoop Chat with Emily AustinCredit: Emily Austin/People’s Beauty

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Former Wimbledon star’s formed skincare brand and


TENNIS legend Ana Ivanovic is enjoying retirement alongside Bayern Munich legend Bastian Schweinsteiger while running her own skincare brand.

Former world No1 Ivanovic enjoyed tremendous success throughout her 12-year career as she won the 2008 French Open and shared the court with some of the all-time best, such as Maria Sharapova.

Ana Ivanovic has launched her own skincare brand after retiring


Ana Ivanovic has launched her own skincare brand after retiringCredit: Getty Images – Getty
Ivanovic enjoyed tremendous success in tennis as she won the 2008 French Open


Ivanovic enjoyed tremendous success in tennis as she won the 2008 French OpenCredit: EPA

The Serbian star retired from the sport in 2016 and is now focused on her new family life alongside husband Schweinsteiger and is expecting her third child after sons Luka and Leon.

The 35-year-old athlete met the ex-Manchester United player in 2014 shortly after he helped Germany win the World Cup in Brazil.

Ivanovic told Essentially Sports: “We actually met through a common friend. He was friends with the coach of Angelique Kerber. And of course, I’m friends with Angie.

“So we met in New York. Yeah, right after [the World Cup], and yeah, to be honest, I didn’t really follow football at that time. But yeah, it was interesting.”

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Ivanovic has found a new passion after launching her own organic skincare brand called Ana Ivanovic Natural Performance.

The tennis star created her own line after struggling to find something sustainable and so all of her products are vegan as well as cruelty-free.

Ivanovic recently said: “Well, I think with the age you realise the importance of skincare. When you’re young, you don’t really think much about you know, cleaning your face or hydrating it.

“Then, of course, as I got a little bit older and travelling around the world and you’re playing in different conditions, you start to struggle sometimes with keeping the hydration or whatever other issues a person might have.

“So I was always searching for something organic because that’s something that I live by. So I wanted to find something sustainable and organic. And I really struggled to find something in this division that really works.

“So, in that search, I decided to create my own line. So I’m very, very excited because it’s something that works. It’s something that I use on a daily basis. And it’s also very innovative.

“So we are really combining the best of both worlds while still being conscious of not only the people but also the planet.”

Ivanovic finally decided to launch her own business after drawing inspiration from actress Jessica Alba.


Ivanovic married ex-Manchester United player Bastian Schweinsteiger in 2016


Ivanovic married ex-Manchester United player Bastian Schweinsteiger in 2016Credit: AFP
Ivanovic and Schweinsteiger have two children and are expecting a third


Ivanovic and Schweinsteiger have two children and are expecting a thirdCredit: AFP

She said: “So we lived in Chicago for three years. And actually, our kids are born in Chicago. So while being there, and being so conscious about being organic, and being natural, I was always searching for different products.

“So I tried some of her [Alba’s] products. And of course, over the last year, she developed enormously and but in the beginning, she was also doing lots of kids, organic shampoos, and hand wash and laundry detergents and diapers and wipes and so on. So they started to explore that and to use it with my kids in the beginning.

“So it was kind of inspiration for me to create something of my own, because like I said, I started really to become more like not only a fashion lover but also a beauty lover as my career was towards the end because I started to have a little more time and then of course now with the kids as well you don’t have time.

“So it was important for me to create something that it’s easy to use and very quick because I don’t want to spend even 15 minutes in a bathroom. Like I want to do it in three minutes and to be ready and to have my skin ready and hydrated. So this was also one of the things that I kept in mind, from my personal experience.”

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eBay Ads UK Data: Festival Fever is Back


According to recent research conducted by eBay Ads in the UK, with less than a month until the Glastonbury Festival, it has been revealed that a significant proportion of Brits (20%) intend to prioritize attending festivals over going on traditional holidays this summer.

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The study suggests that the country will experience a widespread surge of festival fever, with the upcoming festival season anticipated to surpass previous years.

Furthermore, the survey of UK consumers revealed that nearly three out of ten Brits (28%) anticipate the upcoming festival season to be the largest since the pandemic. Additionally, 22% of respondents expressed that they are more excited about this festival season since before the pandemic hit.

