Online clothing retailer Pink Lily
is expanding into the cosmetics category. New Pink Lily Beauty
is a 23-product collection of multitasking, skin care-infused cheek, lip, eye and brow products. Pink Lily Beauty is vegan and cruelty-free. It includes tinted lip oils, highlighting drops, hybrid lipstick and lip liners, dual eye shadow and eyeliner pencils, and brow gel and pencils. Every product retails for $22 or less and debuts March 10.
This isn’t Pink Lily’s first foray outside fashion. Two years ago, the brand launched its Pink Lily Luxury Tan tanning mousse. Pink Lily executives say they’ll have new product launches throughout 2023 including liquid eye shadows and cheek colors, and are working on NPD for 2024.