The 27 Best Shampoo and Conditioners in 2023

While there are plenty of different shampoos and conditioners on the market, not all are created equal, especially when it comes to managing damaged, dry, or brittle hair. We’ve done a whole lot of research and come up with a list of the 27 best shampoos and conditioners in 2023 that will help turn your hair around, restoring its health, shine, bounce, and overall look. Not only that, some of these products smell absolutely divine and will have you looking forward to your shower each and every day.

1. Blu Atlas Shampoo

Shampoo by Blu Atlas is easily one of the best shampoos available on the market, and it’s not hard to see why. Blu Atlas have been pumping out a range of high-quality products for a while now, and their shampoo carries on the tradition admirably.

Blu Atlas shampoo is made to be gentle on hair, washing away dirt, oil and built-up grime with an impressive 99% of ingredients being sourced from nature. Surfactants derived from coconuts will clean your hair with ease, Aloe barbadensis leaf helping to moisturize and add antioxidants, and jojoba oil adding beauty-boosting vitamins like Vitamin E, Vitamin A, and Vitamin D.

Saw palmetto helps keep your head and hair healthy too, its anti-inflammatory properties fighting against premature hair-loss. With over 200 five-star reviews, Blu Atlas Shampoo is a top-tier product suitable for anyone wanting great-looking hair.

2. Aveda Damage Remedy Restructuring Shampoo

Restoring hair back to its healthy self is easy with Aveda Damage Remedy Restructuring Shampoo. This gentle shampoo is infused with protein from quinoa to repair and strengthen hair that has been damaged by the sun or harsh chemical treatments, the naturally-derived conditioners leaving your hair silky smooth. 

Tantalizing aromas from bergamot, ylang ylang, mandarin, and other herbal essences will bring life to your daily routine, the pleasing scent sticking with you all day. Coconut and babassu nuts help to deeply cleanse your hair, removing all built-up oils that your head produces throughout the day. 

Free of parabens, animal products, and sulfates, Aveda Damage Remedy Restructuring Shampoo is a great way to get back to healthy and gorgeous hair. 

3. Kérastase Résistance Bain Extentioniste Shampoo

Kérastase Résistance Bain Extentioniste is a strengthening shampoo suitable for all types of hair, be it curly or straight, oily, or dry. This top-tier shampoo is formulated with hair and scalp health in mind, the added terpenes helping to give a fresh scent while also restoring hair health. 

Creatine R penetrates deep into the hair, reinforcing the internal structure so it stays strong and healthy. Ceramides enhance shine, promoting flexible hair and moisture-retention, effectively strengthening your hair without synthetic chemicals. You may know of taurine from energy drinks, but it offers great benefits as an ingredient in a shampoo, helping to stimulate your scalp and keep your hair follicles working at peak performance. 

For all these reasons, Kérastase Résistance Bain Extentioniste is an easy choice when counting down the best shampoos and conditioners of 2023.

4. Redken Extreme Hair Strengthening Shampoo

Damaged hair is something everyone will deal with some time in their life, but it’s not something you have to put up with when there’s Redken Extreme Shampoo available. This premium shampoo will strengthen and restore damaged hair to its former glory. 

The complex formulation includes amino acids like arginine to give your hair follicles all they need to produce strong and healthy hair. It also has citric acid to help balance the pH of your scalp and to simultaneously smooth your hair cuticles, giving you luxurious and shiny locks. 

Redken Extreme Shampoo smells great too, the carefully-selected fragrances making each shower like a whole day at the spa. Limonene and linalool imbue this decadent shampoo with a lovely citrus-like scent that is sure to lift your spirits.

5. Kenra Brightening Shampoo

Kenra is a top brand in the shampoo and conditioner arena, but you may have not heard of their Brightening Shampoo. This shampoo is formulated to be a daily-use shampoo that tones your hair with a gentle violet dye. The reason for this isn’t to change the color of your hair so much as it is to protect blonde, gray, or silver hair from getting those orange or brass tones we all try to avoid. 

On top of this, Kenra Brightening Shampoo helps prevent oil build-up so you don’t necessarily need to wash every single day. Ingredients including citronellol, limonene, and linalool make for a gentle shampoo that smells lovely. Plus Kenra products are 100% cruelty-free!

6. Kenra Volumizing Conditioner

Suffering from thin or brittle hair? Well you don’t need to anymore with Kenra Volumizing Conditioner. This top-shelf conditioner will help boost fullness and body while taking the very best care of your hair. 

