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11 Best Hair Care Stocks to Buy Now

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In this article, we discuss 11 best hair care stocks to buy now. If you want to see more stocks in this selection, check out 5 Best Hair Care Stocks To Buy Now

The global hair care market is forecasted to expand at a compound annual growth rate of 6.6% over the next five years. Following the pandemic-driven lockdowns and lack of normal accessibility to salons, consumers globally have picked up new self care habits, including do-it-yourself (DIY) beauty regimes. Resultantly, DIY hair coloring is largely trending. The demand for natural, organic, cruelty free, and vegan hair care products is also on the rise as accountability increases in the beauty industry, in addition to celebrity endorsements and growing awareness. Manufacturers are enhancing their product lines by investing significantly in research and development to introduce organic/natural and clean-label ingredients in their hair care products, including shampoos and conditioners, organic hair oils, and hair masks etc. These products are expected to experience resilient growth over the forecast period of 2022 to 2027. 

Dandruff is a very common condition, which can lead to hair fall. Hair fall could also result from multiple factors, including genetics, hormonal imbalances, aging, and more. Approximately 70 million Americans experience hair loss. By the age of 35, two-thirds of males already lose some or all of their hair and it also impacts about 50% of women in the United States. Scalp psoriasis is another critical factor which can accelerate growth in the hair care market. The global hair care market was valued at $82.3 billion in 2022. IMARC Group expects the market to reach $107.2 billion by 2028, exhibiting a CAGR of 4.4% during the forecast period of 2023 to 2028.

To benefit from this growing industry, some of the best hair care stocks to invest in include The Estée Lauder Companies Inc. (NYSE:EL), Ulta Beauty, Inc. (NASDAQ:ULTA), and The Procter & Gamble Company (NYSE:PG). 

Our Methodology 

We selected the following hair care stocks based on overall hedge fund sentiment toward each stock. We have assessed the hedge fund sentiment from Insider Monkey’s database of 920 elite hedge funds tracked as of the end of the third quarter of 2022. The list is arranged according to the number of hedge fund holders in each firm. 

Best Hair Care Stocks To Buy Now

11. L’Oréal S.A. (OTC:LRLCY)

Number of Hedge Fund Holders: 2

L’Oréal S.A. (OTC:LRLCY) is a French manufacturer and seller of cosmetic products for women and men worldwide. The company operates through four divisions – Consumer Products, L’oréal Luxe, Professional Products, and Active Cosmetics. It offers shampoos, hair care products, skin care products, hair colors, styling products, deodorants, sun care products, makeup, and perfumes. On October 20, L’Oréal S.A. (OTC:LRLCY) stock gained after the company reported strong Q3 sales, supported by solid demand for cosmetics and consumer products. The French beauty giant posted €27.94 billion in revenue, up from €23.19 billion in the prior year. 

On December 1, Citi analyst Cedric Besnard upgraded L’Oréal S.A. (OTC:LRLCY) to Neutral from Sell with a price target of EUR 365, up from EUR 355. The analyst said the stock’s recent de-rating is enough to bring the focus onto the company’s relative defensiveness as the backdrop in the sector deteriorates. The analyst noted that L’Oréal S.A. (OTC:LRLCY)’s relative valuation has returned to “more normal’ territory.

According to Insider Monkey’s third quarter database, Ken Fisher’s Fisher Asset Management is the biggest position holder in L’Oréal S.A. (OTC:LRLCY), with 12.45 million shares worth $805.6 million. 

Like The Estée Lauder Companies Inc. (NYSE:EL), Ulta Beauty, Inc. (NASDAQ:ULTA), and The Procter & Gamble Company (NYSE:PG), L’Oréal S.A. (OTC:LRLCY) is one of the best hair care stocks to invest in. 

Here is what ClearBridge Investments International Growth ACWI ex-U.S. Strategy has to say about L’Oréal S.A. (OTC:LRLCY) in its Q4 2021 investor letter:

“Economies in Asia, meanwhile, are taking the opposite approach on stimulus, with China lowering its reserve requirement ratio for banks to support flagging growth in the world’s second largest economy. Japan’s new government passed a large stimulus bill after its economy contracted in the third quarter. Despite these actions, sentiment remains decidedly negative in these regions. We continue to see solid consumer demand in Asia, which has benefited our luxury and cosmetics holdings L’Oreal.”

10. Natura &Co Holding S.A. (NYSE:NTCO)

Number of Hedge Fund Holders: 3

Natura &Co Holding S.A. (NYSE:NTCO) was founded in 1969 and is headquartered in São Paulo, Brazil. The company manufactures, distributes, and sells cosmetics, fragrances, and personal hygiene products. Natura &Co Holding S.A. (NYSE:NTCO)’s products portfolio includes body care, face care, makeup, soaps, hair care, deodorants, oils, and other products. On November 10, the company reported a Q3 net income of R$560 million and a revenue of R$9 billion. 

On October 19, JPMorgan analyst Joseph Giordano upgraded Natura &Co Holding S.A. (NYSE:NTCO) to Overweight from Neutral with a price target of $8, up from $7. The analyst has become “increasingly constructive” on Natura &Co Holding S.A. (NYSE:NTCO) over the past months, noting that management is growing initiatives to improve results and add shareholder value. 

According to Insider Monkey’s data, 3 hedge funds were bullish on Natura &Co Holding S.A. (NYSE:NTCO) at the end of September 2022, compared to 6 funds in the prior quarter. Paul Marshall and Ian Wace’s Marshall Wace LLP is the largest stakeholder of the company, with 1.04 million shares worth $5.70 million. 

9. Nu Skin Enterprises, Inc. (NYSE:NUS)

Number of Hedge Fund Holders: 13

Nu Skin Enterprises, Inc. (NYSE:NUS) was founded in 1984 and is headquartered in Provo, Utah. The company develops and distributes beauty and wellness products worldwide. Nu Skin Enterprises, Inc. (NYSE:NUS) has a broad range of hair care products, which makes it one of the premier hair care stocks. The company paid a  $0.385 per share quarterly dividend to unitholders on December 7. 

On December 20, DA Davidson analyst Linda Bolton Weiser raised the price target on Nu Skin Enterprises, Inc. (NYSE:NUS) to $40 from $34 and kept a Neutral rating on the shares. 

According to Insider Monkey’s third quarter database, Nu Skin Enterprises, Inc. (NYSE:NUS) was part of 13 hedge fund portfolios, compared to 12 funds in the last quarter. Jim Simons’ Renaissance Technologies is the leading position holder in the company, with 2.5 million shares worth $84.8 million. 

8. Olaplex Holdings, Inc. (NASDAQ:OLPX)

Number of Hedge Fund Holders: 18

Olaplex Holdings, Inc. (NASDAQ:OLPX) was founded in 2014 and is based in Santa Barbara, California. It manufactures and sells hair care products, including hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair. On November 9, Olaplex Holdings, Inc. (NASDAQ:OLPX) reported Q3 non-GAAP earnings per share of $0.11 and a revenue of $176.45 million, outperforming Wall Street estimates by $0.01 and $0.2 million, respectively. Although the company trimmed net sales outlook for full-year 2022, it is still higher than the market consensus. Olaplex Holdings, Inc. (NASDAQ:OLPX) is one of the best hair care stocks to invest in. 

