Sustainable fashion brands are often at the forefront of innovation in the fashion industry, developing new materials and production processes that are more eco-friendly and sustainable. Here’s some brands to keep on your radar that are encourage innovation and promote the development of more sustainable practices in the fashion industry.
A well-known American clothing company, Hanes has implemented several eco-friendly initiatives, such as reducing water consumption during manufacturing and using recycled materials in their products. They have also introduced an EcoSmart line of products made with recycled materials, and the company has set a goal to reduce its carbon footprint by 50% by 2030.
Mara Hoffman is a sustainable fashion brand that uses eco-friendly materials in its products, like Tencel and organic cotton. Hoffman also uses recycled materials in their manufacturing processes. The brand partners with organizations that promote sustainability, too. Sustainable Apparel Coalition is one example.
Sheep Inc. is a sustainable fashion brand that produces high-quality knitwear made from sustainable and biodegradable materials. The company states on its website that it is committed to using regenerative and carbon-negative practices — they also use a traceability system to ensure transparency in their supply chain.
This is an up-and-coming sustainable activewear brand that uses recycled materials in its products, such as recycled water bottles and fishing nets. The company is committed to ethical and sustainable practices, including fair labor standards and reducing waste in their manufacturing processes. Girlfriend Collective also partners with Sustainable Apparel Coalition.
A well-known outdoor clothing brand that is known for its long-time commitment to sustainability, Patagonia uses sustainable materials such as organic cotton and recycled polyester in their products, and they also prioritize fair labor practices and reducing waste in their manufacturing processes. Patagonia is also involved in several environmental initiatives, like supporting grassroots environmental organizations and advocating for public lands protection. Patagonia focuses on sustainability initiatives to promote environmental stewardship and encourage others to take action.
An office staple, Allbirds is a sustainable footwear brand that uses eco-friendly materials such as wool and eucalyptus in their products. The company is committed to reducing their carbon footprint, and they have implemented several sustainability initiatives such as using recycled materials in their packaging and offsetting their carbon emissions.
Everlane is a sustainable fashion brand that is committed to transparency and ethical practices. The company uses sustainable materials such as organic cotton and recycled polyester in their products, and they prioritize fair labor practices and reducing waste in their manufacturing processes. Everlane is also involved in several environmental initiatives, like reducing water consumption in their production processes and using recycled materials in their packaging.