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Reducing Carbon Footprint At Heart For New Conscious Haircare Brand My Soda

Launching this November with its conscious collection of
haircare products, My Soda is on a mission to help Kiwis
nourish their hair with beautiful natural ingredients
without adding to their carbon footprint, and while helping
to maintain the pristine coastlines and landscapes we all
know and love.

The range includes two
Shampoo and Conditioner sets; Smooth for those who
want to tame frizz, and Hydrate to provide
nourishment for dry hair – and the brand’s sustainability
credentials makes My Soda a must-have for conscious beauty
lovers.

Inspired by the colours of the ocean, My
Soda’s beautiful blue-hued bottles are made from recycled
plastic and can be further recycled to support the brand’s
‘endless bottle philosophy’.

Further reducing its
carbon footprint, My Soda manufactures its bottles in
Australia to limit higher levels of emissions produced from
overseas production – and production is supported through
the use of solar power to further reduce the brand’s
carbon footprint.

Beneath the surface of My Soda’s
haircare range, you’ll find plant-based formulas and
naturally derived ingredients, such as Organic Aloe Vera
Juice to increase shine and Kakadu Plum to support healthy
moisture levels without the greasy feeling.

My Soda is
also vegan, certified cruelty free, grey water safe and is
free from nasties typically found in haircare such as harsh
detergents, parabens, SLES & ALS, propylene glycol,
triclosan, EDTA, petrochemical cleansers and mineral
oils.

Marketing Manager at Natures Organics, Elise
Synnott, says My Soda is so much more than its fresh, fun
packaging, it’s sure to inspire consumers to think more
consciously about how their decisions impact the
environment.

“With sustainability at the forefront
of consumerism right now, we’re so proud to bring a
naturally derived plant-based, affordable and trend inspired
haircare brand to Kiwi consumers, all to help minimise our
environmental impact on the planet.”

With tropical
notes including orange, pineapple, peach and mango, My
Soda’s conscious haircare collection will instantly
transport you to an island oasis.

Hydrate
Shampoo & Conditioner:
enriched with Organic
Aloe Vera Juice to increase shine, Organic Argan Oil to help
condition hair and scalp and Organic Moringa Oil to leave
hair feeling soft and nourished.

Smooth
Shampoo & Conditioner:
With Organic Aloe Vera
Juice to increase shine, Organic Rosehip Oil to help repair
and smooth and Organic Coconut Oil to help strengthen hair
and nourish scalp.

My Soda’s conscious haircare
range includes two Shampoo and Conditioner sets in Smooth
and Hydrate – RRP $9.99 per bottle, which can be found in
New World stores, New-Zealand wide.

About My
Soda:

Joining the war on waste, My Soda is on a
mission to reduce the planet’s carbon footprint and
maintain the pristine coastlines and landscapes we all know
and love. In addition to the brand’s clever bottles that
are crafted from recycled materials made in Melbourne, which
can then be further recycled, My Soda is made locally with
the help of solar
power.

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