On November 16, Canaccord analyst Susan Anderson initiated coverage of Olaplex Holdings, Inc. (NASDAQ:OLPX) with a Buy rating and an $8 price target. Olaplex Holdings, Inc. (NASDAQ:OLPX) “has finally hit a bump in the road,” but she believes there is growth ahead, the analyst told investors. While investors have concerns about “sky-high” margins coming down, she does think they will come down as the company invests to grow. 

According to Insider Monkey’s data, 18 hedge funds were bullish on Olaplex Holdings, Inc. (NASDAQ:OLPX) at the end of Q3 2022, and Brett Barakett’s Tremblant Capital held the largest position in the company, comprising 1.90 million shares worth $18 million. 

Here is what ClearBridge Mid Cap Growth Strategy has to say about Olaplex Holdings, Inc. (NASDAQ:OLPX) in its Q3 2021 investor letter:

“Within capital markets, the U.S. initial public offering (IPO) market remained active with $27 billion in deals during the third quarter, while chunky secondary offerings from private holders weighed on selected equities. We remained selective in the new issue market, participating in the IPO of Olaplex Holdings in the consumer staples sector. Olaplex is a marketer of hair care products targeting a massive consumer market where it is less than 1% penetrated. The company possesses a differentiated model driven by 1) a patented “bond building” ingredient, 2) a devout stylist community and social media presence that is larger than its mass channel peers, and 3) a fully outsourced model that borders on licensing.”

7. Sally Beauty Holdings, Inc. (NYSE:SBH)

Number of Hedge Fund Holders: 20

Sally Beauty Holdings, Inc. (NYSE:SBH) is a Texas-based specialty retailer and distributor of professional beauty supplies. The company offers beauty products, including hair color and care products, styling tools, skin care products, cosmetics, and other beauty products for retail customers and salon professionals through retail stores and digital platforms. The company expects comparable sales for full-year 2022 to increase by low single digits compared to the prior year, supported by growth in key categories, sales transfer from store closures, the expanded Regis distribution, and new strategic initiatives. Sally Beauty Holdings, Inc. (NYSE:SBH) is one of the best hair care stocks to invest in. 

On December 15, Piper Sandler analyst Korinne Wolfmeyer initiated coverage of Sally Beauty Holdings, Inc. (NYSE:SBH) with an Overweight rating and a $15 price target. With the company’s transformational phase now nearing completion, Sally Beauty Holdings, Inc. (NYSE:SBH) is positioned well to report consistent comp growth and margin expansion over the long term, the analyst told investors in a research note.

According to Insider Monkey’s third quarter database, 20 hedge funds were long Sally Beauty Holdings, Inc. (NYSE:SBH), with collective stakes worth $165 million, compared to 18 funds in the prior quarter worth $104.3 million. Ken Fisher’s Fisher Asset Management is the largest position holder in the company, with 3.5 million shares worth $44.7 million. 

6. Helen of Troy Limited (NASDAQ:HELE)

Number of Hedge Fund Holders: 23

Helen of Troy Limited (NASDAQ:HELE) is a Texas-based provider of consumer products in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The company operates through three segments – Home & Outdoor, Health & Wellness, and Beauty. Its product range includes decorative hair accessories, shampoos, liquid hair styling, treatment and conditioning products, and hair appliances. Helen of Troy Limited (NASDAQ:HELE) on October 5 reported a Q3 non-GAAP EPS of $2.27 and a revenue of $521.4 million, outperforming Wall Street estimates by $0.06 and $2.33 million, respectively. 

On December 22, DA Davidson analyst Linda Bolton Weiser upgraded Helen of Troy Limited (NASDAQ:HELE) to Buy from Neutral with a price target of $126, up from $115. The analyst believes that an “inflection point” for the stock has arrived as IRI data suggests a “possible beat” when the company reports earnings next month. 

According to Insider Monkey’s data, 23 hedge funds were bullish on Helen of Troy Limited (NASDAQ:HELE) at the end of Q3 2022, compared to 20 funds in the prior quarter. Dmitry Balyasny’s Balyasny Asset Management is a prominent stakeholder of the company, with 208,481 shares worth $20 million. 

In addition to The Estée Lauder Companies Inc. (NYSE:EL), Ulta Beauty, Inc. (NASDAQ:ULTA), and The Procter & Gamble Company (NYSE:PG), Helen of Troy Limited (NASDAQ:HELE) is one of the hair care stocks on the radar of smart investors. 

Wedgewood Partners made the following comment about Helen of Troy Limited (NASDAQ:HELE)  in its Q3 2022 investor letter:

“Helen of Troy Limited (NASDAQ:HELE) was a detractor in the quarter as the Company continues to deal with a variety of headwinds. The Company’s healthcare and housewares businesses were major beneficiaries during the pandemic, and both we and the Company have been expecting a normalization of demand in this business. Further, the post-pandemic normalization of demand patterns at major customers such as Walmart, Target, and Amazon have further weighed on the Company – both in terms of fundamentals and in terms of market sentiment, plus stock valuation. Finally, decades-high inflation in key consumer staples categories such as food and other necessities has diverted some spending away from the more discretionary product categories supplied by Helen of Troy. Despite all these headwinds, the Company has been able to hold on to most of the business that it gained during the Pandemic. Revenues in the most recent quarter were +26% above the same quarter two years ago, and we find the stock’s valuation to be extremely attractive at the moment, at levels last seen in the 2008- 2009 recession period, when the Company was under former (and, in our opinion, inept) management.”

Click to continue reading and see 5 Best Hair Care Stocks to Buy Now

 

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Disclosure: None. 11 Best Hair Care Stocks To Buy Now is originally published on Insider Monkey.



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The Best TikTok Famous Products of 2022

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Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.

The year is 2022, and TikTok is still the leading force behind many of the spontaneous purchases I convince myself I need (most of which are of actual use). In honor of 2022 coming to a close, here’s a list of over 22 of TikTok’s trending products that other creators and commenters also felt a strong need to welcome with open arms (and e-wallets. Does it actually count if you aren’t pulling money from a physical wallet? Maybe don’t answer that) into their everyday lives.

L.L. Bean Boat & Tote Bag

This bag from L.L. Bean may seem simple, but it has become a staple of Gen Z culture, thanks to the trend’s mastermind Gracie Wiener (Follow her on IG here). Buy one now to solidify your place in this snarky and slay-worthy style of 2022. You were there. You were in the know in 2022 and now own a cute L.L. Bean tote bag with #designer monogrammed on it. Manifest it and seamlessly pair it with any outfit.

TheraICE Form Fitting Head Gel Ice Cap

This form-fitting cold therapy ice cap from TheraICE has genuinely cured so many of my migraines—plus, it’s very comfortable and stretchy and slides on and off so easily without velcro or anything irritating like that. I also LOVE how it blocks out light and covers the sinus area to relieve extra pressure.

