La Jolla skincare line launches eco-friendly beauty bars


BRIXY, a La Jolla-based eco-friendly line of hair and skincare products, is helping to make the planet plastic free one bar of soap at a time.

“We took that heritage of using really safe, clean ingredients (that were also) naturally effective to (create a great product) without any plastic packaging ,”said the company’s CEO Trey Vilcoq.

Vilcoq and BRIXY founder Kevin Brodwick aren’t new to the clean skincare space — years ago they founded Thinkbaby and Thinksport, two companies that offered safe sunscreens and BPA-free baby bottles.

After selling both brands in 2020, the pair looked to create a line of hair and skincare bar products that are “good for you and the planet.” Two years later, they launched BRIXY, offering a range of body washes, shampoos and conditioners packaged as bars instead of in plastic bottles.

Each bar is made with cruelty-free, vegan and clean ingredients, including coconut oil, argan oil and shea butter. Instead of using sulfates, phthalates or parabens, Vilcoq says their products use gentle and formaldehyde-free cleansers. The bars are wrapped in recyclable and biodegradable packaging with pops of color.

Since the brand launched in 2022, the company has saved over 200,000 plastic bottles, Vilcoq said. One bar of body wash replaces at least two plastic bottles and each shampoo and conditioner bar saves an average of three plastic bottles.

Body wash bars cost $5.99. The shampoo and conditioner bars are $13.99 and are available online and at retailers such as Sprouts Farmers Market and Jimbo’s.

BRIXY donates 1 percent of sales to its nonprofit organization, ECOEVO, which strives to replenish the planet, safeguard against climate change and work to restore the beauty of natural habitats.

Learn more about BRIXY at and follow @gobrixy on Instagram.

Roxana Becerril is a freelance writer.

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