Dyson plans to launch 20 new beauty products over the next four years


Dyson plans to launch 20 new beauty products over the next four years

Dyson fans can look forward to 20 new beauty products in the next four years. 

The company announced that it will be committing $500 million to expand and boost its research and technology development across the beauty portfolio. This will include the opening of new beauty research labs to facilitate the rigorous testing of new ideas and technologies.

After all, Dyson made its fortune through masterful expertise in managing airflow through its vacuum product portfolio and more recent years, applying these techniques to hair products (many of which we’ve tested previously) like the Dyson Supersonic hair dryerDyson Corrale hair straightener, Dyson Airwrap Styler and the newer Dyson Airwrap multi-styler. Dyson already has an R&D lab in Singapore (check out our exclusive access within the lab) that facilitated these developments, so it would be interesting to see what else they’re investing to conjure up their next set of hair and beauty products.

Dyson also released its most comprehensive hair research study that looks into the understanding of hair types, styling behaviours and perceptions of hair types and hair health across 23 markets and 23,000 people. Below are some of the key findings from Dyson’s 2022 Global Hair Study:

  • 7 in 10 respondents say their hair is damaged, with dandruff, hair loss and greying hair as top concerns. However, these are not hair damage concerns. 67% of all respondents also agree their hair is healthy, despite it being damaged. 
  • 8 in 10 people wash their hair every day or once every 2 days.
  • While 6 in 10 consumers shifted at-home styling habits, at least 20% have returned to their pre-pandemic routines, and this continues to grow.
  • 6 in 10 globally changed their hair habits due to the pandemic, styling hair less (17%) and using less hair product (9%)

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