Tactical Hair Clips: Multitool Snap Barrettes

So these tactical hair clips are a major slay (like, they are literally dubbed a “knife barrette”) without looking like you have a multi-functional tool—one that can cut boxes and is also a mini screwdriver—sitting pretty on your head. Fit for both everyday use and wear and for adventuring into the great unknown outdoors, you can feel safer knowing that you have this tool on you in unpredictable situations.

This cashmere crewneck sweater from Quince also feels #designer, but it somehow only costs $50. Ethically produced with a super cute look and super soft feel, your closet’s new staple sweater is for sure a superior option.

I won’t scramble your mind with tons of egg puns and just get to the point instead. This fantastic device can make omelets, hard-boiled, soft-boiled, and poached eggs so easily, all with the push of a button. It even comes with a recipe book and measuring cup to help start your mornings on the sunny side. (Forget what I just said about puns.)

Laneige Lip Sleeping Mask

Sydney Sweeney (a.k.a. supposedly-Oklahoma-starring it-girl Cassie from Euphoria) reps this brand and their lip sleeping mask that TikTok has made a cult favorite. And as someone who has used this mask myself, I can assure you your lips will swear they have never, ever been happier.

Heatless Curling Rod Headband

Speaking of Cassie, you can channel her 4 am beauty routine with this bad boy. You’ll get your beauty sleep with this silk curling headband and claw clip duo that gives you overnight pillow-soft curls without the drama. Wake up camera ready (and get ready for all the fiercely liked fancam edits that your TikTok stans are bound to make of you).

DEROL Lip Plumper by Vafee

Is this the lip gloss Lil Mama was talking about? The one I just had to discover back in 2007? Probably not, but I digress. The year is 2022, and TikTok is all over this natural lip-plumper day and night set. So yeah, this lip gloss is popping, this lip gloss is (minty) cool.

While not quite an example of a product from TikTok’s legendary #icetok ice cube craze, this product can still be considered a holy grail. All hail this queen of shrinking pores, reducing redness, depuffing and massaging skin, and sculpting. It’s like you’re your own little ice sculpture.

Jade Roller & Gua Sha, Face Roller

Gua sha is an ancient Chinese medicine practice that quickly became a modern hit. Suddenly everyone was including jade rollers and gua sha in their #beautytok #GRWM tutorials, and it’s here to stay, so why not give in and give it a try yourself? Many find the results jaw-dropping (and jawline-shaping).

Sol de Janiero Brazilian Bum Bum Cream

All other body moisturizers are out, and this one is in, or so that’s what my TikTok FYP has led me to believe. TikTokers are raving about this Brazilian Bum Bum Cream from sustainably sourced and cruelty-free small business Sol de Janeiro. Prepare to sail away to literal paradise with scents of pistachio, vanilla, and salted caramel, while smoothing and tightening your skin with coconut oil, caffeine-rich guarana, super-skin-loving cupuaçu butter, antioxidant-rich açai oil, and other nourishing ingredients.

Pure Instincts Pheromone Perfume

#Scenttok was at it again with a collective obsession with this Pheromone Perfume from Pure Instincts, formulated to blend effortlessly with your body’s chemistry with fruity, floral, and musky notes. Our Commerce Editor Mia Maguire recently tested and reviewed this perfume herself, which you can read all about here. She gets the hype.

Manual Lemon Juicer, Acrylic Manual Lemon Slice Squeezer

We’ve reached peak cuteness with this one. Time for me to drink all the lemon water and make all the lime-infused drinks in the world, just so I can have a multitude of reasons for using this over and over again. Let’s see if the sky’s actually the limit, or if I’m able to soar above it, morphing into my true form once I get my hands on one of these.

FujiFilm Instax Instant Camera

I cannot recommend this instant film camera enough. You don’t have to wait for the photos to develop, and you will feel less inclined to take a bunch of different photos with friends until everyone is happy with the result because there is joy found in waiting for the one-take film to develop instantly before your eyes. You can also keep taking photos and give whoever is partial to a certain film their pick.

HOOJO Refrigerator Organizer Bins

I’m obsessed with watching people organize things, like their refrigerators, on TikTok for me. (Especially when it’s a mini fridge.) And this BPA-free pantry and fridge space-saver storage and organization containers appear to be the clear (coffee) cream of the (hopefully-not-yet-rotting spinach-that-I-just-bought) crop, with over 23,400 ratings and nearly five stars.

CROWNFUL Mini Beauty Fridge

You know, when you see something, and you’re like, “Why haven’t I bought that yet?” That’s how I feel about this mini fridge. It’s seriously so cute, and I am obsessed with the idea of applying cool skincare products to my face after a long day (while also maybe being able to grab a little snack at the same time. What can I say? I enjoy the finer things in life).

Fullstar Vegetable Chopper

This vegetable chopper container combo will for sure come in handy for chopping up chili peppers and bad-mannered onions for all those tacos I now feel compelled to make. I will only be crying tears of joy.

I don’t know where these reusable, machine-washable Swedish dishcloths have been all my life, but I do know I am living for them. These will come in handy for all the spills and messes my dinner party guests and I are bound to make from all these cocktails and meals I will be concocting in my NYC apartment’s kitchen-slash-living room. One dish cloth is equivalent to 15 paper towels, so you could say the planet is also living for them.

Saucemoto Dip Clip |n-car Sauce Holder

There are many bad things on planet earth, and one of those bad things is trying to dunk fast food fries in a moving vehicle without a proper place to store sauces (your lap does not count). It’s not mouthwatering at that point; it’s just disappointing. Thankfully, we like to think of ways to make our everyday ventures a little easier, so you can “dip responsibly” with this very well-designed sauce dip clip featured on Shark Tank.

Mini Bag Sealer ROMSTO Handheld Heat Vacuum Sealer

Speaking of unfortunate everyday issues, have you ever put an opened pack of M&Ms in your bag while out and about and couldn’t R&R because you couldn’t stop imagining melted chocolate getting everywhere? How about that carelessly closed bag of tortilla chips while your guac lucks out with a nice-ish home inside the fridge? Just me? Okay, well, if not, this portable mini bag sealer and the cutter is perfect for preventing spills and keeping your snacks fresh, while the cutter can, well, cut open bags and boxes when you simply cannot.

Secura Electric Wine Opener Automatic Electric Wine Opener

“Now, if only there were something simple and functional to open stubborn wine bottles” sounds like something I would have said 20 minutes ago, before discovering this beloved wine bottle opener. Corkscrews can actually go screw off now.

KODAK FunSaver 35mm Single Use Camera

A few weeks ago, I overheard this parent tell their child they did not care if disposable cameras are an “aesthetic” right now—they were not going to spend their money on something that modern technology (a.k.a. iPhones) could do. Well, I’m here to tell you that I personally do care about this absolutely aesthetically-pleasing, super fun way to capture moments. As does the one and only Pitbull when it comes to capturing him in Times Square. So yes, I will be taking photos on NYE with this disposable camera. (I will just not be in Times Square on NYE.)

