Nailberry acquired by Silverwood Brands


The Nailberry premium nail polish brand has been acquired by Silverwood Brands.

Founded in 2013 by Sonia Hully, Nailberry has built a reputation for using toxic-free, cruelty-free, vegan and halal formulas.

The company will continue to be led by Hully following the acquisition.

Andrew Gerrie, executive director of Silverwood Brands, said: “Acquiring Nailberry gives us an opportunity to work with an amazing founder and businesswoman in Sonia Hully.

“We are delighted that Sonia will be staying as a director of Nailberry to continue to drive growth in the business. We are looking forward to working with Sonia and the team at Nailberry to build the brand. We are very optimistic about the future for this business.”

Silverwood’s portfolio of brands spans food, organic food, wellness, lifestyle and leisure sectors. The company was advised by Knights on the purchase.

Ben Davis, who led Knights’ Corporate team, said: “The addition of Nailberry to Silverwood’s portfolio sees the combination of two strong businesses with a very exciting future and a fantastic platform for growth. I wish Andrew, Sonia and the wider Silverwood team every success for the future.”

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