Kenra Volumizing Conditioner includes a pH-balanced system to refresh the roots of your hair and encourage healthy growth while looking after your scalp at the same time. Kenra’s cruelty-free and paraben-free formulation is hard to beat!

7. Virtue Recovery Shampoo

Virtue Recovery Shampoo is here to rescue you and your hair, which may be damaged from the sun, coloring/dying, or from swimming in chlorinated pools. Virtue Labs have created a premium shampoo that is proven to clean, nourish, and replenish all at once. 

The unique formulation of this recovery shampoo includes Alpha Keratin 60ku, the very protein that makes up much of your hair. This special formula deposits hair-healing proteins into each strand of hair, facilitating healthy hair growth while restoring damaged hair cuticles. Cracks are filled in, leaving smooth and shiny hair that will be the talk of the town. 

Color-safe, vegan, and free of parabens and gluten, Virtue Recovery Shampoo is a must-try.

8. Olaplex No.4 + No.5 Bundle

The Olaplex No.4 + No.5 Bundle is a brilliant place to start when looking for a new shampoo and conditioner duo. 

The Olaplex Bond Maintenance Shampoo #4 is formulated with bond-building chemistry to revitalize tired or damaged hair, restoring internal strength of each strand while also locking in moisture. The result is healthy-looking hair with a luxurious shine. 

Pair these great effects with Olaplex Bond Maintenance Conditioner #5 to get the very best result. This conditioner is made to help hydrate your hair, restoring it to its former glory without adding too much weight. 

The Olaplex No.4 + No.5 Bundle is a real powerhouse duo, able to bring even the most unhappy hair back from the brink. 

9. UltraSwim Dynamic Duo Repair Shampoo and Conditioner

If you’re a fan of swimming, you’ll know about how hard chlorine or salt water can be on your hair, stripping it of the essential and healthy oils it needs to be happy. UltraSwim Dynamic Duo Repair Shampoo and Conditioner is a great option for neutralizing the damage caused by swimming, able to remove chlorine and chlorine odor with just one wash. 

Formulated with a number of special ingredients, including Vitamin E, UltraSwim Dynamic Duo Repair Shampoo and Conditioner will fight against the dreaded green tinge chlorine-damaged hair can get, the Vitamin E helping to moisturize and hydrate each and every strand of hair.

10. Joico K-Pak Clarifying Shampoo

Joico K-Pak Clarifying Shampoo is a premium shampoo made specifically for those who commonly get hair treatments that may leave your hair damaged or just unhappy in general. 

This detoxifying shampoo will restore your hair’s natural shine and bounce by gently removing built-up impurities that come from styling products or damage from heat. The color-safe formulation will clean away excessive oils from your scalp without stripping your hair of its moisture, nor affecting your hair’s color. 

Hard water containing minerals or chlorine can be tough on hair, but Joico K-Pak Clarifying Shampoo is tough on hair damage. Added keratin helps to protect your hair, repairing any damage, while guajava fruit extract assists to protect against future UV damage from the sun. Rosehip oil and arginine pair up to moisturize and smell great, each wash leaving your hair feeling post-salon healthy.

11. Acure Curiously Clarifying Shampoo With Lemongrass & Argan

Acure Curiously Clarifying Shampoo With Lemongrass & Argan is a spa in a bottle, the tantalizing scent of lemongrass refreshing you and awakening your senses with each wash. 

This premium shampoo is packed with moisture-promoting goodness like Aloe barbadensis leaf juice, betaine, spinosa kernel oil, and extract from the chamomilla flower, each ingredient playing its part in cleaning your hair and restoring hair health.

Acure Curiously Clarifying Shampoo With Lemongrass & Argan is 100% vegan, free of parabens, sulfates, mineral oil, and formaldehyde, and is produced using cruelty-free methods. The natural ingredients in this shampoo mean you can say goodbye to an itchy scalp or dry, brittle hair for good and instead say hello to happy, healthy-looking, and strong hair.

12. Shu Uemura Ultimate Reset Shampoo

Shu Uemura Ultimate Reset Shampoo is just that, the ultimate reset. Hair can be damaged by many things, including chlorine, harsh or hard water, excessive exposure to the sun, and almost any hair treatment, but that doesn’t mean you have to settle for unhappy hair. 