BUSOHA Clear Removable Sticky Adhesive Putty

You can stick this double-sided museum gel on just about anything and everything—that is, wood, glass, ceramic paper, plastic, and metal on everything that can easily be broken (besides my heart and New Years’ resolutions). It’s super easy to apply and remove if need be, and now you can indeed buy that expensive vase that’s just so you. I have a very chaotic and curious kitten. Need I say more?

ProsourceFit Acupressure Mat and Pillow Set for Pain Relief

This acupressure mat and pillow set is a need, not a want. Built with over 10,000 therapeutic needles and with 100% thick cotton, plant-based foam, this looks like the perfect way to energize or de-stress. This product helps with back and neck pain relief, supports better sleep, and is being added to cart as we speak.

Glacio Ice Cube Molds—Silicone Combo Trays

#icetok is a real thing, and I am so here for it. I get chills every time a video of someone making or pouring ice into a mason jar pops up on my FYP. Literal goosebumps. My favorites are those with the little ice cubes or the ones with giant cubes or perfectly circular molds. Are ice molds the new ice cubes? Either way, if icy it on my feed, I will be watching it and wanting even more ice cube (and now ice mold) trays.

Renoj Resistance Bands for Working Out

You can try to resist this #fittok craze all you want, but there’s a reason why everyone from laidback yoga beginners to CrossFit connoisseurs invest in resistance bands, and it’s not just for appearances (even though these resistance bands come in very pretty shades). Resistance bands increase workout intensity and better engage your muscles, like traditional weights, when doing strength training workouts.

Theragun Mini 2.0 Handheld Electric Massage Gun

Both of my roommates own one of these, so I feel like the odd one out. But what’s not at all odd and is genuinely fantastic is how well this mini yet mighty handheld electric massage gun works at melting away tension and aiding in one’s recovery. The Theragun Mini allows you to take wellness on the go, and it’s quiet, so you won’t be bothering anyone near you (but you will be bothering that kink in your neck – demanding it to get out and leave you be!).

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16 unique, new hobbies to try in 2023 |

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If you’re looking for new hobbies to try in 2023, these unique ideas are creative, fulfilling and in some cases, present a chance to meet new people or give back to the community. Not only that, they’re great conversation starters. 

When taking up a new hobby, try not to get bogged down by finding something ostensibly productive. The best hobbies for women (or men) are all about what personally gives you pleasure. Think about whether or not you want a relaxing hobby to help you switch off, or if you would rather do something more physical. Do you want to pick up something creative, or are you more interested in learning a new skill that you can put to use?



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woman entrepreneur – Priyanka Chopra to Alia Bhatt: Bollywood actresses who turned entrepreneurs in 2022

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Priyanka Chopra leads the list with multiple business ventures that include a haircare line and a restaurant in New York



Smera Marcia Toppo

  |  

Calcutta

  |  
Published 31.12.22, 11:34 AM


The year 2022 saw several Bollywood actresses foraying into business and launching their own ventures. If one set up her own cosmetics brand, another flagged off a film production company, and yet another unveiled an F&B project. 

Priyanka Chopra: Anomaly and SONA

Priyanka Chopra entered the beauty industry with the launch of her haircare line Anomaly in India in August. The products, made with Indian ingredients, promise personalised haircare for everyone at an affordable price. The 40-year-old actress also launched her restaurant Sona, in New York, which became popular for its Indian cuisine. Priyanka also introduced home essentials such as dining plates and more via Sona Home. 

Alia Bhatt – Edamamma

Alia Bhatt was not only one of the most successful Indian stars of the year but also a keen businesswoman. The 29-year-old actress unveiled her maternity wear line as part of her already established clothing wear label, Edamamma. Alia also started her own production company and went on to release her maiden production Darlings along with Red Chillies Entertainment for Netflix. 

Deepika Padukone – 82°E

Deepika Padukone launched her skincare label 82°E, a line of luxury products made in India for the global market. The first product launch included the sunscreen drop Patchouli Glow and the face moisturiser Ashwagandha Bounce. The third product, Bakuchiol Slip, a face oil with bakuchiol and squalane, was launched on December 15. Deepika has promised modern Indian skincare products that are vegan, clinically-tested and cruelty-free. 

Kriti Sanon – The Tribe 

After her stunning transformation for Mili, Kriti Sanon turned entrepreneur with her own fitness studio, The Tribe. The actress announced the start of her business venture via Instagram on May 23. Kriti was inspired by her own fitness journey and transformation after playing the role of a surrogate mother in Mili and decided to open a fitness studio to help motivate others. The actress is also set to launch an app for it. 

Rakul Preet Singh – Starring You

Doctor G actress Rakul Preet Singh, along with her brother Aman Preet Singh, launched the app Starring You in November 2021, which gained popularity this year. The app helps budding actors and filmmakers polish their skills and get a shot in the film industry. 



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Top Shein alternatives that climbed the ladder in 2022 – Massachusetts Daily Collegian

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If you’re up-to-date with fashion trends, or even active on social media, you probably have encountered colorful advertisements displaying bright, fast-fashion brands from a number of different generic websites.

Shein, one of these websites, dominates teen and young adult culture, with its popularity soaring since 2020. Although the site itself has been around since 2008, Shein gained headway in the past few years due to the sudden surge of pandemic shopping, low prices and most importantly, the ability to instantly adopt and sell the hottest trends in youth culture around the globe.

However, Shein hasn’t been able to escape controversial claims of child labor, stolen ideas and selling offensive items. Shein has a persistent association with disregarding their environmental impact and employee well-being.

Because of this, many people try to refrain from purchasing anything from Shein. Some opt for thrifting and shopping at small businesses instead. But Shein’s rock-bottom prices continue to draw in millions of new shoppers every year.

In 2022, Shein garnered higher brand equity scores from customers compared to past years. In the second quarter of the year, Shein had an average increase in 3.1 points for customer’s thoughts on brand quality, and 4.1 points in customer’s consideration of purchasing.

In the search for more guilt-free alternatives, young adults and students have experimented with Shein’s runner-ups. These companies and online retailers seemed to have popped-up out of nowhere, yet feature the same colorful ads and marketing as their leading competitor. Here’s a list of Shein alternatives, along with how they compare in terms of price, quality, values and sustainability.

Cider

Cider debuted in 2020, right after Shein’s viral market takeover. With its headquarters also located in China, Cider shows many similarities to Shein in terms of branding and style, with an emphasis on being “eco-friendly.”

They rely on the “sustainability” portion of their website, along with a whole clothing section dedicated to the hashtag, “#RecycledCider.” Yet unlike Shein, they haven’t yet released an official sustainability report.

Cider’s website does include community missions and goals for the future, with active updates on what they’re improving. Nowadays, it’s becoming hard to tell what’s trustworthy on sites like this, as they could just be deflecting from the issue or applying greenwashing marketing tactics.

However, Cider’s website is more convincing than others in terms of being transparent with their efforts. This includes using biodegradable packaging, clothes that use 100% recycled fabric and an effort to only produce clothes they know will be bought: resulting in fewer options than Shein, yet less waste.