Meanwhile, millennials will play a prominent role in festival attendance during the upcoming summer. Among respondents aged 25-34, a significant percentage of nearly four in ten (38%) expressed a higher inclination to attend festivals this year, citing the absence of such events in previous years due to Covid-19 restrictions. And three in ten (28%) in this age group have plans to attend multiple festivals.

Don’t count out Generation X as it will also be actively participating in festivals this year. The eBay Ads research revealed that one in five individuals (21%) within the age group of 45-54 have expressed their intention to attend at least one festival this summer.

“After a few years riddled with cancellations and uncertainty, festival fever is back and Brits are gearing to participate in summer festivals with a vengeance,” said Upasana Gupta, GM, eBay Ads UK.

eBay Ads: Fashion Items Drive Festival Purchases

The survey also found that more than a fifth (21%) of UK consumers have already begun their festival shopping, preparing for the upcoming summer events.

Not surprisingly, fashion items, such as clothing and footwear (e.g., festival outfits, waterproofs, wellies), accessories (e.g., sunglasses, hats, jewelry), and bags (e.g., rucksacks, bum bags), were high on the priority list for consumer purchases.

Nevertheless, despite the proactive “punters,” eBay search data indicates that the quest for last-minute looks will remain a trend this year. For instance, in the week leading up to Glastonbury 2022 (13 – 19 June), searches for ‘bucket hat’ and ‘denim shorts’ witnessed an approximate 30% increase compared to the previous week (6 – 12 June).

“Fashion is inevitably still a priority for many, with clothing, accessories and bags topping the list of items festival-goers are planning to buy over the next few months,” added Gupta.

Festival-Driven Recommerce

With the ongoing boom of the circular economy, the interest among Brits in purchasing pre-loved festival items continues to grow as “financial constraints and sustainability concerns pique Brits’ interest in pre-loved items,” added Gupta.

eBay Ads found that nearly a quarter (24%) of UK consumers express a higher likelihood of buying second-hand festival items this year, primarily driven by financial constraints. Additionally, over one in five individuals (21%) are inclined to opt for second-hand purchases as a means to shop more sustainably.

Among Brits who have plans to purchase festival items this summer, more than a third (36%) have expressed their intention to prioritize sustainable options for festival essentials, such as eco-friendly glitter or solar-powered lights.

Additionally, 32% of respondents plan to buy second-hand clothing, while more than a quarter (26%) are on the lookout for second-hand camping items and equipment.

Recommerce is growing and even in niche categories like festivals, it can be a boom for sellers who cater to such seasonal needs. “Brands and sellers alike would benefit from offering options that meet the Brit festival goers needs,” concluded Gupta.

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7 Age Old Nuskas That Are Now Stand Alone Beauty


I’m one of the lucky few who has had the pleasure of living with her grandmother since a very young age. The only time I disliked her, however, was when she insisted on giving me a champi with a smelly oil concoction. Or when she mixed up curd and lemon to put on my hair. ‘Nuskha’ she would call it and now that I’m all grown up with a healthy head of hair even after all the hair experiments, I those rituals a big thank you.

What I hated back then is now a part of my self-care Saturdays. Understanding the significance, many beauty brands have gone on to create stand-alone products using the essence of these popular at-home traditional beauty rituals. So from hair care to skincare, here are a few age-old rituals that are now bottled for us to make best of it.

Hair Oil

How could I not begin with this one? Sitting on the floor while my grandmother tugged at my hair and tied them into tight braids is a core memory. Back then, her nu ska was mixing warm Coconut Oil with castor oil and aloe vera gel. Thankfully, we don’t have to go through the messy process of mixing oils with products specifically targeted to give you a champi.

hair oil nuska

The Inde Wild Champi Hair Oil gained popularity because of this very touch of nostalgia, along with its nutritive ingredient list of course. It is an all-in-one hair treatment with a rare combination of 11 ingredients–Hibiscus, Brahmi, Castor Oil, Sesame Oil, Coconut Oil, Almond Oil, Indian Argan Oil and Vitamin E. These work in unison to strengthen each strand of hair from root to end.

Another hair oil that fits the bill is the Fable & Mane Holi Roots Treatment Oil. It is infused with potent plant roots like Ashwagandha and Dashmool that help strengthen the scalp and calm the nerves. The addition of Castor Oil makes this product rich in fatty acids, which helps it nourish and moisturise the hair.

