Celebrity beauty brands can be seen everywhere. In only the last three years, more than 50 celebrities and influencers, including actor Priyanka Chopra and singer Lady Gaga, have started cosmetic, haircare, and skincare brands. The US beauty industry is particularly alluring due to its high operating margins and the fact that many of its products are used on a daily basis.
In the 21st century, there has been an unprecedented rise in makeup, skin-care, and hair-care companies founded by famous people. These brands serve as evidence that a product’s well-known brand name isn’t necessarily a good reason to try it; rather, it’s the careful considerations, science, and studies that went into it.
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10 beauty brands owned by celebrities
Fenty Beauty & Fenty Skin by Rihanna
Rihanna’s Fenty Beauty and Fenty Skin launched in 2017, giving both star-powered and sans-celeb beauty brands new goals to strive for. Fenty Beauty Gloss Bomb ($19) was a hit with Allure editorial assistant Gabi Thorne, who loves the shea butter in the formula.
Rihanna’s success is justified in light of Fenty’s dedication to inclusion, which includes 40 foundation and 50 concealer shades. With sales of $570 million after several years in operation, Rihanna’s Fenty Beauty is the most prosperous celebrity-owned cosmetics brand, as reported by toofab.
The products are available to buy on its official website. The key ingredients of Rihana’s beauty products are glycerin, caprylic/capric triglyceride, niacinamide, hyaluronic acid, and panthenol (provitamin B5).
The second most valuable celebrity beauty brand is Priyanka Chopra’s Anomaly haircare line. The business owner and actor made $533.25 million in 2023 through her company, IMAGES reported.
The collection includes shampoos and conditioners for various hair requirements that are sold in US stores like Walgreens, Kroger, CVS, and online at Amazon. Aloe vera, bamboo, castor oil, coconut oil, rosemary, and eucalyptus are among the main ingredients used in the composition.
In Rare Beauty, the significance of mental health, and feeling attractive and at ease in one’s own skin is emphasized. The focus of Selena Gomez’s brand is gratitude and self-love. The company has amassed a 2.4 million-strong Instagram following in addition to $60 million in revenue, toofab reported.
The cruelty-free and vegan makeup collection is sold at Kohl’s, Amazon, Sephora, and RareBeauty.com. Additionally, Rare Beauty formulates its products without components derived from gluten, enabling use by people with sensitive skin.
Jennifer Aniston launched her hair-care brand LolaVie in 2021, inspired by her own desires and hair-care needs. Her favorite product is the Perfecting Leave-In, which is infused with moisture-retaining ceramides for a softer look and feel.
The shampoo and conditioners are made with unique complexes that increase volume and longevity, such as fermented essential minerals, botanical extracts, coconut, acai, peas, some specific peptides, and squalane. The conditioner also utilizes ingredients like coconut, acai, peas, and specific peptides and squalane to moisturize and lock in hydration.
The brand LolaVie has been producing a consistent stream of revenue each year, with an approximate yearly turnover of $15 million to $20 million, THE RICHEST reported. The products are exclusively available on the company’s official website.
Victoria Beckham Beauty by Victoria Beckham
Victoria Beckham has become a beauty superstar, with her elegant collection of color cosmetics and skin-care products becoming modern classics. Future Lash Mascara is her favorite, offering ultra-black, fluttery lashes, and a smudge-proof claim.
Key active ingredients in the products include niacinamide, hyaluronic acid, and Professor Augustinus Bader’s TFC8 technology. The formulae are quite potent and have numerous advantages.
The beauty brand has a total turnover of $9,073,900, according to FASHIONUNITED. Victoria Beckham Beauty products are available on the official website of the brand.
Lady Gaga relaunched Haus Labs by Lady Gaga, exclusively at Sephora, with 90 new products across seven categories. These include lip crayons, arnica-infused foundations, and hyper-precise brow pencils.
Gaga wanted the makeup to be unlike any other and infused with skincare. The products are free of PEGs, Phthalates, Petrolatum, Mineral Oil, Cyclic Silicones, Sulfates, Parabens and potential carcinogens, endocrine disruptors, and environmental toxins.
Haus Labs is said to have generated a revenue of $141.7 million _shift reported, though there is no information about its current turnover. Haus Labs is only offered at Sephora and hauslabs.com, and not on Amazon.
KKW Beauty by Kim Kardashian West
KKW Beauty, which is known for its nude and neutral hues, provides customers with a variety of eyeshadow, lip, and contour items in Kim Kardashian’s distinctive look. Kim Kardashian West, the original Kardashian sister, and her cosmetics company KKW Beauty share revenue of $100 million with Cindy Crawford’s Meaningful Beauty, according to toofab.
The beauty products by Kim Kardashian West are available on Instagram’s official page, @KKWBeauty, and also on the official website. Cyclopentasiloxane, Phenoxyethanol, Polymethylsilsesquioxane, Isopentyldiol, Polysilicone-11, Caprylyl Glycol, Silica, Ethylhexylglycerin, Hexylene Glycol, Tocopheryl Acetate are some of the key ingredients used in the KKW Beauty products.
Honest Beauty is Jessica Alba’s branch of makeup and skincare and its chic packaging and curated options attract customers. The Fresh Flex Concealer won a 2022 Allure Best of Beauty Clean Beauty award. The brand claims that it makes natural cosmetics free of irritating phthalates and sulfates using a secure formula and materials taken from nature.
The Honest Company has ten years of experience in the cosmetics sector and generates about $300,500,000 in annual revenue, reported by toobab. The beauty products by Jessica Alba are available on the company’s official website.
Taraji P Henson’s TPH by Taraji
Taraji P Henson launched TPH by Taraji, a hair-care line that is all-inclusive and designed to cater to all hair types. TPH’s Master Cleanse ($15) is praised for clearing away flakes and edge-control gel with witch hazel water, eucalyptus oil, and tea tree oil. The key ingredients are agave glossary which gives hair a lustrous sheen, aloe contains calming and irritant-blocking enzymes, and vinegar made from apple cider clarifies and cleans hair.
The products are available at Walmart and on the official website of the brand. Industry insights anticipate that TPH by Taraji will bring in $20 million at retail, BEAUTYINC reported.
Meaningful Beauty by Cindy Crawford
With 17 years in the making, Cindy Crawford’s Meaningful Beauty is the longest-running celebrity cosmetic brand. Cindy Crawford is an early entrant in the celebrity beauty brand race, Meaningful Beauty, which has gained a huge following since its launch.
The Revive & Brighten Eye Masque patches are lightweight and flexible, providing an instant cooling effect. Water, C12-15 Alkyl Benzoate, Cyclopentasi-loxane, Ethylhexyl Methoxycrylene, Silica, Propanediol, Potassium Cetyl Phosphate, Cetearyl Alcohol are some of the key ingredients used by the company to create products.
The brand is gaining profit with $100 million in revenue, toofab reported. Products from Meaningful Beauty are offered for sale on the company’s website as well as at a number of other online stores like Ulta, QVC, and Amazon.