Contradictions, however, lie in third-party websites that measure the companies’ sustainability. These websites claim that Cider doesn’t make an effort to reduce greenhouse gas emissions, water use or hazardous chemicals. One thing Cider is praised for is their commitment to not using any animal products aside from wool.

In terms of quality, Cider is one of the brands that I frequent the most when it comes to online shopping. There are a lot of unique pieces that last longer than most Shein options. Whenever I order from Cider, I know that it’s unlikely I’ll be disappointed by the quality.

ThredUp

ThredUp is at the forefront of online thrift shopping. Similar to a normal thrift store, you can choose from a mix of both discounted name-brand clothing as well as unknown or off-brand pieces.

This store is one of the best options in terms of sustainability, as no new clothing is actually being produced. On their website, they provide a 2021 impact report, 2022 resale report and an Environmental, Social and Governance report.

These resources illustrate how online resale truly impacts environmental change, and it’s also highly preferred by consumers both economically and emotionally. In ThredUp’s ESG brochure, you can easily find stats that show how much the company has spent on volunteering and charity organizations as well ($94,000 in total), which is uncommon for online-exclusive stores.

For an online-only retailer, the prices aren’t as low as I’d hoped. I picked one button-up sweater from Zara on ThredUp and reverse-image searched on Google, and found that the same thing was going for way cheaper on other user-based thrifting apps such as Poshmark and Carousell. For college students, ThredUp may not be the most cost effective option.

Depop

Depop is one of the most well-known thrifting marketplace apps, and it’s notorious for its young clientele. The app is easier to navigate than ThredUp and less overwhelming than Shein, with low prices.

The only thing that isn’t guaranteed is product quality, as this app is run by individual sellers instead of a centralized warehouse. To combat this, Depop does oversee negative reviews and acts on dishonest and inactive users, which adds some trustworthiness.

Depop also makes its values, goals and ESG reports transparent and available. Depop recently announced that they instituted a two year sustainability plan with active progress already being made.

Included within this plan, Depop required their employees to undergo training in diversity, equity and inclusion, general data protection regulation, harassment, discrimination, insider trading and greenwashing.

This illustrates that Depop is going above and beyond to train their employees, even though they don’t work in physical retail stores. They also stress that employee wellbeing is one of their top priorities, which is impressive for a store that doesn’t even involve factory work.

I’ve only had good experiences on Depop. Compared to similar apps such as Mercari and Poshmark, Depop is more clothing and trend focused. Mercari is more for items and Poshmark is more catered toward older populations. The prices are dependent on the seller, but most of the time you can find unique pieces for cheap. Though it’s helpful to cross-reference to make sure you’re not getting ripped off.

Emmiol

Emmiol also debuted in China around the same time as Cider. They focused first on women’s fashion before eventually switching to unisex. Emmiol’s style is different than the other brands listed, focusing more on grunge and oversized clothing.

This strategy pushes them towards one niche, making it harder for them to overextend the limits of how many different styles they can produce, like Shein. Emmiol may be putting in effort to be sustainable, however, Emmiol offers little transparency in terms of proof that they’re practicing what they preach.

If we choose to trust the claims on their website, Emmiol seems extremely progressive when compared to other fast-fashion brands. But, actions speak louder than words. Emmiol claims to strictly forbid using leather or fur in their products. They also claim to donate to the Animal Protection Association, and have an active counter to track how many trees they plant each year, as well as their water-use and the CO2 emissions they produce.

If true, this is a big step for fast fashion brands and makes me want to believe that Emmiol is one of the best alternatives to Shein, although they don’t use biodegradable packaging. There are potential plans to adopt sustainable packaging, as they frequently partner with the organization Onetreeplanted to offset their carbon footprint.

After doing research and seeing the reviews, it’s safe to say that Emmiol is one of the best Shein alternatives when taking price, quality and sustainability into account.

Although it’s easy to buy clothes from retail stores we’re familiar with, it’s becoming more important than ever to think before we buy. Ultimately as college students, thrifting can help both our wallets and our conscience, allowing us to make our shopping habits a little more sustainable.

Amalia Wompa can be reached at [email protected].

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Best TikTok Famous Products 2022

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Scouted selects products independently. If you purchase something from our posts, we may earn a small commission.

The year is 2022, and TikTok is still the leading force behind many of the spontaneous purchases that I convince myself I need (most of which are of actual use). In honor of 2022 coming to a close, here’s a list of over 22 of TikTok’s trending products that other creators and commenters also felt a strong need to welcome with open arms (and e-wallets. Does it actually count if you aren’t pulling money from a physical wallet? Maybe don’t answer that) into their everyday lives.

L.L. Bean Boat & Tote Bag

This bag from L.L. Bean may seem simple, but it has become a staple of Gen Z culture, thanks to the trend’s mastermind Gracie Wiener (Follow her on IG here). Buy one now to solidify your place in this snarky and slay-worthy style of 2022. You were there. You were in the know in 2022 and now own a cute L.L. Bean tote bag with #designer monogrammed on it. Manifest it and seamlessly pair it with any outfit.

TheraICE Form Fitting Head Gel Ice Cap

Speaking of getting icy, this form-fitting cold therapy ice cap from TheraICE has genuinely cured so many of my migraines—plus, it’s very comfortable and stretchy and slides on and off so easily without velcro or anything irritating like that. I also LOVE how it blocks out light and covers the sinus area to relieve extra pressure.

This cashmere crewneck sweater from Quince also feels #designer, but it somehow only costs $50. Ethically produced with a super cute look and super soft feel, your closet’s new staple sweater is for sure a superior option.

Of course, I can’t forget this viral rapid egg cooker when discussing how to simplify routine tasks. But I won’t scramble your mind with tons of egg puns and just get to the point instead. This fantastic device can make omelets, hard-boiled, soft-boiled, and poached eggs so easily, all with the push of a button. It even comes with a recipe book and measuring cup to help start your mornings on the sunny side. (Forget what I just said about puns.)

Laneige Lip Sleeping Mask

Sydney Sweeney (a.k.a. supposedly-Oklahoma-starring it-girl Cassie from Euphoria) reps this brand and their lip sleeping mask that TikTok has made a cult favorite. And as someone who has used this mask myself, I can assure you your lips will swear they have never, ever been happier.

Heatless Curling Rod Headband

Speaking of Cassie, you can channel her 4 am beauty routine with this bad boy. You’ll get your beauty sleep with this silk curling headband and claw clip duo that gives you overnight pillow-soft curls without the drama. Wake up camera ready (and get ready for all the fiercely liked fancam edits that your TikTok stans are bound to make of you).

DEROL Lip Plumper by Vafee

Is this the lip gloss Lil Mama was talking about? The one I just had to discover back in 2007? Probably not, but I digress. The year is 2022, and TikTok is all over this natural lip-plumper day and night set. So yeah, this lip gloss is popping, this lip gloss is (minty) cool.

While not quite an example of a product from TikTok’s legendary #icetok ice cube craze (we’ll get to that later), this product can still be considered a holy grail. All hail this queen of shrinking pores, reducing redness, depuffing and massaging skin, and sculpting. It’s like you’re your own little ice sculpture.