Ubtan & Multani Mitti

ubtan nuska

Be it a gram flour face pack or a multani-mitti one, the glow after remains unmatched. The RAS Farm Fresh Radiance Ubtan is additionally enriched with Saffron to reduce pigmentation, Masoor Dal to naturally exfoliate, Almond Flour to protect against UV rays and Calendula to calm inflammation. An alternative to this is the Bare Necessities Multani Mitti Face Pack which removes dead cells and excess oil, leaving skin feeling clean and refreshed. Both these options can be mixed with either water or rose water, which brings me to my next ingredient.

Rose Water

rose water nuska

Who needs fancy toners when we’ve got rose water? Apart from its cooling and refreshing properties, rose water is anti-inflammatory and antibacterial. It reduces redness and acne while balancing out the skin’s complexion. This natural toner works well for all skin types, especially for oily and acne-prone skin. The Pixi Rose Tonic not only contains Rose Flower Extracts but also Elderflower to soften and Chamomile to soothe the skin. Sadhev Rose Water and Juicy Chemistry Rose Water are both pure rose water alternatives.


ghee nuska

My hatred for ghee aside, it has many skin and lip care benefits. It is rich in antioxidants and helps reduce damage from free radical damage. It is mainly used to soften and hydrate the skin and when applied on the delicate under-eye area, it improves dark circles. The Soultree Lip Balm contains Hibiscus to nourish the lips, Honey to exfoliate them and of course, Organic Ghee to moisturise them.

The Kapiva Ayurveda Ghee Kumkumadi Body Butter promises 24 hours of moisture, crediting its pure Ghee content. It is a lightweight and non-sticky formula that smells of earthy Sandalwood.

Another product that contains Ghee purified by the age-old Ayurvedic process of washing A2 Ghee 100 times is the Shankara Gheesutra Face Emulsion. The rich, buttery texture of this product penetrates into the deepest layer of the skin and rejuvenates skin cells. With regular morning and night use, the emulsion promises radiant, firm and smooth skin.


neem nuska

Neem has been used from time immemorial for its healing properties. No wonder it’s such a popular nuska for treating acne and reducing inflammation. Its antibacterial properties fight acne-causing bacteria and control oil production in the skin. Now, you don’t need to run off to boil a handful of fresh neem leaves in water–you can just use these products. Dr. Sheth’s Neem & BHA Spot Clarifying Serum goes deep into the pores and dissolves the oil and dirt trapped in them. This helps prevent further breakouts and clear the skin.

Blossom Kochhar Neem & Tea Tree Toner is additionally enriched with Niacinamide, Witch Hazel Leaf Water, Tea Tree Oil, Rose Hip Oil and Aloe Vera Juice. All these ingredients together unclog and tightens the pores–leaving the skin looking brighter and feeling softer.


haldi nuska

Indians love their Haldi so it’s not surprising that it makes its way into many beauty nuskas. Heck, we have an entire wedding ritual around this ingredient. Turmeric inhibits the production of melanin and cures hyperpigmentation. It helps fade away blemishes and even out the skin. Although daily usage can stain the skin yellow, brands have found away to work around this and make their products daily friendly.

Deepika Padukone’s self-care brand 82°E has come out with a new Turmeric Shield Sunscreen with added ceramides to trap moisture into the skin. Kama Ayurveda Suvarna Haldi Chandan Face Pack is a call back to the use of multani mitti, with added haldi and chandan. This mask works at purifying the skin,  curbing excessive sebum secretion and cooling the site of active acne.


saffron nuska

Saffron is sold by the gram just like gold because of it’s fragrant aroma and unique colour. It holds antibacterial traits that makes it a go-to ingredient for home-remedies and nuskas. From fighting acne to treating dark spots, this precious spice does it all. The Ghar Soap Sandalwood And Saffron Soap benefits the ingredient’s skin brightening and exfoliating properties. Prolonged usage of this soap promises fading of scars, sun spots, dark patches and blemishes.

The Amala Earth Geranium & Saffron Soap is again, a brightening and rejuvenating soap with Rose, Geranium, Olive and Coconut oil infusions.

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