Shu Uemura Ultimate Reset Shampoo can be used to repair damage deep within each strand, removing treatment-related impurities that build up over time while also locking in moisture to keep hair healthy. Stronger and healthier hair is easy to get with Shu Uemura Ultimate Reset Shampoo, their special formulation including japanese-sourced rice extract. Rice is packed full of antioxidants and Vitamins E and B, all of which are great for restoring hair health to give you shiny and healthy-looking hair.

13. Neutrogena Anti-Residue Shampoo

Some shampoos try to do too much, their overly-complicated formulations leaving your hair feeling smooth, but heavy and stiff. Neutrogena Anti-Residue Shampoo will do no such thing, their non-irritating and clarifying shampoo gently cleaning away excess oils, impurities, and dirt from your hair. 

This shampoo is made to be used only once a week, allowing you to use a regular shampoo in-between. Neutrogena Anti-Residue Shampoo is suitable for all types of hair, even color-treated hair, as the gentle formula cleans effectively without affecting color. 

Neutrogena Anti-Residue Shampoo is also unscented, making it perfect for those with a sensitive scalp or those who don’t react well to synthetic perfumes. 

14. Sun Bum Revitalizing Detox Shampoo

Sun Bum is a well-known brand for those interested in happy and healthy hair, and their Revitalizing Detox Shampoo only serves to strengthen their reputation as a top hair-care brand. Sun Bum Revitalizing Detox Shampoo uses apple cider vinegar to thoroughly clean your hair, removing all built-up impurities from salt water, chlorine, or hair-styling products. 

Extract from blue agave helps to soften and hydrate your hair, replenishing the moisture it may have lost from day-to-day life activities like swimming or hair-drying. This vegan and cruelty-free formula is good for your hair and your heart alike, and knowing there are no parabens or sulfates involved will give you even more peace of mind. 

Sun Bum Revitalizing Detox Shampoo is gentle enough for daily use, but they recommend using it once a week for the best results.

15. Sachajuan Intensive Repair Shampoo

Dry or damaged hair look out, for Sachajuan Intensive Repair Shampoo is here. This intensive repair shampoo is specifically designed to restore porous, damaged, or dry hair to its former glory. The UV-protectant formulation penetrates deep into each strand of hair to defend against UV damage all day. 

Red algae extract helps to facilitate healthy hair growth, meaning no more thinning or breakages, while Irish moss nourishes and restores damage in a gentle and natural manner. Hair elasticity is also improved thanks to panthenol. Sachajuan Intensive Repair Shampoo is made without any animal products or parabens, so you can feel great and look great at the same time.

16. Malibu C Hard Water Wellness Shampoo and Conditioner 

Malibu C Hard Water Wellness Shampoo and Conditioner is one of the best products you can use to fight against hair damage caused by hard water. The excessive levels of minerals in hard water can dry out your hair and scalp, leaving you feeling itchy and your hair feeling brittle, but that isn’t a worry with this special formulation made to restore hair health. 

Malibu C have added hydrolyzed rice protein to restore hair shine and smoothness, the antioxidants and vitamins effectively reversing hard water-caused damage. This gentle shampoo will prevent discoloration caused by waterborne minerals and metals, the hydrating formula locking moisture into your hair and scalp. 

The scent of Malibu C Hard Water Wellness Shampoo and Conditioner is also divine, the makers calling it “Orange Dreamsicle.” You can’t pass up a shower with such a well thought-out formula and such a tantalizing scent. Free of sulfates, parabens, gluten, and added salt, this shampoo is top-tier.

17. Aveeno Scalp Soothing Apple Cider Vinegar Blend Conditioner

Apple cider vinegar has already made an appearance in this list of the best shampoos and conditioners, and for good reason. Aveeno Scalp Soothing Apple Cider Vinegar Blend Conditioner uses apple cider vinegar to restore scalp health, the pH-balancing formula helping to add shine to dull hair while allowing your scalp to thrive. 

This sulfate-free and paraben-free shampoo has no dyes, meaning your scalp and hair will be happy and healthy with no harmful ingredients. Colloidal oatmeal extract will target your roots to nourish and soothe, enabling your hair follicles to grow strong and shiny hair. 

Each shower you take will feel like a trip to an apple orchard, the apple cider vinegar working wonders on your hair while smelling amazing. Aveeno Scalp Soothing Apple Cider Vinegar Blend Conditioner is an easy choice for anyone with a sensitive or upset scalp.

