BBC Studios Launches Eco-Friendly Fashion in South Korea

“In the current climate crisis caused by environmental pollution, the BBC Earth apparel line was launched with the goal of making it easier and more convenient for consumers to experience eco-friendly values,” says Lee Soon-seop, chairman, Cowell Fashion, “Based on nine offline stores and an online mall, we will start by introducing the values that BBC Earth represents in this clothing collection to Korean consumers, and after establishing ourselves as an eco-friendly lifestyle outdoor apparel line in Korea, we plan to expand to China and Asia. We are confident that we can reach out to many more target markets who realize the seriousness of the climate crisis and the importance of going green, and that our clothing range will be a good choice for them.” 

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