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Published 16.11.22, 11:50 AM
“It’s been an incredible journey, I wouldn’t have it any other way. Thank you for all the love and support,” chimed a gleaming Deepika Padukone after the launch of her skincare line 82°E on Tuesday.
The actress went live on Instagram to share this “overwhelming” experience and talk about her skincare line with her fans. “Skincare is something that has been very personal to me. It is a journey that I have learnt and discovered through trial and error over a period of time and I’ve reached a stage in my life where I don’t prioritise anything more than my self-care… skincare has been an extremely important part of my selfcare ritual,” Deepika said.
The brand, co-founded by Deepika, launched two products as part of their skincare line – Patchouli Glow, a sunscreen in the form of drops, and Ashwagandha, a moisturiser.
“(Patchouli Glow) is one of my favourite products. It’s also a unique formula – a sunscreen, an SPF in the form of drops. What I absolutely love about it is the texture and the format. It has patchouli and ceramides,” she added.
For the Ashwagandha Moisturiser, Deepika said she wanted to “start with the fundamentals of skin health, which is hydration and protection”. “It’s a rich but lightweight moisturiser. It works for all skin types including sensitive skin,” the 36-year-old said.
The 82°E line has been priced on the higher side, unlike other celebrity brands such as Anomaly by Priyanka Chopra and Kay Beauty by Katrina Kaif which are more affordable. The Patchouli 30ml sunscreen is priced at Rs 1,800, and the Ashwagandha 50ml moisturiser costs Rs 2,700.
The brand that Deepika said is “born in India, for the world” promises skincare that is clinically tested, clean, cruelty-free and vegan. About the label’s name 82°E, Deepika had posted in the run-up to the launch that it is “inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world”.