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What it is: A new shampoo and conditioner release from the Toronto-based brand Thic, founded by hair professional Morgan Tully, each built upon “years of research, formulation and development.”
The THIC Signature Shampoo and THIC Signature Conditioner are designed to “focus on hair health,” according to the brand. The shampoo is formulated with apricot kernel oil and Omega 9 fatty acids to boost volume and shine, while the conditioner aims to repair damage and hydrate strands with organic aloe vera, jojoba oil and more.
“My main goal with the formulation of THIC’s Signature Shampoo and Conditioner was to develop clean products that not only deliver both scalp health and lustrous length, but that also incorporate luxurious ingredients that work,” Tully said in a news release. “I created THIC Signature Shampoo and Conditioner because I felt like there was something missing in the market that could address the desire for volume without leaving buildup or residue. With every THIC product, my mission is simple: to give you more good hair days while repairing, protecting and enhancing your hair’s natural texture.”
Both products are billed as being vegan and cruelty-free and formulated without silicone or sulphates.
What we say: Billed as being suitable for all hair types, our tester put this shampoo and conditioner combo to work on her wavy, frizz-prone strands.
Our tester found the shampoo worked nicely to cleanse her hair and scalp, without leaving any feeling of residue or leaving it feeling stripped. She found a small dollop of the conditioner was all that was needed for her mid-length hair. The creamy product gave her strands good hydration and manageability without feeling weighed down.
After styling, she did notice her hair had a more voluminous appearance.
Where to get it: Thicproducts.com
What it will cost you: $42 each.