Starco Brands To Acquire Clean Beauty Brand Skylar

Starco Brands, an inventor of consumer products with behavior-changing technologies, has entered into a definitive agreement to acquire Skylar, maker of fragrances that are hypoallergenic and safe for sensitive skin.


Under terms of the deal, Skylar will operate as a separate business unit within Starco Brands, continuing to be led by Cat Chen.


“We are so happy to welcome Skylar to the Starco Brands family,” said Ross Sklar, Starco Brands’ founder and CEO. “Cat Chen and her team have done an incredible job pioneering and building a ground-breaking, clean, beautiful, premium, incredibly well-scented, and recyclable fragrance brand that most thought impossible just a few short years ago. With a strong retail, DTC and subscription business, we look forward to working with Cat and her team to take Skylar to the next level and build the next industry power brand.”


California-inspired Skylar is considered a trailblazer in the clean fragrance space. With eau de parfums that have attracted a fast, loyal following, the company challenges the lenient disclosure requirements of the industry by employing a strict ingredient policy with 100% transparency. Free of toxic chemicals and made with sustainable ingredients, Skylar is 100% vegan, cruelty-free and hypoallergenic.


“At Starco Brands, we invent and commercialize products that change behavior and spark excitement,” added Sklar. “We look forward to building upon the clean fragrance platform to introduce new, breakthrough products. With strong partners like Sephora and Nordstrom by our side, we know Skylar is well positioned to be the future of fragrance.”


Skylar is another milestone for the company, as it continues on its path to invent and acquire behavior-changing technologies and brands. 


Starco Brands acquired Art of Sport, the athlete-inspired personal care brand co-founded by Kobe Bryant, in September 2022.  The company has embarked on an aggressive growth plan, with 2023 seeing Art of Sport launch a number of products and expand into new consumer categories.


In December 2021, Starco Brands launched Whipshots, an innovative product to hit the spirits industry. Hailed as one of the year’s most significant consumer product launches, the vodka-infused whipped cream combines delectable flavors, cutting-edge creative direction, and a world-class celebrity and influencer partnership with Grammy winning hip-hop artist Cardi B.


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