18. ION Hard Water Shampoo & Conditioner Set

ION Hard Water Shampoo & Conditioner Set is a double-whammy when it comes to fighting back against hard water causing damage to your hair or scalp. The sulfate-free formula is safe for all hair-types, including hair that has been chemically-treated or is chronically drying out. 

ION Hard Water Shampoo & Conditioner Set will help improve hair manageability, effectively and gently reversing discoloration caused by sun damage or hard water containing minerals and metals. This shampoo cleans deeply without stripping your hair of its healthy oils and is able to be used daily. Did we mention it’s 100% vegan? Kind to animals and kind to hair is a winning combination in our books.

19. Klorane Clarifying Shampoo with Citrus Pulp

Klorane Clarifying Shampoo with Citrus Pulp is one of the best shampoos you can find when it comes to an invigorating scent paired with effective cleaning capabilities. Klorane’s approach to shampoos and conditioners is to use innovative and effective plant-based formulations created with sustainability and quality in mind, and their clarifying shampoo is no different. 

Klorane Clarifying Shampoo with Citrus Pulp is packed full of the goodness of citrus harvested just before the fruit ripens. It’s at this point that levels of amino acids and vitamins are at their highest, meaning you get a premium shampoo that will keep your hair as happy and as healthy as possible. 

Klorane’s patented extraction method preserves these amino acids, along with carbohydrates and flavonoids, to provide invigorating scents and amazing effects. If you make the wise choice of trying out this top-shelf shampoo, your hair will thank you for it.

20. Sachajuan Hair Repair

Sachajuan is well-known as a premium brand in the haircare arena, and their Hair Repair formula only serves to improve their reputation. This intensive treatment is designed specifically for stressed or damaged hair, the long-lasting effects giving you silky and smooth hair with excellent shine. 

Sachajuan Hair Repair is formulated with red algae to thicken and boost hair growth, castor oil to hydrate and strengthen your hair, and wheat proteins to keep your hair moisturized and prevent breakages. 

This serum has no animal products or parabens, meaning you can restore your hair’s shine and vitality without resorting to any questionable ingredients. Citric acid has also been added to help smooth rough hair cuticles.

21. Sun Bum Revitalizing Conditioner

This daily hydrating conditioner from Sun Bum has one of the best scents of all shampoos or conditioners we’ve ever investigated, but it doesn’t stop there. Sun Bum Revitalizing Conditioner includes some great ingredients like coconut oil, banana extracts, and sunflower seed oil, each playing a part in the outstanding hydrating effects you get from this premium conditioner. 

Suitable for daily use, Sun Bum Revitalizing Conditioner is vegan, cruelty-free, gluten-free, and uses no colors, silicones, or parabens. It also includes powerful antioxidants to give your hair added protection against UV damage from the sun. This color-protecting and hair-healing formula is an absolute winner, and did we mention the amazing scent?

22. Klorane Vinegar Shine Rinse with Chamomile for Blonde Hair

If you have light or blonde hair, then Klorane Vinegar Shine Rinse with Chamomile for Blonde Hair is the product for you. This isn’t quite a shampoo or a conditioner, but it sits nicely in the hair-care category and you can’t dismiss the amazing results. 

Vinegar rinses have been traditionally used to add shine and detangle hair, and Klorane have adapted this age-old practice to be a bit more modern. The addition of calming camomile elevates this rinse, the scent wafting gently as you rinse your hair. 

Klorane Vinegar Shine Rinse with Chamomile for Blonde Hair is effective at removing built-up impurities you might accrue from hair products or chemical treatments, and it is completely free of parabens, sulfates, ammonia, or silicones.

23. Iles Formula Haute Performance Shampoo

Iles Formula Haute Performance Shampoo is an award-winning shampoo from one of the most well-regarded hair-care brands in the world. Their signature formula cleanses hair without stripping color or drying it out, and the results are immediately noticeable. 

Iles Formula Haute Performance Shampoo has a formulation that includes ingredients to calm sensitive scalps, antioxidants to clear impurities from your hair, and Vitamin B5 to increase hair flexibility, allowing it to resist breakages. This bespoke and allergen-free shampoo is perfumed with white tea flower, giving each shower a delicate and floral scent. 

The silicone-free and paraben-free formula has no added sulfates, meaning your hair will have a luscious silky texture, noticeable bounce, and will be healthy-looking all day.