Jade Roller & Gua Sha, Face Roller

Gua sha is an ancient Chinese medicine practice that quickly became a modern hit. Suddenly everyone was including jade rollers and gua sha in their #beautytok #GRWM tutorials, and it’s here to stay, so why not give in and give it a try yourself? Many find the results jaw-dropping (and jawline-shaping).

Sol de Janiero Brazilian Bum Bum Cream

All other body moisturizers are out, and this one is in, or so that’s what my TikTok FYP has led me to believe. TikTokers are raving about this Brazilian Bum Bum Cream from sustainably sourced and cruelty-free small business Sol de Janeiro. Prepare to sail away to literal paradise with scents of pistachio, vanilla, and salted caramel, while smoothing and tightening your skin with coconut oil, caffeine-rich guarana, super-skin-loving cupuaçu butter, antioxidant-rich açai oil, and other nourishing ingredients.

Pure Instincts Pheromone Perfume

#Scenttok was at it again with a collective obsession with this Pheromone Perfume from Pure Instincts, formulated to blend effortlessly with your body’s chemistry with fruity, floral, and musky notes. Our Commerce Editor Mia Maguire recently tested and reviewed this perfume herself, which you can read all about here. She gets the hype.

Manual Lemon Juicer, Acrylic Manual Lemon Slice Squeezer

We’ve reached peak cuteness with this one. Time for me to drink all the lemon water and make all the lime-infused drinks in the world, just so I can have a multitude of reasons for using this over and over again. Let’s see if the sky’s actually the limit, or if I’m able to soar above it, morphing into my true form once I get my hands on one of these.

FujiFilm Instax Instant Camera

To invest even more in the “aesthetic,” I cannot recommend this instant film camera enough. You don’t have to wait for the photos to develop, and you will feel less inclined to take a bunch of different photos with friends until everyone is happy with the result because there is joy found in waiting for the one-take film to develop instantly before your eyes. You can also keep taking photos and give whoever is partial to a certain film their pick.

HOOJO Refrigerator Organizer Bins

I’m obsessed with watching people organize things, like their refrigerators, on TikTok for me. (Especially when it’s a mini fridge.) And this BPA-free pantry and fridge space-saver storage and organization containers appear to be the clear (coffee) cream of the (hopefully-not-yet-rotting spinach-that-I-just-bought) crop, with over 23,400 ratings and nearly five stars.

CROWNFUL Mini Beauty Fridge

You know, when you see something, and you’re like, “Why haven’t I bought that yet?” That’s how I feel about this mini fridge. It’s seriously so cute, and I am obsessed with the idea of applying cool skincare products to my face after a long day (while also maybe being able to grab a little snack at the same time. What can I say? I enjoy the finer things in life).

Fullstar Vegetable Chopper

Speaking of lime-infused drinks, this vegetable chopper container combo will for sure come in handy for chopping up chili peppers and bad-mannered onions for all those tacos I now feel compelled to make. I will only be crying tears of joy.

I don’t know where these reusable, machine-washable Swedish dishcloths have been all my life, but I do know I am living for them. These will come in handy for all the spills and messes my dinner party guests and I are bound to make from all these cocktails and meals I will be concocting in my NYC apartment’s kitchen-slash-living room. One dish cloth is equivalent to 15 paper towels, so you could say the planet is also living for them.

Saucemoto Dip Clip |n-car Sauce Holder

There are many bad things on planet earth, and one of those bad things is trying to dunk fast food fries in a moving vehicle without a proper place to store sauces (your lap does not count). It’s not mouthwatering at that point; it’s just disappointing. Thankfully, we like to think of ways to make our everyday ventures a little easier, so you can “dip responsibly” with this very well-designed sauce dip clip featured on Shark Tank.

Mini Bag Sealer ROMSTO Handheld Heat Vacuum Sealer

Speaking of unfortunate everyday issues, have you ever put an opened pack of M&Ms in your bag while out and about and couldn’t R&R because you couldn’t stop imagining melted chocolate getting everywhere? How about that carelessly closed bag of tortilla chips while your guac lucks out with a nice-ish home inside the fridge? Just me? Okay, well, if not, this portable mini bag sealer and the cutter is perfect for preventing spills and keeping your snacks fresh, while the cutter can, well, cut open bags and boxes when you simply cannot.

Secura Electric Wine Opener Automatic Electric Wine Opener

“Now, if only there were something simple and functional to open stubborn wine bottles” sounds like something I would have said 20 minutes ago, before discovering this beloved wine bottle opener. Corkscrews can actually go screw off now.

KODAK FunSaver 35mm Single Use Camera

A few weeks ago, I overheard this parent tell their child they did not care if disposable cameras are an “aesthetic” right now—they were not going to spend their money on something that modern technology (a.k.a. iPhones) could do. Well, I’m here to tell you that I personally do care about this absolutely aesthetically-pleasing, super fun way to capture moments. As does the one and only Pitbull when it comes to capturing him in Times Square. So yes, I will be taking photos on NYE with this disposable camera. (I will just not be in Times Square on NYE.)

BUSOHA Clear Removable Sticky Adhesive Putty

You can stick this double-sided museum gel on just about anything and everything—that is, wood, glass, ceramic paper, plastic, and metal on everything that can easily be broken (besides my heart and New Years’ resolutions). It’s super easy to apply and remove if need be, and now you can indeed buy that expensive vase that’s just so you. I have a very chaotic and curious kitten. Need I say more?

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60 best New Year’s sales 2023

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Did you hear that? It’s a collective sigh of relief that the hoopla and infinite festivity of Christmas are over. While we’re not in a hurry to take down holiday decor, we certainly don’t judge if you’re in a Grinch-y mood and ready for some much-needed rest and relaxation heading into the new year.

Whether you’re adopting a “new year, new me” mentality or just staying the course, there are plenty of must-haves heading into the new year. From New Year’s resolution essentials like workout gear, alarm clocks and calendars to everyday necessities, we bet you like to save money. Fortunately, our deals editors have rounded up all the best New Year’s sales that’ll have you counting down to 2023 knowing you got all the best deals.

Check out our roundup below for all the best New Year’s day sales across every category, from tech accessories to vacuums to a new pair of shoes to kick off 2023 on the right foot.

Amazon: As per usual, Amazon’s deal page has markdowns on tons of useful items, from top-notch tech to home essentials.

Target: The Target Clearance Run, a sales event that features deals on popular items, including up to 50% off clothing, shoes, toys, beauty, home décor and more, is on right now.

New Year’s tech and appliance deals

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Adorama: Photographers and aspiring photographers can save on cameras and lenses now through Dec. 31.

Coway: Get air purifiers, bidets and more up to 30% through Dec. 31.

Roborock: If the busy holiday season did a number on your cleaning routine, snag a discounted robot vacuum to take some of the work off your hands. The deals are live now through Dec. 31.

Samsung: Samsung’s End of Year Sale is here, featuring deals on everything from smartphones and TVs to home appliances.

Zagg: Starting Dec. 30 and running through Jan. 1, get a variety of tech accessories 35% off sitewide from Zagg.

