A DEPARTMENT store has announced a new offering, bringing inclusive shoes to five locations.
Macy’s announced a plan to sell a new line of footwear that includes “ladies with a larger size.”
1
Ahriana Edwards, Vaila Shoes founder and chief executive officer, said she started her fashion brand after struggling to find her size in-store.
“I’m starting with extended shoe sizes to prove a point,” she said to Future Founders, a fellowship website for entrepreneurs.
Vaila Shoes will have a Spring and Summer collection at five Macy’s locations in the U.S.
The shoes will range from sizes 9 to 14.
The collection offers loafer shoes, heels and flats – perfect to dress up or down.
Prices range from $77 to $84 for the available pairs in Macy’s stores.
Edwards, 24, wears size 12 shoes and said her struggle to find the right fit inspired a whole brand.
“My goal is to reimagine what it means to be that go-to stop for women’s businesswear.”
“How can a woman truly show up as her best self to work, to a space that was likely not designed for her, if she can’t find a shoe that fits her foot or clothing that fits her body,” she added.
Edwards also partnered with Sean “Diddy” Combs’ network, Empower Global, a fellowship program for new Black-owned businesses.
“Vaila paints the picture of stepping into underrepresented, undervalued spaces…It paints the picture of what it means to be available, to create a community who sees, and loves, that woman, all women, exactly as she is,” Edwards said.
MORE SHOES AT MACY’S
Macy’s and Reebok have also decided to partner up.
The athletic clothing brand will sell new collections at Macy’s locations ranging from $25 up to $85.
Reebok mentioned that their current collection with the department store is perfect for customers looking to update their casual wardrobe, or customers who need training clothes.
MACY’S GREEN COLLECTIONS
Macy’s also announced that new products from its online store will become greener.
The company created an online section for brands with sustainable action plans – highlighting brands like Levi’s, Adidas, and Dior.
Customers who purchase items through Macy’s website will see a new charitable donation option.
Macy’s said it will partner with eco-friendly organizations and collect proceeds at checkout.
Department store shoppers may want to hurry – an iconic brand is closing all its stores soon.
Also, some Americans are missing out on a large payment – see if you are eligible.