TikTok is the new epicenter of the beauty world. TikTok-viral beauty products are some of the most coveted items now. Overnight, products that lingered on the shelves can go viral and sell out thanks to one good review that catches fire or one drugstore dupe that rivals its more expensive counterpart. Beauty trends pick up steam in the blink of an eye (or is it the swipe of a finger?), passing from creator to creator until you find yourself standing in the mirror mimicking the “I’m cold” makeup challenge, implementing a “skin cycling” routine of your own, or budgeting to buy a Dyson Airwrap.
Many products have been blessed with TikTok’s coveted stamp of approval, but some quickly became icons both on the FYP page and on the shelves of Sephora, Ulta, and anywhere else you buy your beauty goodies. Check out some of 2022’s TikTok-viral beauty products and what made them stand out in the scroll, then get your makeup bag or beauty cabinet ready for a whole new batch of must-haves in the new year.
Dior Lip Glow Oil
Not only is the packaging luxe and the range of hues gorgeous, but the Dior Lip Glow Oil gives your lips the perfect hint of color and shine. The tinted oil quickly went viral, with users showing off their chosen shade and comparing it to other similar products. If you wanted to get your hands on the product, you had to do some digging; it flew off shelves thanks to the many rave reviews.
Rare Beauty Soft Pinch Liquid Blush
Not only was Selena Gomez’s liquid blush beloved for it’s high pigmentation, broad range of colors and easy-to-use doe foot applicator, it also went viral as an unexpected under-eye concealer for dark circles!
Rare Beauty Warm Wishes Bronzer Stick
You’ll find contour hacks aplenty on TikTok, but Rare Beauty’s Warm Wishes Bronzer Stick is the common thread in many of them. It’s one of the most popular contour sticks on the platform, with users praising its blendability and easy application.
The price tag is nothing to scoff at, but TikTok users who love the Dyson Airwrap hair dryer system won’t settle for anything less. The dryer and its attachments have had the internet in a chokehold for a few years and we don’t see that stopping anytime soon.
Revlon One-Step Hair Dryer and Volumizer
If the Dyson’s price tag is out of your budget, Revlon’s One-Step Hair Dryer and Volumizer may fit the bill for your perfect styling tool. The blow dry brush has been popular on TikTok for a few years, continuing to dominate blowout tutorials and be touted as a dupe for the Dyson. It’s not quite a dupe, given that it doesn’t have changeable accessories, but it’s a great way to get a salon-worthy blowout from an easy-to-use tool.
3-Barrel Curling Iron
As someone who used a 3-barrel waver in the ‘00s, its comeback was a little startling at first, but now I wish I had my high school Hot Tools iron again! Instead of stiff, hairsprayed crimps like me in 2004, users are reaching for a waver iron to give them soft, touchable mermaid waves.
Rhinestone Hair Bedazzler
Perfect for festival season and summer nights, the rhinestone hair tool made everyone’s hair that much sparklier when it went viral on the platform. What’s more fun than bedazzling your hairstyle and channeling your younger self?
Fenty Beauty Poutsicle Lip Stain
When Rihanna makes a lip stain, you know it’s going to sell out fast — and that was definitely the case for Fenty Beauty’s Poutsicle Lip Stain, a glossy stain in summery shades of red, orange and fuschia. It was so popular, it’s still hard to find in stores several months after its launch.
Glow Recipe Serums
TikTokers like Mikayla Nogueira are big fans of Glow Recipe’s hydrating, glow-boosting serums and often use them as a base for long-lasting makeup. Their cute and colorful packaging and nutrient-powered formulas give your skin the boost of hydration and radiance it craves.
Baccarat Rouge 540 (& Dupes)
No roundup of viral beauty products is complete without Maison Francis Kurkdjian’s now-iconic Baccarat Rouge 540 perfume and the fleet of dupes inspired by the intoxicating concoction. Whether they were testing the fragrance for the first time, poking fun at the high price tag, or finding a more budget-friendly options with the same vibe like Zara Red Temptation and Ariana Grande’s Cloud, Baccarat Rouge 540 was the star of #perfumetok.
Danessa Myricks Chrome Flakes
Maybe it was the Euphoria effect or maybe they’re just that good! TikTok MUAs were all about the shiny, sparkly chrome flakes from Danessa Myricks. The flakes come in myriad colors and truly take any eye look to the next level with otherworldly shine.
Clinique Black Honey Almost Lipstick
Everything old is new again in the case of this classic lipstick, which had a well-deserved moment in the TikTok spotlight. The lightweight formula and hint of berry color are easy to wear and flattering on countless skin tones — not to mention it was the go-to for Liv Tyler in the Lord of the Rings movies. Black Honey has long been a bestseller for Clinique but TikTok exposed it to a whole new generation of fans (and made it impossible to find in the process).
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops
TikTokers loved these blendable bronzing drops for a subtle but sun-kissed daily glow. The drops deliver skincare benefits while imparting a vacay-ready hint of bronze and can be mixed into your serum, moisturizer or foundation or applied on their own. We love a multitasker!
Dior BACKSTAGE Rosy Glow Blush
This bubblegum pink blush embossed with the Dior logo isn’t just pretty to look at; it imparts the sweetest flush on your skin and can be built up for a more robust rosy-cheeked look.
The Ordinary AHA 30% & BHA 2% Peeling Solution
With their accessible price point and broad range of products, The Ordinary is a go-to for skincare TikTok and the AHA and BHA peeling serum is a top favorite. Its blood red color and active, tingly feeling make it feel like its working, and the glow it imparts is hard to miss.
Essence I Heart Extreme Crazy Volume Mascara
First, we had Maybelline’s Lash Sensational Sky-High Mascara. Then came Essence’s equally wallet-friendly I Heart Extreme Crazy Volume Mascara, which is, well exactly what it sounds like! While not all users had success with the drugstore formula, when it worked, it really worked.
You need a set of velcro rollers to get that unmistakable ‘90s supermodel volume, as proven by countless TikTok users. They’re great for fine and thin hair types seeking volume and bounce, but also work well as a styling tool when curling or blowing out your hair.
e.l.f Halo Glow Liquid Filter
Touted as a dupe for Charlotte Tilbury’s beloved Flawless Filter, e.l.f.’s drugstore version gave TikTokers a gorgeous glow for less than half the price of the Tilbury version. You really can’t argue with that!
Laura Mercier Ultra-Blur Talc-Free Translucent Loose Setting Powder
Laura Mercier’s Translucent Loose Setting Powder is a longtime favorite of everyone from MUAs to TikTokers, and now its sister product, the Ultra-Blur Talc-Free Translucent Loose Setting Powder, is on the scene and stealing hearts. If you have dry skin, this soft matte formula may be a better option thanks to the hyaluronic acid.
Maybelline Lifter Gloss
TikTok users proved that you don’t have to drop a ton of cash on a lip gloss for a major look. Maybelline’s Lifter Glosses were an instant smash, with many users calling them a great dupe for the Fenty Beauty Gloss Bomb thanks to their subtle but eye-catching shimmer and layerable shade range.
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