Factory PR Press Day Showcases The Latest From Henry Rose, Hairstory, And More

This past month, Factory PR gave Happi Magazine a tour of some of the latest product launches from prestige and up-and-coming beauty, lifestyle and skincare brands including Dr. Naomi Skin, Onia, Not Your Mother’s, Ourself, Hairstory and Henry Rose in the firm’s showroom in New York City’s Flatiron district. 

Henry Rose 

Established in 2019 by Michele Pfeiffer, Henry Rose was birthed from the actress’s love of family and clean fragrance alike. In partnering with the Environmental Working Group and International Flavor and Fragrances, Inc., Henry Rose, named after the middle names of her two children, uses 300 out of 3,000 available ingredients, forgoing the ones deemed by the EWG as potentially dangerous. 


These luxurious and sophisticated-smelling fragrances range in names from Queens & Monsters to Last Light, Torn, and Flora Carnivora, an earthy vetiver meets soft jasmine, tuberose and bright orange flower. The scent was recently made into a candle. Many of the fragrances are inspired by Pfeiffer’s childhood memories. Torn, for instance, smells of the richness of vanilla bean blends with the earthiness of vetiver roots to yield a spicy and floral aroma, reportedly reminiscent of her father. Other fragrances reminiscent of pleasant moments include Windows Down, a bright grapefruit and bergamot encounter honeyed neroli and soft earl grey tea.


Apart from eliminating any potentially hazardous ingredients, the brand has also partnered with Cradle to Cradle to limit plastic packaging waste.

Dr. Naomi

Consumers fearful of injectables to remove those 11 or marionette lines, can turn to topical alternatives from Australian Cosmetic Physician Naomi McCullum. The Australia-based clean and cruelty-free skincare brand, which touts highly efficacious skincare solutions, launched in the US in October with an online presence and pop-up store at Showfields. Known as the meme queen in Australia, products are christened tongue-in-cheek names like Apocalypse, One Night Stand, Plump Fiction and Catfish and work to instantly improve skin texture, blur undereye circles and plump lips without injections. The 18-product line broken into three categories – Everyskin, Fillerista and Rejuvenani – uses a Proprietary Brightening Cocktail that targets pigmentation, improves clarity and restores a luminous glow to the skin. 


Another similar brand capitalizing on topical solutions over cosmetic dermatology is Ourself. The Subtopical Skincare System is defining a new category in beauty by bridging the gap between traditional skincare products and clinical procedures. Its newest launch, HA+ Replenishing Serum, pending a patent, visibly recovers volume, firms, hydrates and moisturizes. In a clinical study, nearly all 34 participants who used the product over a four-week period said their skin’s texture and overall appearance had improved. Ninety-one percent of the participants attested to having an immediate sense of hydration after one use, and 81% said cheeks looked more youthful with facial volume restored after using the product for one month. 


The brand developed a proprietary portfolio of Intides, which are bioengineered intelligent peptides designed to target specific pathways within the skin. The high-performance Intides, protected by a series of more than 10 patent filings, are encapsulated and delivered into the skin by a proprietary multiphasic vesicle delivery system. This system allows the Intides to preferentially target specific areas of the skin to address issues at the source and restore skin to a more youthful-looking complexion, according to the company.


Since its formation in 2015, Hairstory set out to create a foam-free future for hairwashing with cream cleansers and styling products. The brand’s core product, called New Wash, cleanses and conditioners without harsh detergents. While a lather was oft indicative of a shampoo working to cleanse soiled hair and lift oils, the brand contends that too much foam can strip oil and sebum disrupting the skin’s healthy microbiome, and eventually leading to increased oil production. Hairstory, at the helm of the post-shampoo era, calls its New Wash the “holy grail” for reviving thick, thirsty or damaged hair with added conditioning power for softness, shine and easier detangling. 


Not Your Mother’s

With over 60 products in its hair care range, Not Your Mother’s offers clean hair care products catering to all styles and color-treated hair. In October, the brand launched Beach Babe Blonde Hair Lightener Spray, a UV- and heat-activated formula that brightens hair when in contact with hot styling tools, so consumers can maintain those beachy highlights throughout the winter without contact from the sun. What’s more, it smells like the beach: the spray comes in a tropical vanilla coconut fragrance with top notes of sea spray, eucalyptus and lemon; middle notes of almond, strawberry and pineapple and bottom notes of coconut, tonka bean and vanilla.


For thirsty tresses in need of some nutritional lift, Not Your Mother’s Ultimate Nutrition comes in a butter masque, shampoo and conditioner and packs a punch of antioxidants and sweet flavor with its Matcha Green Tea & Wild Apple Blossom scent. For the curly-haired, the shampoo, conditioner and detangler contain Tahitian Gardenia Flower & Mango Butter. 


Onia, a lifestyle brand committed to creating luxury resort and swimwear for the distinctive modern traveler, recently launched a fall collection of hand poured candles: White Linen, Black Sea and Bonfire. Contained in a frosted glass tumbler, Bonfire is a blend of santal, tobacco and cedar, emitting warmth and nostalgia with hints of amber and hemp. White Linen contains deep notes of black pepper and musk blending with fresh bergamot. Black Sea delights with cardamom, leather and amber, imbuing earthy comfort with a blend of patchouli and sandalwood.




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