To make its line of featherweight products more convenient and accessible for beauty consumers, the new pump technology features an upgraded, easy-to-use design that is airtight, travel-friendly, and the capless top simply twists-to-open.
“I am always looking for ways to improve customer experience and to keep my brand’s vision fresh and up to date, so our 10th year anniversary seems like the perfect timing,” said Co-Founder Sébastien Tardif.
The multi-tasking Sunset Light 3-In-1 Face Primer, Serum & Mixing Base minimizes and blurs pores, smooths wrinkles and fine lines, and extends the wear of makeup for long-lasting coverage and radiant results. Vegan, cruelty-free, dermatologist tested, and made with serum-strength actives, the serum’s new packaging works to not only preserve ingredients and optimize effectiveness, but to make application simple.
Tardif embarked on his beauty business in 2012 to meet the demands of his high-profile clients—including celebrities, models, and brides – who longed for lightweight, skincare-infused complexion makeup that elevated their skin, not hid it. Since, Tardif has grown his cosmetics brand to become a favorite among beauty lovers looking for solutions that help them achieve the sought-after “no-makeup” makeup look, with a unique collection of beauty essentials that illuminates the complexion with minimal effort.
The brand’s latest packaging offerings play an active part in Tardif’s mission by implementing a user-friendly, twist-to-open design for easy makeup dispense. Intelligently designed, the pump can also be simply rotated to offer consumers a different dose to match their skincare/makeup needs, while controlling the amount of formula each time the product is used. Veil is passionate about making the right changes as its branding evolves, as well as packaging technology. The brand looks to ensure the high-quality and user-friendliness of its products, to deliver the best customer experience.