Loftie

Aura Frames: Through Jan. 1, get a variety of digital frames up to $50 off.

Ban.do: Now through Dec. 31, you’ll get an extra 35% off sale items, including planners and desk accessories for a super-organized 2023.

Casper: Now through Jan. 2, the popular DTC brand is offering up to $600 off mattresses and 30% off sitewide with code NEWYEAR22.

Hay: During the Year-End Sale at this Scandinavian homewares retailer, you can get up to 40% off a variety of bestsellers.

Ikea: Ikea’s Winter Sale lasts through Jan. 22, and the retailer is offering a ton of sales across a bunch of home categories.

Kaiyo: Shop furniture and home decor during Kaiyo’s Holiday Sale, now through Jan. 3, and save.

Loftie: Aiming to be a morning person in 2023? Get 20% off these smart alarm clocks and sunrise lamps (and save 25% when you spend $200 or more) through the end of the year.

Maisonette: Toys and clothes for kids, whimsical home decor and more are up to 50% off during the Annual Winter Sale, now through Dec. 31.

The Citizenry: Save up to 35% on furniture and decor now through Jan 2.

New Year’s clothing and accessories deals

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Adidas

‘47 Sports Apparel: Code: SALE20 for 20% off sale items, now through Dec. 31.

Adidas: Save on gift cards now through Dec. 31 at this athletic gear mega-retailer.

Andie: Pick up a new swimsuit for up to 65% off with code BOXINGDAY through Dec. 31.

Birdy Grey: Now through Jan. 1, get 20% off orders of $300 with code CHEERSTO20, 15% off orders of $200 with code CHEERSTO15 and 10% off orders of $100 with code CHEERSTO10.

Carhartt: Get 25% off the Carhartt x Rumpl collection now through Jan. 4.

Chico’s: Save on a variety of styles and get up to 70% off during this Semi-Annual Sale, now through Jan. 7.

Comrad: Cute compression socks are 30% off sitewide with code CHEERS30 through Jan. 2.

Cosabella: Shop intimates and loungewear up to 60% off through Jan. 10.

Girlfriend Collective: The sustainable, size-inclusive athleisure brand is offering tiered discounts with a minimum of 30% off sitewide, plus a free gift with purchases over $100, now through Jan. 8.

Indochino: Use promo code HOLIDAY22 to save $100 on luxury suits now through the end of the year.

Kate Spade: Now through Jan 2., take an extra 40% off sale styles with code 40OFF.

Madewell: Now through Jan. 4, shop the End of Season Sale with up to 70% off.

Nisolo: New customers can get huarache sandals and more footwear for 20% off with code CNN20 through Dec. 31.

Outdoor Voices: Shop the OV Extra Sale for activewear styles up to 70% off.

Revolve: Shop Revolve’s sale now through Dec. 31 to save on a bunch of on-trend styles.

Saylor: Take an extra 20% off sale styles with code BYE22 through Dec. 31.

Soma: Shop this Semi-Annual Sale and get up to 70% off intimates, pajamas and more, now through Jan. 8.

ThirdLove: Through the end of the year, get some of our favorite wireless bras as low as $14 plus more deals on underwear and intimate sets.

Thousand Fell: Get 20% off all eco-friendly (and chic) sneakers and a free gift with purchase through the end of the year.

White House Black Market: The brand is offering up to 70% off during this Semi-Annual Sale, now through Jan. 8.

Wolven: Patterned activewear and more is up to 70% off sitewide through Jan. 1.

Zappos: Shop discounted footwear and fashions at the Winter Clearance Event now through Jan. 2.

New Year’s beauty and health deals

Sephora Si Perfume

Sephora

Alleyoop: Save on makeup and skincare products through Dec. 31. You can build a bundle of three or more items and receive 20% off and a mini Dream Team moisturizer with purchase.

Bio Bidet by Bemis: During this Winter Savings Event, get discounted bidets now through Jan. 4.

GlassesUSA: Get 30% off your entire order of eyeglasses and sunglasses with code EOY30 and 25% off contact lenses, plus free shipping.

Horizon: Save on fitness equipment including stationary bikes, treadmills and more right now.

Look Optic: Take 20% off sitewide with code NEWYEAR20 through Jan. 3.

Peace Out: Get up to 35% off sitewide — including skin care and barely-there pimple patches — now through Jan. 2.

Sephora: Beauty Insiders (it’s free to join) can shop the The Fragrance for All Event to receive 20% off full-size fragrances with code FRAGRANCE20 and get free same-day delivery with code FREESAMEDAY.

Tarte: During this End of Year sale, you’ll find new markdowns plus additional discounts on sale items through Dec. 31.

New Year’s kitchen and dining deals

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Atlas Coffee Club

Atlas Coffee Club: You can get 50% off Underscored-approved coffee subscriptions now through Jan. 2.

Atlas Tea Club: Save $10 on your first box of tea and up to $50 on a variety of gifts now through Jan 2.

Cometeer: Shop these convenient and delicious coffee capsules and get $30 off your first gift box.

Grill Grate: Now through Dec. 31, get 25% off sitewide with code MERRY25.

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Calpak

Calpak: Get discounts up to 55% off through Dec. 31 and save on luggage and accessories for upcoming travels in the new year.

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Solo Stove

Solo Stove: Cozy up with a smokeless fire pit and save, thanks to a series of flash sales on a wide range of products, now through Dec. 31.

Yeti: Through the end of the year, Yeti is offering 20% off coolers in the Nordic Purple colorway. Plus, spend $200 and get a free 14-ounce Rambler Mug.

Take 20% off a Yeti cooler in the new Nordic Purple colorway right now

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Litter Robot

Chewy: When you buy three toys, you’ll get the fourth for free — plus take advantage of even more holiday savings on all the things your furry family members need.

Dog by Dr. Lisa: Pamper your pooch with luxury products and get up to 50% off sitewide now through the end of the year.

Litter-Robot: Save on cat furniture, litter boxes and more through the end of the year.

West & Willow: Get a portrait of your pet with 20% sitewide using code TREAT through Jan. 1.

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Hailey Bieber highlights toned body in undies

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Hailey Bieber attends the 10th Annual LACMA Art and Film Gala
Hailey Bieber stunned in a sheer wrap and undergarments. Pic credit: ©ImageCollect.com/Instagram

Hailey Bieber wowed as she posed in a translucent wrap with her hair down and makeup glam. The 26-year-old model and socialite posed for the stunning photos while standing against a grey wall.

Her outfit and features stood out brilliantly against the plain background, and the photo’s dim lighting also created a nice effect for the photo. While a soft light highlighted Bieber, the background was a bit shadowy.

https://www.youtube.com/watch?v=videoseries

Meanwhile, for the photo shoot, Bieber donned a sheer dark brown wrap. The top end of the fabric wrapped around her chest, with an extra fold of fabric forming a peaked overhang on her torso.

The wrap was positioned to cover one leg while leaving a thigh-high split on the other side. Meanwhile, underneath the sheer wrap, she wore black underwear.

