Beauty brand La Mior expands vegan skincare offering

Clean beauty brand La Mior has diversified its product offering and launched its all-new ‘Glass Skin Flawless Filter’. The product is a complexion-boosting multipurpose liquid glass filter made from botanically sourced ingredients.

“This ultimate face base product is weightless, smooth, multi-purpose and easy to apply, thereby being the perfect aide for working women and even the millennial moms, who are often hard pressed for time,” said La Mior’s co-founder Aakriti Jayant Chhaparia in a press release on April 26. “With one single product, one can get the most radiant glass skin within a jiffy. It is infused with superfoods, namely chamomile, squalane, watermelon and Niacinamide, among others, and comes in multiple flexible shades for all skin tones.”
 
The product is designed to give the appearance of a soft-focus social filter effect in real life. The brand’s main customer base is Gen Z and millennial shoppers and so it’s social media inspired launch caters to frequent social media users. The Glass Skin Flawless Filter comes in six shades and can be used as a sheer base, a mixer for foundation, a pre-foundation base layer, and a post-foundation highlight. 

“Our mission is to create a complete makeup-skincare hybrid portfolio across different segments, including eyes, cheeks, lips, face, body etc, which is conducive to the Indian skin type,” said La Mior’s co-founder Shaunak Chhaparia. “Thanks to our manufacturing prowess and R&D mechanism, we have carved a niche for ourselves in the Clean Beauty Segment, merely by working on a need-based proposition.”
 
La Mior is a PETA-certified, vegan, and cruelty free brand and retails from its dedicated e-commerce store. Husband and wife duo Aakriti Jayant Chhaparia and Shaunak Chhaparia launched La Mior with the aim of developing makeup-skincare hybrid products.