24. Acure Lemongrass & Argan Stem Cell Conditioner

Acure won’t be a new name, their lemongrass and argan shampoo having already appeared on this list of the best shampoos and conditioners in 2023, but it’s here for a good reason. Acure Lemongrass & Argan Stem Cell Conditioner is a daily nourishing conditioner that moisturizes your hair, effectively fighting against tangles and oily build-up without any harsh ingredients. 

Organic argan oil, argan stem cells, and coenzyme Q10 all help to support natural keratin production in your hair, and keratin is one of the most essential parts of your hair. Fair-trade cocoa butter also helps lock moisture in, keeping your hair hydrated all day or all week. 

This conditioner is safe for dyed hair, is vegan and cruelty-free, and has no added sulfates, parabens, or phthalates, plus it’s 100% biodegradable. There’s no reason not to have healthy-looking hair when Acure Lemongrass & Argan Stem Cell Conditioner is around.

25. Grapefruit Detox Shine Repair Shampoo

If your hair is damaged from frequent exposure to the sun, hard water, chlorine, or salt water, you may be struggling to find a product to restore your hair to its former glory. Grapefruit Detox Shine Repair Shampoo is here to help! 

This grapefruit-based repairing shampoo helps to cleanse your hair of built-up impurities, excess oils, and sun-induced damage, restoring a natural balance of moisture and shine. The sulfate-free formula will keep your scalp healthy and your hair shiny and strong, not to mention the amazing scent.

26. Aveeno Scalp Soothing Apple Cider Vinegar Blend Shampoo

Aveeno Scalp Soothing Apple Cider Vinegar Blend Shampoo is farm-fresh and infused with natural apple cider vinegar to take the very best care of your hair. The primary ingredient in this scalp-soothing shampoo is oats, the naturally-calming effect being immediately noticeable if your scalp is usually a bit upset. 

The apple cider vinegar helps to balance the pH of your scalp as well, allowing it to grow happy and healthy hair with ease. Aveeno Scalp Soothing Apple Cider Vinegar Blend Shampoo is sulfate-free and includes no parabens or dyes, giving you nothing but clean and healthy hair, plus a calm and comfortable scalp.

27. Eden BodyWorks Peppermint Tea Tree Clear Clarifying Shampoo

Peppermint is one of the most invigorating scents around, perfect for a morning shower, and that fact hasn’t gotten by the folks at Eden BodyWorks. Their Peppermint Tea Tree Clear Clarifying Shampoo will give your morning routine a much-needed boost, the bright and fresh scents bringing some life to the start of your day.

Suitable for all hair types, Eden BodyWorks Peppermint Tea Tree Clear Clarifying Shampoo will eliminate all dirt and built-up oil, moisturize your scalp, and eliminate all irritation. It also balances the pH of your scalp and hair to help stimulate healthy hair growth. Peppermint oil, tea tree oil, and Vitamin E all come together to give your hair all the care it needs.

Frequently asked questions

How can I know if my hair is damaged?  

If your hair is damaged, chances are you already know. Common symptoms of damaged hair are excessive amounts of split-ends, rough or dry-feeling hair, or brittle hair that breaks easily.

Damaged hair is common if you don’t use high-quality products like shampoos or conditioners, or if you use the high-heat setting on your hair dryer. 

How can I avoid hair damage?

Hair damage is almost unavoidable, but there are plenty of things you can do to minimize it. First off, don’t use the hottest setting on your hair dryer, opting instead for the warm or cool setting. It may take a bit longer to get your hair dry, but you can rest easy knowing you’re not damaging your hair.

Dying your hair can also cause issues, drying out your hair more than is needed. Moisture-restoring shampoos, conditioners, and hair rinses can help hydrate your hair, locking moisture in to keep your hair smooth and healthy-looking.

What types of hair damage are there?

The four main types of hair damage are heat damage, split ends, color damage, and chemical damage.

Each type of damage has a different cause, and therefore, there are different things to avoid. Excessive heat is a common cause of hair damage, as is damage caused by dying or chemical straightening. If possible, dry your hair on the coolest setting, and if you get hair treatments, ask your stylist about what product they would recommend to help heal your hair.

If your hair is damaged by swimming in chlorine pools, there are special chlorine-neutralizing shampoos and conditioners you can buy. Take a look at the list above as we have some great recommendations in there specifically for chlorine-damaged hair.