The outfit showed off her incredibly toned midriff and flawless legs as she struck several different poses. In the first two photos, she posed with her arms behind her back while smoldering at the camera.

In the last photo, she shared a closeup of her face with her head titled to one side. In doing so, she highlighted her glossy lipliner, glamorous makeup, and her long brunette locks, which tumbled down her shoulders.

Hailey Bieber shares her fashion with fans

Bieber captioned the post with a single brown heart emoji to match the color of her wrap. The post quickly racked up over a million likes, with commenters gushing over her stunning look.

The model’s Instagram account has largely been used to share her latest outfits and styles with her fans. Just a week before donning her sheer wrap, she posted a few more photos in front of a gray wall.

For this photoshoot, she went for an entirely different look as she donned a beige jacket over a graphic t-shirt. She also went heavy on the jewelry for this shoot, wearing layered pearl necklaces and some blingy gold cross earrings.

Just days before, she had shown off her gorgeous holiday look. The outfit included a white fur coat over a black mini dress with a strip of white on the edge of the skirt and a pair of knee-high black leather boots.

To add to the festive theme of the photos, she held a bright red purse in her hand and also donned red fingernail polish and red lipstick.

The photos have further solidified her status as a true fashion icon.

Hailey Bieber is the CEO of Rhode

While Bieber is most well-known for her modeling and her connection to the Baldwin family, she recently started a new venture. She delved into entrepreneurship by launching her beauty brand, Rhode.

She officially launched the brand in June of this year. The launch was highly anticipated as fans of Bieber were curious to know the secret to her flawless, glowing skin.

Upon Rhode’s debut, Bieber dropped three Skincare products, the Peptide Glazing Fluid, the Barrier Restore Cream, and the Peptide Lip Treatment. All of the products are vegan, cruelty-free, and dermatologist-developed.

Since the company’s launch, Bieber has slowly been expanding its product offerings. She recently added different scents to the lip treatment, such as vanilla, caramel, and watermelon.

Meanwhile, she has promoted her brand with photoshoots showing how the products give her skin its gorgeous glow. She has also taken the time to educate her followers about skincare and the science behind her products.

While Rhode is a pretty fresh business still, Bieber will likely continue expanding it in the coming years.

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Why Two Jobs Might Make You Happier Than One

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A new year is upon us, and perhaps you’re thinking about what you’d like to do differently in 2023. If you’re looking for more fulfillment at work, believe it or not, the answer might be getting a second job.

According to Willis Towers Watson’s 2022 Global Benefits Attitudes Survey, a quarter of Americans may wind up moving into a new career path in 2023. The survey of 2,000 adults finds that while 33% of respondents are likely to switch jobs within the same sector, 26 percent of employees are looking to change careers entirely.

Today, some workers are eschewing a traditional 9-5 in favor of a portfolio career, which means working multiple part-time jobs or combining full- and part-time employment across industries.

The idea is that putting more arrows in your quiver can challenge you, better speak to your talents and interests, and ultimately, turn your passion project into a thriving side business. As April Rhine writes in Harvard Business Review, “It’s a new way to think about, talk about, and — most importantly – craft your professional future to navigate our ever-changing world of work with purpose, clarity, and flexibility.”

A portfolio career also might be your best bet for financial security. A recent outlook report from Citi Global Wealth Investments estimated the US economy will cut 2 million jobs over the next year, which means widening your employment potential by investing in outside interests may be the smartest goal you’ll make in 2023.

Build a Skillset, Not a Side Hustle

To be successful, a portfolio career must be viewed differently from the gig economy, which is picking up work when you want or need it to fill in income gaps. Instead, a portfolio career means crafting a full-time schedule from several income streams. In doing so, you hone a distinctive and transferable skillset that crosses industries, described by Laura Gibbs in Medium as creating “career capital.”

Nikki Corson, CEO of Roofcrafters, one of the largest roofing companies in Georgia, utilized her management abilities and talent to inspire confidence in others to launch a second business. Prissy Nikki provides reusable, cruelty-free, and vegan-certified false lashes.

“I have always been interested in the beauty industry and breaking the stereotype of what makes a woman beautiful,” said Corson. “I want to inspire women to love themselves for who they are and to be fierce and confident.”

Growing a side business alongside a job can also spark professional reinvention and keep your options open, said David Nebinski, host of the Portfolio Career podcast.

“A parallel career path creates near-term and long-term optionality and diversification and may make each day a little bit more interesting,” he said. “For example, Serena Kern-Libera is a singer, the Head of Market Access Policy at HM Treasury, and is the Founder of D2D Records.”

Divide Rather than Add

Rather than stacking work hours onto your schedule, create a visual plan of how you spend your time to see where you might be more efficient. So suggest Tiffany Cruz, Chief Editor, and Executive Resume Writer at Power Writers USA. For example, did you recently switch to a work-from-home position? Perhaps you’ve gained hours previously spent commuting or on lunch breaks. “Treating your life as a business is helpful to capture data and allow a more subjective analysis of where opportunities lie for improvements or adjustments,” said Cruz.

Some portfolio careerists have even found this type of schedule to be a form of self-care—pursuing your passions leaves you more fulfilled. That fulfillment energizes your traditional work setup As long as you can stay flexible.

“It’s helpful for me not to try to have a schedule that can work forever. Instead, find something that works for this month or this year and know I’ll need to readjust regularly,” said Janssen Bradshaw, who runs a book blog, a reading and math coaching program, and a children’s accessories line. “I love the diversity of things I do daily, and I like being able to focus on multiple things.”

Fitting it all in also means keeping distractions to a minimum.

“I know there is a big discussion of balancing your life, what balance really means, and can you balance work and private life — or two businesses and private life. For me, balance is being present 100 percent where I am needed,” said Corson.”

Reframe The Picture

A portfolio career can help you land your next corporate position even if none of your portfolio jobs become full-time. Employers recognize the value of a well-rounded person, and this spans from business and technical skills to volunteer work to world travel, research, and interpersonal skills, said Cruz. In addition, employers like seeing applicants who can demonstrate success in a chosen area but can also model a growth mindset across various experiences for other employees.

“One of the core values of my company is finding ways to self-improve,” Cordon said. “If I’m not doing that as a female leader, then I can’t expect it from my team.”

Although the numbers constantly change, 7.6 million American workers report holding two or more jobs. This goes beyond the obvious reason that additional income is nice. Caroline Castrillon writes that the biggest risk can be specializing in just one thing. “Combining skills and pursuing multiple career paths provides more security and is an effective way of staying agile. While this work style may seem unconventional to some, it will increasingly become the norm as more people discover the benefits of creating the career they deserve.”

Zoom technology platforms make connecting and creating content or products relatively easy, said Nebinski. “The best time to start building your portfolio career was years ago; the second time is now.”

Seeking a second role may also be the best way to get an inside look at the new career you’re perhaps interested in pursuing. You can also find out if you want to continue developing those skills or might even learn that you’re looking for something different.

Overall, whether you’re to increase your skills to advance your full-time job or transition into running your own company, looking at a second job as an option will be a great learning experience and beneficial for your future.

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