Zarbazani Wine & Beauty is Preparing to Export its Products – Business


Zarbazani Wine & Beauty, a Georgian wine cosmetic line producer, is preparing to export its products.

The company had a plan to sell wine-based perfumes outside the borders of the country at the beginning of the year. A few days ago, Zarbazani Wine & Beauty’s hair care products were presented at the international cosmetics exhibition in Istanbul. Nana Davitadze, the company’s commercial partner and director, spoke with BM.GE about the results of the exhibition and plans for export.

“We were the first company to present at the international cosmetics festival in Istanbul. The event had about 3,000 participants.

About 45 people from different countries were interested in our products at the exhibition and expressed their desire to cooperate with us. Kazakhstan, Moldova, Romania, and Lithuania – interest was mainly from these countries. At this stage, we are working on the details of when and in what volume our perfume product will be sent to one or another country, although it will be difficult for me to say which will be the first export market,” says Nana Davitadze.

Zarbazani Wine & Beauty launched a wine cosmetics enterprise in Tsavkisi in November 2021 with an investment of half a million GEL. The company makes such products from wine as shampoo, shower gel, massage oil, liquid, and solid soap, as well as sun protection lotions and oils. The company’s commercial partner says that the company can produce the volume of products that will be in demand. Therefore, they can produce about 0.5 million bottles per month.

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